Estetica Magazine UK (2_2020)

UK
the HairMagazine
COLOUR REVIVED
The Relaunch of the Service
They Missed the Most!
SUMMER LOVE
This Year... It’s a Season
Like No Other
RENEWAL
British Hairdressing
Embraces a New Normal

express
highlights
natural looking,
sunkissed hair
Hair by Robert Eaton, Wella Professionals Technical Director UK&I

BLONDOR
BLONDE MÈCHES
YOUR FAVOURITE SALON LIGHTENER
IN A NEW LIGHT, IN HALF THE TIME
Controlled and
reliable lightening
5
LEVELS
OF LIFT IN
15 MINS *
REQUIRES
HEAT
Up to 5 levels of lift in
15 minutes with the
addition of heat
Multi-tonal results
when used alongside
multiple colours
YOUR PERFECT PARTNER
FOR REOPENING
With the use of heat you are able
to half the development time of
your colour, maximising on column
time enabling you to fit in one more
colour client per working day.
FIND OUT MORE
Talk to your Account Manager/Education Team or visit education.wella.com to find out more.
uk.wellastore.com | @wellahairuki | #WellaColour
*When developed under heat.

THE GREAT ITALIAN JOURNEY
PALERMO
To find out how you can become a Great Lengths
certified stylist, speak to our team on
+44 (0) 113 278 1292 and start your journey.
www.greatlengths.com/uk

editorial
After a Spring that was memorable for all the wrong reasons, we are absolutely delighted to
present a Summer issue of Estetica UK which is full of optimism and positivity. Uncertainty
still prevails, of course, but both as a nation and as an industry we have proven that in
Hair:Robert Eaton,
Wella Professionals
Technical Director UK&I
Photography: Ben Ottewell
Styling: Clare Frith
Make-up: Lucy Floweral
challenging times, we will come together to face whatever obstacles are put in front of us.
For weeks after many public services
were resumed, hair salons still had to sit
tight - the frustration was palpable, both
for industry professionals & their clients.
Then reopening day arrived. Despite weeks of confusion and woeful lack of clarity from
government over in-salon social distancing recommendations and personal protection
requirements, our industry simply embraced the new protocols - even when it meant using
common-sense to try and unravel what government directives actually required of us.
I visited a salon on reopening day, 4th July - Manifesto in Leather Lane, London, to be exact.
Like other salons up and down the country, they were just doing what was necessary to get
on with what they do best - making people look and feel fantastic with quiet dignity,
efficiency and professionalism.
Gary Kelly,
Editor-in-Chief, Estetica UK
Keep in touch by following us on
social media or by visiting
www.esteticamagazine.co.uk

#HairdressersStayingStrong

Estetica n. 2/2020
contents
PUBLISHER AND
MANAGING DIRECTOR
Roberto Pissimiglia
EDITOR-IN-CHIEF
Gary Kelly
estetica.uk@lineone.net
INTERNATIONAL
EDITORIAL DIRECTOR
Sergi Bancells
sergi@esteticamagazine.com
INTERNATIONAL
EDITOR-IN-CHIEF
Laura Castelli
l.castelli@estetica.it
EDITORIAL STAFF
Sara El Basyony
adtraffic@estetica.it
Serena Monachesi
s.monachesi@estetica.it
LAYOUT
Manuela Artosi
m.artosi@estetica.it
Davide Cardente
d.cardente@estetica.it
UK SALES & MARKETING
MANAGER
Luca Pissimiglia
l.pissimiglia@estetica.it
Inspiration Strength & Solidarity 8
Initiative Time to Say Thank 12
Collection HairDays2020 14
Looks Extreme Colour 16
Focus Online and Inspired 20
Vision Colour Stories 24
Bespoke colour
options to set
Summer aflame
and lift the spirits
for a new revival.
CONTRIBUTORS
FRANCE
Stéphanie Argentin, Marie Coccoluto
SPAIN
Elisabet Parra,
Bel M. Dolla, Cristina Hernández
DEUTSCHE AUSGABE
Michaela Dee
ITALIA
Lucia Preziosi, Glorianna Vaschetto
MÉXICO-LATINOAMÉRICA
Héctor RamÍrez, Ernesto Álvarez,
Karla Cuéllar, Fernando Farfán
USA
Marie Scarano
DIGITAL
Matteo Franceschini Beghini,
Erica Balduini, Ludovica Cavalli,
Erika Marchese, Wilma
Sommariva, Valentina Stella
Haircare YES to Sun-Kissed Hair 82
Inspiration Hair Together 86
Step by Step Festival Folds 90
international trends
Conserve and
protect: ensuring
your clients make
the most of their
holiday hair.
Out and About 33

Strength &
Solidarity
As we all hunkered down and confronted the biggest
challenge our country has faced in over 75 years, British
Hairdressing shone a light across our social media
platforms, with messages of love, unity and hope. by Gary Kelly
In the earliest, darkest days of the lockdown, we like many other media platforms recognised the
need to stay in touch with as many people as possible in our industry, while maintaining a sense of
solidarity and belonging. Across social media we saw an extraordinary number of hairdressers
reaching out to each other, so we decided to harness all that positivity and publish their comments. In
an unprecedented step for Estetica, took our digital front cover layout and we published the
hairdressers' own faces, rather than the models in the collections they have produced over the years.
GLOBAL ENGAGEMENT
This initiative - which carried the hashtag #HairdressersStayingStrong - began in the UK, Italy and
Spain, but very soon began to spread across other countries in our international network. By the time
the campaign drew to its close on 30th April, we were proud to be able to announce that an incredible
250 digital front covers of Estetica Magazine had been produced, each one featuring an inspirational
quotation by renowned hair protagonists from around the world, along with their image of course.
These messages arrived from a staggering 38 countries all around the world. Despite geographical
distances, the core messages were all very similar: while we have published many messages of
optimism and support, the most common recurring theme was one of solidarity – of hairdressers
expressing both unity and pride in the industry which they represent.
8 inspiration

In just five weeks, we
produced over 250 digital
front covers of Estetica
Magazine, arriving from
a staggering 38 countries
all around the world; the
UK was among the top 3
biggest contributors.

HAIRDRESSER APPRECIATION DAY
The end of our campaign –April 30th– coincided with #HairdresserAppreciationDay. This is a global
initiative aimed at encouraging consumer and clients to recognise the outstanding work that
hairdressers do in our communities, honouring them and celebrating their creative genius. While
this day had already existed for a number of years, it was only in 2020 in the midst of the CoVid crisis
that it really grew wings. In doing so, it was further confirmation of just how much hairdressers were
being missed within society and the recognition by everyone that a highly trained, highly skilled hair
professional will not only make you look good but also make you feel good.
MAY, JUNE... 4TH JULY!
It may have been a hugely significant day in the USA since 1776, but this year 4th July was OUR day.
When asked what they were looking forward to most, practically every member of the interviewed
public, for weeks beforehand, seemed to be giving one of two answers: "Going to the pub", or "Going
to the hairdresser's"! Throughout early June it felt as if we were being tormented by the Government
- all we wanted was some clear-cut information on reopening dates to end all the speculation and
give salons some lead-time so they could start preparing properly to reopen. Finally... on 23rd June
- exactly 3 months since we first went into lockdown - Boris Johnson staggered up to the lectern at
the 5pm daily press briefing to give us the news we'd all been waiting for. Our industry has always
been about drawing on the experiences of the past, so we can be even better in the future, we're doing
that now, perhaps more than ever before.
inspiration
11

