2009 DT BOOK ONLINE

The Motul Pedal car just in case you
cannot balance.
Beginners got trained up in the basics
before getting on the bikes.
The bevvy of Honda Mounted
beauties.
Motul Empowers
Women on Two Wheels
that she had only started riding bikes at
40. Since I have also recently hit that
milestone, and in the spirit of life beginning
at 40, I wanted to try something new and
more daring than my other hobbies. My
husband is a keen motorcyclist, and this
has been something I’ve wanted to share
with him, but until now the fear factor was
just a little too much for me,”
admitted Adilia. “
Now that I’ve had this great experience, he
can look forward to some company on his
weekend rides,” she added.
An Iconic Experience for
#IconicWomen
Motul is one of those companies
that really focusses on the
motorcycle industry – and not only
sells product – but also invests a lot
in our favourite pastime.
Sean Hendley went along to have a
look at their latest initiative…
Pics by ZCMC
On Saturday 22 August, Motul South
Africa demonstrated its commitment
to the ideals of Women’s Month and
the #IconicWomen campaign. In
partnership with Honda South Africa,
the Motul team hosted a LEARN TO
RIDE A MOTORCYCLE day at ADA
Training and Outdoor Centre.
This event was a natural follow-on to
the nomination of Motul’s own Mercia
Jansen as part of the #IconicWomen
campaign developed and managed by
Shelby South Africa and Road to Race.
“As part of this campaign, we have
each created an opportunity for
women to participate in something
that we’re passionate about. My love
of riding is something that I have
always wanted to share with other
women – hence the LEARN TO RIDE
A MOTORCYCLE day’” explained
Mercia Jansen, Motul Area Manager
for Southern and Eastern Africa.
“I have loved seeing all the videos
and photos from our day – the ladies’
beaming smiles made it clear how
much fun they were having, while
the pride and encouragement from
their partners and families made the
experience even more special,” she
added.
Adilia Joubert, one of the participants,
reported that she was excited to
have had the chance to learn to ride
machines that had previously seemed
too intimidating.
“I was inspired by Mercia revealing
Mercia Jansen, Motul Area Manager for
Eastern and Southern Africa was the
organiser of the event.
Throughout the day, the ADA Training and
Outdoor Centre in Hartbeespoort, North
West Province, echoed to whoops of joy
as the lady riders grew in confidence and
began to experience the feeling of freedom
that motorcyclists often refer to. There
was a real sense of camaraderie between
the women and their partners, while the
atmosphere at the venue contributed to a
successful day for all the novice riders. A
big thank you to Honda SA for supplying
the bikes and allowing the attendees – the
riders and their partners - to test out all the
different models!
The very talented Brian Capper was
on hand to assist and support the
ladies during their training, as were the
professional trainers supplied by ADA
Training and Outdoor Centre. The children
who had come along to watch their Moms
in action also got to enjoy the pedal cars
provided by Motul. The sight of women
riding bikes while husbands, brothers and
uncles pushed the kids up and down the
Izelle Hoffman takes her cue from one of
the trainers.
Brian Capper shows his prowess on a
bike.