Estetica Magazine UK (2_2020)

FUDGE PROFESSIONAL
Clean Blonde Shampoo and Conditioner have been created to erase
damage and unwanted brassy yellow tones in just one wash. The duo
contains max-strength violet micro-pigments that instantly knock out
brassy tones, whilst Fudge Professional’s unique Opti-PLEX technology
penetrates deep into the hair’s core to reconstruct bonds after chemical,
styling and environmental damage, as well as weightlessly smoothing the
cuticle. “During the summer months, lots of conditioning and treatments
are always advisable to keep the hair in good condition,” explains
Tracy Hayes, Fudge Professional Ambassador. “For your blonde clients
recommend toning shampoos to help prevent their hair going brassy from
the sun, the Fudge Professional Clean Blonde Damage Rewind range will
help keep their colour looking fresh and is the ideal duo to recommend.”
TONI&GUY
Fudge Professional
LABEL.M
label.m Cool Blonde Shampoo and Conditioner is a colourtoning,
duo-led regime that defines a healthier way to eliminate
brassy/yellow undertones on: blonde, silver and grey hair with the
exclusive infusion known as Violet Botanical Complex. Delivering
tonal-corrective care with equal measures of nutritional benefits,
this is all about the combined ‘Power-of-Three’, purple super-food
ingredients: Blueberries, purple Potato and purple Carrots.
These natural wonders work together by depositing violetintensifying
pigments to support overall fibre strength and collagen
for optimised resistance. “Roots and yellow ends are a definite
no go, but roots can look ultra-cool if you can just cool down
those ends,” says Siobhan Golden, International Artistic Director,
TONI&GUY/label.m. “The label.m Cool Blonde Shampoo is the
ultimate product to do just that, as it’s formulated with purple
pigments – derived from specific purple superfoods to help
neutralise unwanted yellow tones and has the added benefit in
that it’s sulphate-free. This product is amazing for creating
brilliance in blonde hair with beautiful condition to match.”
WELLA PROFESSIONALS
System Professional Solar is designed to protect the hair from damage
through exposure to the sun, the System Professional Solar is the perfect
companion for your client’s summer haircare wardrobe. Hair is protected
with the System Professional HelioGuard Complex, less UV rays fade
colour and in-salon colour is retained for longer. The range is made up
of: a versatile Hair & Body Shampoo, Hydro-Repair Conditioner, Sun Oil
Keratin UV Protection and the Solar Cream Nourishing Sun Protection.
GOLDWELL
The Kerasilk Color collection by Goldwell helps fight the fade and
preserve maximum colour vibrancy whilst under the sun, and nourish
post-hours spent in the sea. Goldwell UK Guest Artist, Lisa Whiteman,
has a great in-salon summer tip for clients planning a holiday in the sun:
“In salon, we always use a porosity spray and post colour treatment to seal
the colour, and this ritual is even more important during the months that
the sun is at its strongest. Never have a colour makeover just before your
holiday, the cuticles will need time to recover and seal before exposure
- newly coloured hair is a target because it is still recovering from a
chemical process. Ensure you have a couple of weeks grace period, and
pre-treat the hair three weeks before you go in the sun, use a UV spray
whilst away and use regular colour treatments on your return which will
help to repair any damage that the sun has caused.”
Fudge Professional
Goldwell
label.m
Wella Professionals
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