How Social Media Listening is Empowering Healthcare Sector to Tackle Pandemic Better
Discover how social media listening is helping the healthcare sector to tackle this pandemic better and manage even the complex of the situation. Visit:https://www.veetrack.com/blog/how-social-media-listening-is-empowering-healthcare-sector-to-tackle-pandemic-better.html
Discover how social media listening is helping the healthcare sector to tackle this pandemic better and manage even the complex of the situation. Visit:https://www.veetrack.com/blog/how-social-media-listening-is-empowering-healthcare-sector-to-tackle-pandemic-better.html
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How Social Media Listening is Empowering
Healthcare Sector to Tackle Pandemic Better
veetrack.com/blog/how-social-media-listening-is-empowering-healthcare-sector-to-tackle-pandemic-better.html
While the efforts to contain and prevent
infection are in full swing by the healthcare
professionals, transformation is very
important in the healthcare sector to
effectively cater to this current pandemic
situation. Being in the digital era, the first
thing that comes to our mind is social media,
particularly if we want to gain insights and make strategies. It is the same for the
healthcare sector too. Social media has evolved from being a tool to share private lives
to a platform that fosters serious discussions on current trends and technology.
The present COVID-19 pandemic has pressurized the healthcare industry, which has
always been under continuous regulatory pressures of ‘getting it right at the very first
time’. This along with the cost constraints has led the healthcare sector to turn to social
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media monitoring to improve their strategies. User generated content serve as peer
reviews and help healthcare professionals understand the unique requirements and the
drawbacks of the services they offer.
Why is Social Media Critical to Refine Healthcare?
People across the globe are developing keen interest in their well being and are
constantly sharing their health conditions with their peers. Social media platforms serve
as the chief medium to share and discuss health related information.
This is fortified by the following trends:
60% of the social media users trust the information posted by their doctors.
Out of 87% of the doctors using social media for personal use, 67% of those use it
for professional purposes.
28% of the users on social media who use these platforms for personal reasons
support health related causes across social media.
6% of the hospitals assign social media monitoring to their interns, while 15% of
the hospitals hire social media managers to do the same.
Patients are using social media platforms to share their health information with
their physicians and hospitals.
1. How is the Healthcare Industry Leveraging Social Media Listening?
The healthcare sector is consistently using social media tracking to introduce new
services and products, share customer ratings, recruit resources and create awareness.
Let us now look at these in detail.
2. Introducing New Services and Products
Hospitals are sharing blogs to introduce their new preventive care options and
educating people about it.
3. Sharing Customer Ratings
Healthcare centres and individual practices are encouraging their patients to share their
reviews, ratings and are also allowing them to blog about their experiences.
4. Recruitment
As the healthcare sector seeks highly specific skills, hospitals and clinics have moved
beyond conventional advertising platforms and have turned to social media to share
their requirements.
Patient education and General Awareness
User discussions on dedicated websites and social media platforms are being used by
the healthcare professionals to understand patient behaviour and educate them on
specific treatments.
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Conclusion
As social media pervades businesses across various industry sectors, the healthcare
sector is also using this platform to carefully harness valuable insights. While some
healthcare centres are making the most of social media to actively cater to the current
pandemic situation, some are still struggling to leverage huge opportunities that come
with these platforms. The rate at which the infection is spreading and the way patients
are reacting to COVID-19 treatment is helping individual physicians and healthcare
centres to optimize their strategies and stay updated with all the latest global safety
protocols.
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