Time to say
thanks!
Earlier this Summer, Great Lengths launched its Hairdos for
Heroes initiative as a way to send a huge ‘thank you’ to frontline
workers and to recognise their bravery and dedication.
Great Lengths’ Hairdos for Heroes is providing a free cut and blow-dry for those frontline workers
who worked so tirelessly and bravely to help get us all through the terrible crisis that we’ve all had to
endure. The brand is enlisting interest from salons to participate, while offering event planning and
kits as well as marketing support to all salons that are involved.
A DAY TO SHOW WE CARE
Now that it’s once again safe for salons to reopen and resume client services, Hairdos for Heroes
encourages salons across the UK to dedicate their column to providing frontline staff with a free cut
and blow-dry. The free pamper session is a way to reward frontline staff for their amazing and selfless
work that has helped us all so much during this time. As the timeline to complete vaccine trials is a
long one, we all know that COVID-19 may not as yet be completely behind us; now is, however, a
time when frontline workers have got a chance to rest properly and Great Lengths’ Hairdos For
Heroes is just one fantastic way we can ensure their efforts are not forgotten in a hurry and continue
to praise them as we should for their work not only during a crisis, but always.

Hairdos For Heroes encourages
salons across the UK to dedicate
their time to providing front line
staff with a free cut and blow-dry.
Salons can register their interest
in participating by contacting
Great Lengths directly on
marketing@greatlengthshair.co.uk
HOW TO TAKE PART
The campaign will take place nationally on Sunday 6th and Monday the 7th September, and salons
can decide which day they participate or can opt to participate across both days. Salons can register
their interest in participating by contacting Great Lengths on marketing@greatlengthshair.co.uk
Each participating salon will be listed on the dedicated Hairdos for Heroes web page on the Great
Lengths website: www.greatlengths.com
Joscelin McCourt - CEO for Great Lengths UK & Ireland comments: “We are really excited to be
launching the Hairdos for Heroes campaign, we are putting all our current efforts into gaining more
participating salons so we can really give back on a large scale to everyone that’s worked so hard
keeping us all safe over the last few months. The hairdressing industry has been hit hard with salon
closures and pauses in production and sales, but most of us can’t even begin to imagine the hardship
our frontline staff have had to endure. During these days in September, the Hair for Heroes initiative
will be a time to pause once more, reflect and celebrate all the people that continued to work and got
us through this, stronger than ever! Please do give up one day of your time to say a big thank you!”
initiative
13

HairDays2020
It is often said that a major crisis can also be a chance
for creative renewal, which is certainly the case with the
latest Mario Krankl collection. Giancarlo Rapetti

The most striking aspect of Mario Krankl’s Quarantine Collection is its juxtaposition between the
realities of past decades and the new normality imposed by the Covid-19 pandemic. Originally
from Austria, Krankl is a global hairdressing superstar who has created a collection that depicts
the retro styles from the 1960s through to the beginning of the 2000s. Pop Art is its collective
genre, with surreal, enclosed surroundings recalling the circumstances that billions of people have
had to endure over the past few months. As regards the hair, the common threads are the
vivacious textures that range from voluminous to structured, from blow-dried to organic shapes
held together by organic accessories. Blonde dominates in all its hues - from neon to pastel -
contrasting with the most intense shades of red.
Hair: Mario Krankl
Photos: Fritz
Hauswirth
Make-up: Eva
Hauswirth
Stylist: Brigitte
Schiebler
Products: Goldwell
and KMS
collection
15

Extreme Colour
We asked eight top stylists to showcase the beauty of their
colour expertise through one stunning image. Gary Kelly
Extreme colour makes a bold statement, it grabs attention and creates a lasting impression. Creating extreme
colour that is both bold and beautiful takes skill and artistry, an eye for detail and a vision that draws inspiration
from a myriad of sources. Skilfully executed, extreme colour should generate wonder and uplift the spirits of both
the wearer and those around them. We've lived through some strange times, so now is the moment when we all
need some uplifting colour in our lives.
EXTREME COMBINATION
This image represents an extreme colour and cut combination. The cut is a very androgynous look, an aggressively masculine shape, softened
and made more feminine by throwaway pieces which contrasts beautifully with the extreme nature of the colour. To create the colour, I
pre-lightened all the hair to a level 10, then applied a silver-grey shade through the roots. I then used a smudging technique to apply an
intense, dynamic neon yellow throughout the top of the hair. I varied the level of the yellow colour, starting at the front for huge impact then
softening towards the crown to blend out the flat top shape.
Steven Smart, Smart:East 73, Weston-Super-Mare
EXPRESS YOURSELF
For me, colour is all about self-expression, not following the tribes but wearing colour to express your mood and
personality. For this look I worked on pre-lightened hair and used a sponge to paint on the colour, using swiping
motions which created this textured cameo colour. This technique works best on towel-dried hair; this offers a nice
base to work on that helps blend the colour. It’s about being organic, layering up to three colours on your sponges
and swiping down onto the hair, layering different ways each time so you end up with quirky colour pops.
Grace Dalgleish, Brooks & Brooks, London
16 looks

PRECIOUS METALS
This look is a stunning combination of a strong cut and extreme colour, working together to create a
beautiful finished look. The cut is an example of mullet chic, cut to create over-emphasised layers
around the perimeter point and razor cut for depth and shape. The colour is a rich auburn formula
with a flash of red, which creates a breath-taking finish that really shines. The effect is an ultra-metallic
auburn with real depth.
Errol Douglas, Errol Douglas, London
GO WITH THE FLOW
“From a trend perspective sheer and nude blondes will be huge next season. Platinum blonde is
the ultimate statement and looks stunning on short hair! From a colourists point of view, it’s not the
easiest of colours to apply as it’s extremely hard to achieve root to end shine and even tone. It takes
a true artist to create a beautiful platinum and is a guaranteed head turner.”
Warren Boodaghian, Head of Technical, HOB Academy
trends
125

DEEP AS THE OCEAN
This enchanting look from our liquid collection is the epitome of eye-catching colour. To create this
colour we used several shades of blue and green finely woven together into a sea of turquoise to create
a multi-dimensional look. As the hair moves it reveals several varying tones. The colour in this image
is so important as it draws the viewer in as they try to figure out what shades are intertwined together.
The sharp lines of the Bob, combined with the bold colour, create a striking look that demands a second
glance. This colour would be perfect for anyone who wants to step outside the norm with hair colour
to really make a statement.
Joseph I'Anson, Mark Leeson, Mansfield
MODERN LOVE
This look makes a statement, while remaining commercial. We wanted to create an expensive looking
blonde shade using a simple, salon-friendly technique. We applied a level 8 Colour Excel by Revlon
professional on 15 vol. Following the colour application, we took four large sections from the crown
area and coloured them with Blonderful by Revlon Professional, using a freehand balayage technique.
At the back wash we used a bespoke toning technique, alternating two toners for the lengths and ends.
I love the end result with the different tones of blonde— it’s so luxurious and modern.
Danilo Giangreco, Danilo Hair Boutique, Chelsea
124 trends trends 125

