Estetica Magazine UK (2_2020)

Hairdos For Heroes encourages
salons across the UK to dedicate
their time to providing front line
staff with a free cut and blow-dry.
Salons can register their interest
in participating by contacting
Great Lengths directly on
marketing@greatlengthshair.co.uk
HOW TO TAKE PART
The campaign will take place nationally on Sunday 6th and Monday the 7th September, and salons
can decide which day they participate or can opt to participate across both days. Salons can register
their interest in participating by contacting Great Lengths on marketing@greatlengthshair.co.uk
Each participating salon will be listed on the dedicated Hairdos for Heroes web page on the Great
Lengths website: www.greatlengths.com
Joscelin McCourt - CEO for Great Lengths UK & Ireland comments: “We are really excited to be
launching the Hairdos for Heroes campaign, we are putting all our current efforts into gaining more
participating salons so we can really give back on a large scale to everyone that’s worked so hard
keeping us all safe over the last few months. The hairdressing industry has been hit hard with salon
closures and pauses in production and sales, but most of us can’t even begin to imagine the hardship
our frontline staff have had to endure. During these days in September, the Hair for Heroes initiative
will be a time to pause once more, reflect and celebrate all the people that continued to work and got
us through this, stronger than ever! Please do give up one day of your time to say a big thank you!”
initiative
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