GLASGOW EYES MAGAZINE ISSUE 1

BE HEARD
The pair became good pals when they worked at the same slabbing and groundwork
firm. Joseph said: “I worked with him for about two years and we were good mates.
He was the life and soul of the party, a great singer and very bubbly. I was the last person
to speak to him. I knew he was suffering but I didn’t know how bad it had got. I don’t
want anyone else to go through this.
“I wanted B-Heard clothing to be a brand based on mental health awareness. I hope it
helps people understand that they’re not alone and we’re all here for one another to help
get through this illness.
“People struggle in different ways every day of our lives. The message is really clear – it’s
OK not to be OK. No one should just suffer in silence.”
The clothing firm will donate 10 per cent of each sale to a charity that raises awareness
of mental health issues. Money will be given to Glasgow Association for Mental Health
(GAMH), which provides more than 2000 hours of support to people every week.
The clothing range features brightly coloured T-shirts, hoodies and accessories. Prices
start from £25 for a cap to £45 for a hoodie. The clothes are handmade in the UK from
material which is also sourced in this country.
Joseph added: “It’s going really well. It was great to get the footballers involved – they’ve
been so supportive. John Baird is a great pal and I had connections with Calvin Miller and
Brian Graham.
“I hope to open a store and I really want to see the business expand outside the UK. I just
wish Liam was here to see it.”
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Jacqueline Croft, boss of GAMH, said: “We were delighted to hear about Joseph’s clothing
brand and his offer to donate a percentage from his range to our organisation.
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“Raising awareness of mental health is one of our core messages and that is exactly what
Joseph is also aiming to do with his fashion label.”
Liam’s brother Peter said: “Liam’s passing was a big shock to everyone.
“We’re so happy Joseph is trying to make something positive come from this by reducing
the stigma around mental health.”