COLOUR ENHANCEMENT
I love the vibrancy of this look and the colour element plays a major part in this. I used a variety of shades, but, while the overall
effect is extreme, the individual colours are actually quite muted, so there are no jarring clashes where the different shades meet. I
used Colour Sync from Matrix to create an almost transparent, pastel effect. It’s somehow simultaneously soft and bold. The different
shades also enhance the fabulous texture and volume of the hair. It’s an image that represents beauty, femininity and confidence.
Desmond Murray, Atherton Cox, London
RISK TAKER
I love that this look takes risks, playing with the concept of what constitutes gorgeous colour. The colour has an almost self-done look
about it. It appears simple and effortless, when in fact it took a lot of creativity and skill. The finished look is edgy but beautiful. Hair
was pre-lightened all over, then ends were coloured using a golden topaz tone. The colour creates a striking contrast with the bleached
crown. It borders on being harsh, but is ultimately beautiful. To add to the ‘real’ nature of this image, the photographer Jenny Hands
captured it in one take.
Darren Ambrose, D&J Ambrose, Pinner
looks
19

Online
and inspired
Throughout the lockdown period, the Fellowship for
British Hairdressing kept its members educated and
inspired with weekly livestreams under the banner of the
organisation’s education platform, #THEKNOWLEDGE.
Prior to the Coronavirus crisis, #THEKNOWLEDGE library of online education was accessible to
Fellowship members only. The catalogue of videos includes tutorials, live show recordings and interviews
with a host of the industry’s leading names – from emerging talent to established artists. At the start of
lockdown, the decision was quickly made to make the entire back catalogue of #THEKNOWLEDGE
videos accessible to all. New videos are added weekly in addition to the existing back catalogue.
Fellowship President, Ken Picton, says: ““Although it’s normally a member benefit, we decided it would be
the right thing to do to make #THEKNOWLEDGE accessible to everyone over lockdown. Inspiration,
education and community are at the heart of what we do at the Fellowship, and it was important for us to
do everything we could to maintain productivity and creativity during this difficult time.”
On top of this, the Fellowship launched weekly livestreams on social media to keep the industry
engaged. This took the form of weekly interviews each Monday and pre-recorded broadcasts each

Although it’s normally a
member benefit, The
Fellowship decided it
would be the right thing
to do to make
#THEKNOWLEDGE
accessible to everyone
throughut the period of
the lockdown.
Thursday with guests including Anthony Mascolo, Sally Brooks, Errol Douglas and Mark Hayes.
Friday nights also became a chance for a catchup via ‘Drinks with the President’ – as Ken opened his
bar and invited industry guests in for a (virtual) cocktail or two.
Chancellor Ashleigh Hodges says: “I have been so proud to see what #THEKNOWLEDGE has done
for our members and the industry during this time. The live sessions gave Ken and I the chance to
stay connected with members, check in with the community, and discuss all the important things
going on. As well as getting the chance to talk to some of the industry’s top hairdressers about what
they’ve been up to during this time, I loved seeing people commenting about how much seeing us has
helped them – because that’s exactly why we created this. The Knowledge platform has undoubtedly
kept people inspired and motivated.”
Photos: Ashley Martin
focus
21

An eye-popping palette of
multi-dimensional colours
forms the backdrop for Shaun
Hall’s bold silhouettes and
expertly-executed texture
and outstanding finish.
Hair: Shaun Hall at Mark Leeson
Photos: Richard Miles
Make-up: Clare Read
Styling: M&R
Colour
stories

Best of
B ri t
“Love the
shade... then
it’s all about
the shape ”
vision
25

“Onwards and
upwards: textured
hair reaches for
a new horizon”
26 vision

Best of
B ri t
‘Boys in Blue’ takes on a whole
new meaning. Dynamically
unconventional, it’s the hair shade
that lad culture is owning.Blue
is no longer cold - it’s strikingly
incandescent!
Hair &Colour: Anthony Osborne
& Royston Blythe @ Royston Blythe
Photos: Richard Miles
Styling: Nick Malenko

A collective of pared back
minimilistic cuts and colours,
showcasing expertise that
inspires with both professional
flair and commercial appeal.
Hair: Guy Kremer and the Guy
Kremer Artistic Team
Photos: Jonny Engstrom
Make-up: Ellen K Bridger

Best of
B ri t
“Take it short, but
make it amazing:
colour & cut in
perfect synergy”
vision
29

“Creative techniques
showcasing strong
colour & more
playful pigments”
30 vision

Best of
B ri t
‘Craft’ is a stunningly eye-catching
collection which pays homage to
creativity and colour in its boldest
form, with an execution of pigment
that’s wild at heart.
Hair: Thomas Hills and
Lauren Killick at TH1 Hair
Photos: Richard Miles
Make-up: Claire DeGraft
Styling: Bernard Connolly
adloremter
125

MODA
INT’L
Hair: Andrey Pulin, Ilya Skovorodko, Olga Potapova/Photo: Georgiy Semenov
Make-up: Maria Dolina/Styling: Lilia Kisselenko/Products: Estel
OUT
and
ABOUT

Hair: Andrey Pulin, Ilya Skovorodko, Olga Potapova/Photo: Georgiy Semenov
Make-up: Maria Dolina/Styling: Lilia Kisselenko/Products: Estel
Out and about - or how to fully enjoy this season in spite of setbacks, to savour a sense of renewed freedom to get out amidst the
wonders of nature at the sea, in the countryside or in the mountains. Or maybe sightseeing in a new city….
Preparatevi a ripartire e a godere al massimo di questa stagione, assaporando un senso di rinnovata libertà a contatto con le meraviglie
della natura: mare, campagna, montagna. O magari visitando una nuova città...
Machen Sie sich bereit: Genießen Sie diese Saison in vollen Zügen und das Gefühl der neuen Freiheit inmitten der wundervollen Natur:
Meer, Landschaft, Berge. Oder vielleicht eine neue Stadt besuchen!?...
Préparez-vous pour le grand départ afin de vivre au maximum cette saison. Goûtez aux nouvelles sensations de liberté au contact des
merveilles de la nature : mer, campagne, montagne. Ou même en visitant une nouvelle ville...
Prepárate para salir de nuevo y aprovechar al máximo esta temporada, disfrutando de una sensación de renovada libertad en contacto
con las maravillas de la naturaleza: mar, campo, montaña. O tal vez visitando una nueva ciudad…

Hair: Lyndal Salmon
@ Biba Academy
Photo: Elizabeth Kinnaird
Make-up: Bernice Mansfield
Styling: Vy Nguyen

OUT and
ABOUT
Hair: Lisa Vann
Photo: James Cheng
Make-up: Hannah Vann
Styling: Deyonte Weather
Freedom for us
and for our hair
as well! Medium
lengths but plenty
of amped up
volume for curls
galore out in the
open air. Natural
textures are chic
again.

