[BOOK] Ski Inc. 2020 Alterra counters Vail Resorts; mega-passes transform the landscape; the industry responds and flourishes. For skiing A North American Renaissance. $READ$ EBOOK

Ski Inc. 2020: Alterra
counters Vail Resorts; megapasses
transform the
landscape; the industry
responds and flourishes. For
skiing? A North American
Renaissance.
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[BOOK] Ski Inc. 2020: Alterra counters Vail Resorts; megapasses
transform the landscape; the industry responds and
flourishes. For skiing? A North American Renaissance. $READ$
EBOOK

Description
'Ski Inc. 2020 dissects the tectonic shift occurring in the North
American ski industry and its significance for resorts, mountain
communities, and skiers, providing a detailed and insightful perspective
on the transformation of the business of skiing.' (Bill Jensen, CEO and
Partner, Telluride Ski and Golf Resort)'Chris Diamond does it again.
This time he tells the story of how an industry can disrupt itself and
reignite growth by creating an exciting consumer proposition. Leaders
with vision, passion and sound business plans can turn around a
declining industry. The sequel is a good read for a ski enthusiast or a
student of business. He also whets the appetite by introducing the
challenges ahead.' (Steve Reinemund, Former Chairman and CEO, PepsiCo,
Former Dean, School of Business, Wake Forest University)“Finely
written and deeply researched. This is the compelling story of how
changes in strategy and the development of healthy business cultures can
improve performance―not just for the two leading companies, but for an
entire industry. A winning combination of lower costs, more choice, and
an enhanced customer experience has made skiing a sport with a future
again.' (John Elstrott, Emeritus Founder, Tulane University
Entrepreneurship Institute, Former Chairman, Whole Foods Market,
Inc.)'The industry response from the large resorts down to the mom-andpop
ski areas has been strategic and, for some, simply a matter of
survival. Chris Diamondâ€s knowledge of the industry and thorough
research provide the reader a snapshot into the dynamics of our
industry.' (Jerry Blann, Former President, Jackson Hole Mountain
Resort)'Ski Inc. 2020 accomplished in a matter of hours what I'd failed
to do on my own in a decade: make sense of present-day resort headlines
in the context of how we got here in the first place. Through countless
interviews, hundreds of sources, and deep firsthand experience, Chris
Diamond has woven a must-read narrative for anyone hoping to make their
career in ski.' (Gregg Blanchard, Senior Vice President of Strategy
Inntopia, Social media guru @Slopefillers)'Important, engaging, and easy
to digest . . . a must-read for anyone aiming for an upper-management
position in the ski resort world, or anyone curious about the current
state of ski resorts.' (SKI Magazine)'Moves beyond a historical
accounting of industry shifts and into the rare chance for skiers ― as
in everyone who skis, whether as an operator, a local or a visitor ―
to unite in both celebration and stewardship of a critical pastime that
shapes landscapes, communities and lives.' (The Colorado Sun)'Ski Inc.
2020 provides an almost encyclopedic view of the industry today, from
the biggest to the smallest players. It could be a textbook for anyone
wanting to understand the landscape of the North American ski business,
and how it has changed so dramatically in the past few years.' (Blaise
Carrig, Former President, Vail Resorts Mountain Division)'If you want to
understand the inner workings of today's ski resorts, and what drives
their decision-making, Ski Inc. 2020 is an authoritative, illuminating
must-read.' (John Fry, Author, editor, and chairman of the International
Skiing History Association)'Interesting reading for any skier who wants
to understand or work in the ski industry.' (Mountain Times) Read more
'You can't make this stuff up.― (Chris Diamond) Read more See all
Editorial Reviews