Hair: La Biosthétique
Hair: Team Education Soco Professional/Photo: Ugo Ricciardi
Styling: Annarita Mattei/Products: Soco Professional

Hair: Sens.ùs

OUT and
ABOUT
Hair: Team Education
Soco Professional
Photo: Ugo Ricciardi
Styling: Annarita Mattei
Products: Soco Professional

Hair: Fabien Provost/Photo: Adel Awad
Make-up: Alia Awad/Styling: Virginie Fauconnier/Products: Franck Provost

OUT and
ABOUT
Hair & products: Paul Mitchell
Photo: Daniella Midenge
Make-up: Fiona Stiles
Styling: Martina Nilsson
Sweeping locks back into
simply elegant shapes for
sensual femininity
Perfect for anytime,
any place, any mood

OUT and
ABOUT
Hair: Juanmy Medialdea
@ Juan Miguel
Medialdea Peluqueros
Photo: David Arnal
Make-up: Sergio Peña Castillo
& Jessica del Arbol
Styling: Juanmy Medialdea
Products: Schwarzkopf
Professional

Hair: Luigi Neri @ Classhair.comi/Photo: FZerophotographers/Make-up: Simone Belli/Styling: Daniela Fiorilli
Artistic Director: James Longagnani/Creative Director: Alessandro Squarza
Hair: James Hair Fashion Club/Photo: Jorginho do Santos/Products: Wella

Hair & make-up: Sherri Jessee/Photo: Nathan Mays

OUT and
ABOUT
Hair: L. Chapalain,
J. Ponthieu, R. Bernard @ Intermède
Photo: Bruno Jumier
Make-Up: Natacha Maillard
Styling: Viergine Fauconnier
Products: Intermède Professionnel

OUT and
ABOUT
Hair: Sens.ùs
Finally carefree
with lowmaintenance
short choppy cuts
and easy-going
styling. Perfect
for a day at the
beach, a hike
in the hills,
an afternoon
in a museum, or
an evening on
the town.

Hair: R. Billaud, L. Faria,
C. Lanoir, A. Pinto @ Saint Algue
Photo: Pulmanns
Make-up: Elsa Durrens
Styling: Marion Malabre
Products: Saint Algue

OUT and
ABOUT
Hair: Laetitia Guenaou
Photo: Alex Czyba
Make-up: Karolina Supernak
Styling: Patrycja Dziewit

Hair: Marco Migliorelli
Photo: Paulo Higornunes
Make-up: Paolo Nicolai
Styling: Leila Da Silva
Products: Jean Paul Mynè
A touch of class
Just slightly sophisticated
Hair: Marco Migliorelli
Photo: Paulo Higornunes
Make-up: Paolo Nicolai
Styling: Leila Da Silva
Products: Jean Paul Mynè

OUT and
ABOUT
Artistic Director: Roberto Bombardieri
Hair: Emsibeth Artistic Team
Photo: Tiziano Zatachetto @ Zatac
Make-up: Max Moretto
Styling: Carmen Incarnato
Products: Emsibeth

Hair: Compagnia della Bellezza

OUT and
ABOUT
Hair: Compagnia della Bellezza

Hair: Art Hair Studios/Photo: Tiziano Zatachetto @ Zatac/Products: Wella
Hair: Art Hair Studios/Photo: Tiziano Zatachetto @ Zatac/Products: Wella

Hair & products: Paul Mitchell
Photo: Daniella Midenge
Make-up: Fiona Stiles
Styling: Martina Nilsson
Longer lengths and
lighter palettes for
sun-kissed
summery looks

OUT and
ABOUT
Artistic Director:
Roberto Bombardieri
Hair: Emsibeth Artistic Team
Photo: Tiziano Zatachetto @ Zatac
Make-up: Max Moretto
Styling: Carmen Incarnato
Products: Emsibeth

OUT and
ABOUT
Hair: Genny D’Auria
Photo: Mauro Mancioppi
Make-up: Eva Vecchione
Styling: Romina Power
@ Bookin’ Agency
Products: Alfaparf Milano

Tossing fears
to the wind
with soft and
touchable
styles that fall
naturally into
place and move
freely with your
every gesture.
Easy does it.
Artistic Director: James Longagnani
Creative Director: Alessandro Squarza
Hair: James Hair Fashion Club
Photo: Jorginho do Santos
Make-up: Giovanni Iovine for ICC Italy
Styling: Leonardo Caligiuri
Products: Wella

OUT and
ABOUT
Hair & make-up:
Sherri Jessee
Photo: Eric Donahue

Hair: Jolanda Schenke,
Mirella Tyas, Saskia Bolk
Photo: Johnny ten Have
Make-up: Tamara Sauer
Styling: Marit van Bergen
Products: Trinity

OUT and
ABOUT
The bob always
offers freedom of
choice in colour,
cut and styling:
platinum to copper
to chocolate,
all brimming
with depth and
dimension.
Which combination
suits you?
Hair: Jolanda Schenke,
Mirella Tyas, Saskia Bolk
Photo: Johnny ten Have
Make-up: Tamara Sauer
Styling: Marit van Bergen
Products: Trinity

Creative Directions:
Blue Tit for Oway
Photo: Simone Lezzi
Make-up: Marco Antonio
Stylist: Rubina Marchiori
Products: Oway

OUT and
ABOUT
Hair: Stylistic Team Echosline
Photo: Marco Di Filippo

Hair: Alfaparf Milano

OUT and
ABOUT
Creative Director: Eric Maurice
Hair: R. Maurice, E. Belmonte,
C. Pascual, Y. Hernandez,
M. Santana, E. Acosta
Photo: Latil Pascal
Make-up: Orlando Martin
Styling: Elp Hair Production

Oriental blooms
define palettes
ranging from tiger
lilies to peonies
to delicate cherry
blossoms and
fragrant jasmine.
Hair: Elise Antoine
Photo: Pawel Wylag
Make-up: Natasza Bigos
Styling: Joanna Wolff

OUT and
ABOUT
Hair: Elise Antoine
Photo: Pawel Wylag
Make-up: Natasza Bigos
Styling: Joanna Wolff

Drawing inspiration
from the forms of nature,
land & sea
flora and fauna.
Hair: Christophe Gaillet
Photo: Pawel Wylag
Make-up: Natasza Bigos

Hair: Manuel Mon @ Manuel Mon Estilistas/Photo: Bernardo Baragaño
Make-up: De Maria Make up/Styling: Visori Fashionart
Hair: Jenni Tarrant
@ Bond Hair Religion
Photo: Kurt Anniss
@ Anniss+Barton
Make-up: Leah Preston

OUT and
ABOUT
Hair: Mélanie Machado,
Adr Formation
Photo: Latil Pascal
Make-up: Elodie Beauchamp,
Melanie Machado
Styling: Crystel Pilone

OUT and
ABOUT
Hair: Mélanie Machado,
Adr Formation
Photo: Latil Pascal
Make-up: Elodie Beauchamp,
Melanie Machado
Styling: Crystel Pilone

Hair: KaperaTeam & Aveda
EducationTeam

OUT and
ABOUT
Time at the
seaside offers
the utmost
freedom of
style in both
couture and
coiffure, with
easy-going
beauty that
leaves time
to relax.
Hair: Mod’s Hair

Hair: Fabien Provost
Photo: Adel Awad
Make-up: Alia Awad
Styling: Virginie Fauconnier
Products: Franck Provost

OUT and
ABOUT
Hair: KaperaTeam & Aveda
EducationTeam

Hair: Kevin Murphy,
Nathan Gorman, Wade
Blackford, James Nicholson
Photo: Luis Murphy
Make-up: Kenneth Higgins
Styling: Emily Ward
Wild textures are
perfect for that
ì Jungle jive
The tropics bring us
back to our roots.
Hair: Evos Parrucchieri
Photo: Ivan Genasi
Make-up: Alessio Giovannelli
Products: Creattiva Professional

OUT and
ABOUT
Art Director: Mauro Galzignato for Kemon
Hair: P. Baltieri, A. Candido, D. Carlucci,
D. Comandulli, R. Rogari, D. Tworuschka
Photo: Omar Macchiavelli
Styling: Alessia Caliendo
Products: Kemon

Hair: Art Hair Studios
Photo: Tiziano Zatachetto @ Zatac
Products: Wella

Hair: Evos Parrucchieri
Photo: Ivan Genasi
Make-up: Alessio Giovannelli
Products: Creattiva Professional
Sugary sand and
sultry climes make
White Lace
the perfect complement
for sexy hair

OUT and
ABOUT
Hair: Genny D’Auria
Photo: Mauro Mancioppi
Make-up: Eva Vecchione
Styling: Romina Power
@ Bookin’ Agency
Products: Alfaparf Milano

DISCOVER
ESTETICAEXPORT.COM
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YES to Sun-
Kissed Hair!
Whatever their Summer schedule, when it comes to
your clients’ haircare this really isn’t the time of year
to let them take their eye off the ball. Gary Kelly
It’s been a Summer of two halves – to put it bluntly, ‘lockdown’ and ‘the new normal’. While there are still many
people who, for personal or health reasons, are sadly having to conform to the rigours of social shielding, most of
us can almost pin-point the day when we began to feel our lives were starting to transition back to something like
what we had known before. With leisure activities such as eating in restaurants and meeting friends in pubs & bars
such a fundamentally important part of our existence, it was inevitable that 4th July would have heralded that
pivotal moment for many millions of us, especially as it was also the day when hair salons up and down the country
were able to experience the joy of welcoming clients and guests back through their doors.
THE NEW BEFORE & AFTER
And then the fun started… well, in most cases, anyway! Despite the stark warnings from so many hair and colour
experts on social and mainstream media, some clients thought it might be a good idea to ‘have a go’ themselves,
especially with off-the-shelf box colour. Instead of embracing their root regrowth and looking upon it as a fashion
sign-of-the-times, many otherwise loyal colour clients chose to ignore your advice and proceeded to make a very
big mess of things. As we already know, covering root regrowth professionally with an exact colour match is a
Anne Veck
Toni&Guy
Steven Smart
82 haircare

Great Lenghts
PAUL MITCHELL
Color Protect harnesses the power of sunflower extract for
longer-lasting hair colour, while helping to protect against
sun damage. Color Protect Shampoo infuses brilliant shine for
vibrant, healthy looking hair, while Color Protect Conditioner
detangles and helps strengthen and repair hair for a silky feel.
Color Protect Locking Spray gives the final touch, by helping
makes hair look conditioned and super shiny while locking in
and extending the life of hair colour.
GREAT LENGTHS
This latest innovation for blonde hair is now available after being specifically
formulated for Great Lengths premium hair extensions. You can banish brassy tones
and refresh blondes on a weekly basis without the fear of damage or dehydrating hair,
perfect for use between salon visits. For hair extensions wearers, coloured blondes and
natural blondes, Silver Shine Shampoo is the perfect remedy to fading blonde hair and
suitable for all hair types. Designed with blonde and grey hair in mind, the innovative
violet colour pigment neutralizes yellow and brassy tones and nurtures the hair.
“Our stylists and I have been really excited about these new product launches, each
one of them has been in the development stage for a while to ensure we got it right,”
explains Louise Jenkins Great Lengths UK & Ireland Creative and Education Manager.
“The products are really going to help improve our current aftercare offering and will
mean we’re able to offer something suitable for all hair types with the addition of the
Silver-Shine Shampoo. Aftercare is so important to us and to our stylists and their
clients, styling products are always well-received and the new Leave-In Conditioner
and Heat & Care Spray are going to be perfect for the summer months.”
TIGI
In-Salon Copyright Care SOS Extreme Recovery Treatment by
TIGI is clinically proven to repair internal damage and return
hair back to virgin strength in just 5 minutes. This innovative
formula works to improve hair’s condition prior to colouring and
is especially advantageous on damaged or heat styled hair. One
treatment contains as much protein as is lost by damaged hair in
one entire year. Key ingredients include Marine Protein Complex
to help reconstruct and repair hair at its core and Elastin to
increase hair flexibility, making it less prone to breakage prior to
colour services. “TIGI Copyright Care SOS Extreme Recovery
Treatment helps to re-align the cuticle layers and lock-in colour
for longer,” explains Aaron Overton, TIGI Educator. “Due to the
gap between services being longer than normal due to the volume
of clients wanting appointments and social distancing measures,
you need to provide clients with the best chances of preserving tone
during the summer months.”
REVLON PROFESSIONAL
EKSperience Sun Pro harnesses the power of the sea using Thalasotherapy
care of hair during Sun Exposure, enriched with Aquamaris Complex &
Corallina Officinalis Algae. “It makes complete sense that after spending
money, time and effort to get your clients hair in beautiful shape that you
educate them to protect it in the sun, so all that hard work doesn’t go to
waste,” explains Mark Leeson, Global Artistic Ambassador for Revlon
Professional. “I always recommend EKS Instant Two phase hydrating
conditioning spray to all my clients because it actually harnesses the power
of the sea through Thalassotherapy & nutrient rich sea algae. Spray into
strands for UV protection, shine, manageability and touchable softness.”
Paul Mitchell
Great Lenghts
TIGI
Paul Mitchell
Revlon Professionals

IDHair
Joseph Ferraro
A combination of
financial uncertainty
and travel restrictions
mean that we've all
speculated about
what our summer
holidays will look like
this year, but UV rays
are still damaging to
the hair, wherever
they're soaked up!
completely different story from the long process of trying to firstly navigate your way through a DIY homecolour
disaster before performing a colour correction and then utilising all your skills and experience to do an
exact colour match – a lesson many clients ended up having to pay for, in more ways than one. The scissorhappy
brigade produced another batch of quite different horror stories, too. The fringes seemed to be the worst
– “I’ll just snip off a quarter-of-an-inch in a perfectly straight, horizontal line,” they must’ve said to themselves;
alas it just doesn’t work like that. And women weren’t the only ones – there was an absolute slew of media ads
throughout lockdown for men’s electrical grooming tools. It’s understandable that manufacturers would have
grasped the opportunity of every barbershop in the country being closed to try and flog a few more sets of hair
clippers, but sadly many of the outcomes weren’t a great advertisement for their brand. These men need to be
told, before they get too confident and start thinking they are good enough to carry on doing it themselves!
INTO THE SUNLIGHT
While we can go a long way to rectify (and even forgive) the hair catastrophes our clients performed on
themselves throughout lockdown, we shouldn’t be quite so understanding when they come back to the salon at
the end of the summer with their hair in tatters due to the effects of sun, wind, salt water, chlorine, or UV rays –
not when there’s so much they can do to prevent the damage that these external elements can cause. Flight
restrictions, quarantines, and ongoing safety concerns mean that there every possibility that the Summer holiday
season is likely to extend well into the Autumn this year – even more reason to remind clients that haircare need
to be at the very top of their agenda for quite a while yet. Here are just a few of the many professional hair
products around that have been specifically researched and developed to answer this very need:
It’s been a summer of two halves - the
surreality of lockdown followed by our
re-emergence into the ‘new normal’
84 haircare

FUDGE PROFESSIONAL
Clean Blonde Shampoo and Conditioner have been created to erase
damage and unwanted brassy yellow tones in just one wash. The duo
contains max-strength violet micro-pigments that instantly knock out
brassy tones, whilst Fudge Professional’s unique Opti-PLEX technology
penetrates deep into the hair’s core to reconstruct bonds after chemical,
styling and environmental damage, as well as weightlessly smoothing the
cuticle. “During the summer months, lots of conditioning and treatments
are always advisable to keep the hair in good condition,” explains
Tracy Hayes, Fudge Professional Ambassador. “For your blonde clients
recommend toning shampoos to help prevent their hair going brassy from
the sun, the Fudge Professional Clean Blonde Damage Rewind range will
help keep their colour looking fresh and is the ideal duo to recommend.”
TONI&GUY
Fudge Professional
LABEL.M
label.m Cool Blonde Shampoo and Conditioner is a colourtoning,
duo-led regime that defines a healthier way to eliminate
brassy/yellow undertones on: blonde, silver and grey hair with the
exclusive infusion known as Violet Botanical Complex. Delivering
tonal-corrective care with equal measures of nutritional benefits,
this is all about the combined ‘Power-of-Three’, purple super-food
ingredients: Blueberries, purple Potato and purple Carrots.
These natural wonders work together by depositing violetintensifying
pigments to support overall fibre strength and collagen
for optimised resistance. “Roots and yellow ends are a definite
no go, but roots can look ultra-cool if you can just cool down
those ends,” says Siobhan Golden, International Artistic Director,
TONI&GUY/label.m. “The label.m Cool Blonde Shampoo is the
ultimate product to do just that, as it’s formulated with purple
pigments – derived from specific purple superfoods to help
neutralise unwanted yellow tones and has the added benefit in
that it’s sulphate-free. This product is amazing for creating
brilliance in blonde hair with beautiful condition to match.”
WELLA PROFESSIONALS
System Professional Solar is designed to protect the hair from damage
through exposure to the sun, the System Professional Solar is the perfect
companion for your client’s summer haircare wardrobe. Hair is protected
with the System Professional HelioGuard Complex, less UV rays fade
colour and in-salon colour is retained for longer. The range is made up
of: a versatile Hair & Body Shampoo, Hydro-Repair Conditioner, Sun Oil
Keratin UV Protection and the Solar Cream Nourishing Sun Protection.
GOLDWELL
The Kerasilk Color collection by Goldwell helps fight the fade and
preserve maximum colour vibrancy whilst under the sun, and nourish
post-hours spent in the sea. Goldwell UK Guest Artist, Lisa Whiteman,
has a great in-salon summer tip for clients planning a holiday in the sun:
“In salon, we always use a porosity spray and post colour treatment to seal
the colour, and this ritual is even more important during the months that
the sun is at its strongest. Never have a colour makeover just before your
holiday, the cuticles will need time to recover and seal before exposure
- newly coloured hair is a target because it is still recovering from a
chemical process. Ensure you have a couple of weeks grace period, and
pre-treat the hair three weeks before you go in the sun, use a UV spray
whilst away and use regular colour treatments on your return which will
help to repair any damage that the sun has caused.”
Fudge Professional
Goldwell
label.m
Wella Professionals
oioioioioioi
125

Hair
Together!
As this is our post-crisis relaunch issue of Estetica UK, we are
proud to dedicate this space to some of the many behind-thescenes
unsung heroes who have helped keep the hair industry
engaged and proactive through the past few weeks.
The UK hair industry has one huge asset that often goes unacknowledged and unappreciated – the support of our Public
Relations network. Although only a relatively small number of brands and salons may be able to employ the services of a
PR agency, the knock-on effect for the hair industry as a whole is absolutely huge. They help keep us all in the news,
while ensuring that the spotlight shines brightly on the very best aspects of what makes British hairdressing so worldbeating
– be it our creativity, technical skill, business acumen, or philanthropy. As we emerge into our state of ‘new
normal’ we are so pleased to have this opportunity to hand over to some of our top hair media gurus, so they, too, can
impart their personal messages of solidarity and support. These are just a few of the many guiding hands that work
tirelessly behind-the-scenes, but we feel their words speak for everyone:
“
Amy Fredriksson – PR & Digital
Manager, Salon Success
“Salon doors may have been closed for
over 3 months, but one thing that certainly
didn’t shut up shop was the kindness
and resilience of our industry. Brands,
distributors, educators and our trade
media adapted their output to be more
inclusive; keeping the language of hair alive
as well as focusing on business, wellness
and creativity. Salon Success also adapted
quickly to bring regular updates, new
products and continued support to our
customers; and we’ve been overwhelmed
at the feedback we’ve received from our
wonderful customers. The outpouring
of support for one another that I’ve seen
across our social media platforms has
been truly overwhelming and proves yet
again how lucky we are to work in such
an amazing industry. We face testing
times ahead and a lot of uncertainty, but if
anyone can adapt and make a success of the
‘new normal’ it’s our amazing hairdressers
and barbers.”
86 inspiration
Paul Evans - Director, VIViD PR
It’s said that challenging times do not build
the character of people or a nation, they
reveal it. The Coronavirus pandemic has
certainly done that. In these exceptional
times we’ve been touched, warmed and
inspired by the camaraderie, generosity
of spirit and direct action that many
professionals, brands and industry
organisations have taken to help, protect
and support fellow professionals, and the
loyalty of our clients who’ve supported us.
It’s a genuine privilege to be part of this
amazing industry. We are truly confident
that we will all emerge stronger with a
renewed appreciation of our businesses,
colleagues, families and friends, along with
fresh determination to recover and achieve
even greater success together in the future.
Emma Summersby - Director, Summersby Media
“Remember, we are all just passing through and everything will
pass – it always does. We’ve all faced immense challenges in recent
months, but whatever position you are left in is the place you are
meant to be right now. This has made many of us re-evaluate our
priorities, some of us will now want to work harder and longer, and
some of us will want to slow down and use our time on this planet
differently. The cliché ‘it’s not about the destination, it’s the journey
that matters’ is so true. Our businesses may take years to recover,
but that’s ok, as long as we are happy on that journey and enjoying
the challenge. If not, then make changes. And remember, there
is always a solution and a path you can take; the most exquisite
destinations are the hardest to find.”
”
Alison Jameson - Founder & Director, AJC93
“Although lockdown has been a bit of a roller-coaster ride, there have been so many good and positive things to come
from it. I love the way that everyone has pulled together, supported each other and as an industry we’ve realised how
important training and education is. We’ve picked up the phone and had lengthy conversations and managed to catch
up with old friends from all over the world. We launched a weekly newsletter, AJC Connects, which much to our
surprise has really taken off, I’ve spent a lot of time learning new skills and doing things that were not on my radar
– I’ve been on zoom calls, webinars and listened to podcasts – I am now an expert on TikTok!! Just goes to prove it’s
never too late to teach an old dog new tricks. Throughout this time my intention has always been to #comebackbetter
and as an industry I think we will.”

Alison Jameson
Amy Fredriksson
Paul Evans
The PR community in
the UK hair industry is
second to no other in the
world. The advice and
recommendations they
give ensure that British
Hairdressing is showcased
in its finest form.
Samantha Grocutt
PRs help keep us all in the news,
while ensuring that the spotlight
shines brightly on the very best
aspects of what makes British
hairdressing so world-beating.
Louise Wood
Laura Hinton
Emma Summersby

Whether it’s a major task like putting together
a collection to enter the British or International
Hairdressing Awards, or just getting some local
coverage for a charity event that your salon has
organised, no task is too big or too small for the
Public Relations angels who operate in our industry.
Ruth Hunsley
Julie Bellinger-Gibb
Emma Roberts
Samantha Grocutt - Managing Director, Essence PR
“What a rollercoaster we’ve all been on. The Essence team has continued to work through the crisis but in a new at-home way. It’s been a challenge, but
my team rocked! I’ve been in awe of the hair industry as a whole and how we’ve all come together, whether that’s from the non-stop free live education,
charity auctions and webinars, to even Friday night virtual drinks. Our industry bodies have been outstanding in how they’ve kept us all informed with
news too. It’s been tough but everyone has pulled together and I’m excited to see what we all learn from the crisis and surely come back stronger.
Welcome back everyone – here’s to 2020 part II.”
“
Louise Wood – Director, LWPR
Gratitude is my take-away from CoVid19. In our business at LWPR, my team has been
awesome, positive, working from home, but also show each other encouragement throughout.
I’m also very grateful to our incredible clients - every single one has stuck with us and we feel
highly valued, secure and privileged to be able to keep the circle of business support flowing.
Finally, I’m so thankful to the industry bodies, press, friends and colleagues, I think as a broader
team within this amazing sector we have found creative, uplifting and honest ways through this.
The quality of relationship always shines through and it has been the resounding message.
”
So, are we stronger? Maybe. More thoughtful? Definitely. Thankful? 100%.
Julie Bellinger-Gibb – Founder & Director,
Gorgeous PR
“Like most people, my immediate response to the COVID crisis was
blind panic. But one of the best outcomes in all of this has been the
opportunity to reset. The smart ones have analysed their businesses
and assessed their goals. But I encouraged all of my clients to spend
the time we had during lockdown to pause and take a breath too.
Not just that, but to truly consider in the rush to return to normal,
which parts of ‘normal’ were worth rushing back to. My hope is
that we’ll all emerge from this with a greater understanding of what
matters most in our lives AND our businesses. It’s certainly taught
us about our personal strengths and skill sets. And another thing’s
for sure – it’s absolutely proved the all-important part hairdressers
play in the world. Make the most of it – you will have never been in
so much demand!”
Laura Hinton – Founder, Little Light
“It has been such a challenging time but living
through this moment in history together has
definitely brought us closer & made us all more
appreciative of our communities & our industry as
a whole. The world has also woken up to the importance
of hair on mental health & the role it plays in
our wellbeing – long may it continue!”
Ruth Hunsley – Director, RedMane Media
“One Life, No Fear - it’s our family motto and has really come
into its own during lockdown. Life is for living and whatever
happens, always do it with positivity, love and a smile!”
Emma Roberts - Senior Account Executive, Catalyst PR
“Quick-thinking, a proactive approach and reactive ideas have never been so important as
they have been these past few months. We all have had to do a 360-degree turn on our current
strategies. That said, it has been amazing to see how everyone has stepped up their game
digitally. We all knew this area was growing, but this situation has given us all the push I think
we needed to really embrace and utilise the digital tools we all have at our fingertips. It’s also
been incredible seeing the industry come together, more than usual to launch new initiatives,
give back to the NHS and frontline workers and also as a collective push for answers from
the government during a very unsure phase for salons. The renewed and stronger love for
hairdressers has never been clearer than now, and we can all use this to our advantage!”
88 inspiration

THE WORLD’S
MOST
RENOWNED
AWARDS
IN THE
HAIRDRESSING
INDUSTRY
Association Internationale Presse
Professionnelle Coiffure
5, Rue Boudreau
75009 PARIS (France)
Don’t miss the opportunity... visit now
www.aipp.net
www.aippcoiffure.com

GHD
Hair: ghd Global Team
Photos: Philip Blythman
Make-up: Claudine Blythman

2
1
4
5
6 7
3
8
10
FESTIVAL FOLDS
is one of four fab
looks in the
Summer Punch
SS20 Collection by
ghd - and here are
the very simple
steps to help you
recreate it!
9
1. Prep using ghd root lift spray.
Divide the front hair line with a
low side parting, then section the
front from temple to temple, and
on the low side parting to 3 inches
back from the front hair line.
2. Starting at the nape, wrap a
vertical section of hair around
a ghd size 2 ceramic brush and
direct the air flow around the
brush, leaving the ends out.
3. Alternate the direction of
each section. Continue until all
the hair has been styled this
way, apart from the pinned-up
section at the front hair line.
4. In the section on the lower
side of the parting, dry all the
hair around the brush, away
from the face.
5. Pin into a barrel curl.
6. Repeat in the top section,
working away from the parting.
This will add volume in these
areas.
11
7. Soften the texture using a ghd
detangling comb so you still keep
some definition.
8. Release the barrel curls and
smooth back using a ghd oval
dressing brush.
9. Roll around your fingers and
pin to the head.
10. Repeat on the opposite side,
folding and pinning toward the
head.
11. Pinch and pull the section to
soften.
step by step
91

Advertorial
Forward
together
Wella Professionals continues to support
hairdressers as salons reopen, with
services created to make the transition
to normality as smooth as possible.
T
he team at Wella
Professionals has pulled
out all the stops to offer
free services to salons,
in a bid to help them get
back on their feet.
FREE VIDEO
CONSULTATIONS
Wella Professionals brand new
Advisory Video Consultation
appointments are the latest FREE
offering to hairdressers looking
for technical advice once salons
reopen. In addition to the regular
advisory service offering, you can
now book exclusive 20 minutes
consultations, via an Instagram
video call, with an experienced
technician to address your queries.
You can even invite your clients
to join! With all the anticipated
colour correction work we know
you are facing, this could be crucial
to providing your clients with the
quickest solutions. Appointments
run from Mon-Fri 8am-8pm
and can be booked here: https://
wellaeducationukcom/#events
92 online
As a brand, Wella Professionals has synonymous with providing
help and care for salon owners and industry professionals.
Now - through their education portal education.wella.com - they
are extending that support at a time when it’s most invaluable.
FREE SEMINARS AND
ONLINE COURSES
There’s been a whole catalogue of free
education on the Wella Education
site throughout lockdown, and with
new content added, there’s even more
to keep you busy until the return to
work. From appointment bookings,
to waiting lists, to digital education
and profit calculators, to a Hygiene
Safety Seminar, Wella Professionals
has an essential toolkit that helps
hairdressers to reopen. There are
also many free classes, including a
Glazing Masterclass using Illumina
Color with Wella’s Colour Trends
Expert, Zoe Irwin. Alternatively,
Wella’s Technical Director, Robert
Eaton (left) delivers both Blonde
Toning and Express Highlights
Masterclasses. In addition, there’s a
whole library of HairTribe Tutorials
that you might not have seen,
where Guest Artists demo step by
step tutorials that are guaranteed to
inspire. To find out more visit:
http://education.wella.com

To hero Wella Professionals’ Come
Back Colour Menu Services, the
UK’s top professional colour brand
presents one simple technique to
service 3 different types of client
needs, created in association with
James Earnshaw, Wella Professionals
Craft Expert.
COMEBACK COLOUR
MENU & PROFIT
CALCULATOR
The Glow Up Collection is part
of the new comeback colour
menu of express colour services
developed by Wella Professionals
to give salons a quick solution for
clients looking to refresh their
colour after lockdown. This new
comeback menu comes with
a profit calculator to help you
maximise profitability over those
first crucial weeks and months
after reopening doors. Some
important considerations:
• Charge correctly for longer services
Clients are likely to have longer
regrowth when they return to
the salon, so price accordingly to
reflect the longer application time
and product consumption.
• Offer Colour Correction Services
Some clients will have coloured
their hair at home, which may
require correction services when
they return to the salon. Ensure
this service is included in your
colour menu.
• Maximise Time and Profit
The number of clients you can
service at any one time may be
limited due to social distancing.
Prioritise offering the most
profitable services to maximise
time available.
“The Glow Up is a simple & easy face framing technique that can be adapted to any hair length
& texture, the technique works on any depth of hair and is very much hair that clients are
wanting right now,” explains James. “Choose from one of 3 services: Express, Instant and Luxe
Glow Up (see 'before' and 'after' images + demo below) using a range of Wella Professionals
colour products, such as Blondorplex, to make your salon life quicker and easier, enabling you to
cater your clients time, frame, and budget.” James Earnshaw, Wella Professionals Craft Expert
THE FORMULAS FOR EACH LOOK
AFTER
The Express Glow Up
Blondor Mèches Cream + Welloxon Perfect 1.9% Illumina Color
20ml 10/93 5ml 9/59 + 50ml Welloxon Perfect Pastel 1.9%
AFTER
BEFORE
BEFORE
The Instant Glow Up
Magma 30ml /39+ + 3ml /75 + 49.5ml Welloxon Perfect 9%
Follow us on Instagram @WellaHairUKI
Discover products at wellastore.com
and learn more at education.wella.com
AFTER
BEFORE
The Luxe Glow Up 20G Blondorplex (New)
+ 30ml Welloxon Perfect 6% Toned with Color Touch 15ml 9/97 + 15ml 7/75
+ 60ml Color Touch Emulsion 1.9%

REDEFINE COLOUR
EXPECTATIONS
Boost colour performance and outcomes with
transformative processing technology.
Roller Ball F halves processing time,
intensifies results and increases the
value of your colour business.
www.takarahairdressing.co.uk

Advertorial
Maximise
Colour
Roller Ball F has revolutionised colour
technology globally since its
introduction over 30 years ago to
become an equipment sensation.
Since it was first presented to the hairdressing world Roller Ball F
has evolved and endured as a concept, inspiring salons to boost
their colour reputation and business income. With the current
surge in demand for colour services, its value in maximising
business income is appreciated more than ever.
Trevor Sorbie, Bristol © Andy Tyler
Photography
Daniel Galvin, Selfridges
s you welcome clients back
into the salon, managing
the surge in demand for
colour services, especially
with new social
distancing measures,
will be a challenge.
But with the need to maximise
business incomes and invigorate
your financial recovery also
top of the agenda, one piece of
technology not only helps manage
peaks in demand by accelerating
colour services, it enhances
the customer experience and
improves colour intensity,
durability and shine. Championed
by icons of hairdressing and
colour, such as Daniel Galvin
and Trevor Sorbie, its distinctive
rotating infrared ring literally
halves processing time. It is also
scientifically proven to intensify
colour penetration by locking
colour deep into the hair shaft for
a more vibrant, glossy result that’s
longer-lasting. “Our free-standing
unit is mobile, so it’s convenient
to use around the salon, whilst
the wall-mounted version is used
at the styling station and neatly
stows away after use,” says Takara
Belmont’s National Sales Manger
Katie Wrighton. “Roller Ball F can
be quickly introduced into the
salon and it enables colour clients
to be serviced more quickly.
This will increase the number of
appointments that can be added
to their schedule. Plus, at a time
when financial recovery is
paramount, this will generate
colour incomes faster. As clients
have had a long wait to return
to the salon, there’ll be many
more happy customers too!”
As the pinnacle of colour innovation,
Roller Ball F presented a world-first
in hairdressing technology. It has
evolved and endured as a concept
ever since, inspiring salons to
boost their colour reputation and
business income. Why not equip
your salon for the colour surge
with Roller Ball F?
Discover Roller Ball F at
https://www.takarahairdressing.co.uk
Call 020 7515 0333 or email
hairdressing@takara.co.uk for
information
Larry King, London
design
95

Advertorial
Prep, sculpt,
finish!
Fudge Professional is perfect
not only for stylists, but also
for clients who want to
experiment with their style
at home, on the move, or
wherever they feel like it.
Fudge Professional has
completely re-launched
its styling range. Grouped
into 3 categories – Prep,
Sculpt and Finish – the
range also includes 4
totally new additions.
BLOW DRY AQUA PRIMER
The essential first step
for the ultimate, longlasting
blow dry. With heat
protection up to 230°C, blow
dry in for loosely defined
texture and hold with natural
body and volume and a nonsticky,
weightless feel.
F
irst launched in 1991,
Fudge has been rewriting
the rule book
on styling ever since.
The brand’s mission
is still to offer a
comprehensive range
of unique and on-trend products
which support the needs of the
salon professional and their clients.
PRACTICAL, RECYCLABLE
PACKAGING
Fudge Professional believes in
using recycled materials wherever
possible; in fact a massive 76%
CURL REVOLUTION MIST
Weightless curl enhancement
to revolutionise the look
and feel of curls, with no
stickiness, no heaviness and
no crispy crunch.
of plastic in the new styling range
contains recycled plastic*.
The brand's now iconic ‘toothpaste’
tubes and all its aerosol packaging
is fully recyclable. The new, simpleto-handle
flip-top styling pots
pack the same amount of product
as before, but are made from 30%
less plastic.
#PlanetF @fudgehair
*Post-Consumer Resin or Post-Industrial Resin
For more information please visit
www.fudgeprofessional.com
AQUA SHINE SERUM
The ultimate weightless, smoothing,
glossing finish to every style.
Weather-Shield technology delivers
all day humidity resistance and
frizz control whilst Shine-Lock TM
creates your best ever smoothness
and long-lasting shine.
MATTE HED
MOULDABLE
Flexible, medium hold
and long-lasting matte
finish in a lightweight
formula, ideal for
finer hair types. A
unique clay-cream
texture smooths easily
through hair and won’t
weigh it down.
96 products

Estetica n. 2/2020
ad index
ADVERTISING
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AIPP 89
www.aipp.net
BEAUTYASIA SINGAPORE 32
www.beautyasia.com.sg
FANOLA 22-23
http://www.fanola.it/en
FUDGE PROFESSIONAL 96
www.fudgeprofessional.com
GREAT LENGTHS 2-3
www.greatlengthshair.co.uk
HAIR & BEAUTY CHARITY
OBC
www.hairandbeautycharity.org
INTERNATIONAL HAIRDRESSING AWARDS 7
www.ihawards.com
TAKARA BELMONT 94-95
www.takara-belmont.eu
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