Estetica Magazine UK (2_2020)

To hero Wella Professionals’ Come
Back Colour Menu Services, the
UK’s top professional colour brand
presents one simple technique to
service 3 different types of client
needs, created in association with
James Earnshaw, Wella Professionals
Craft Expert.
COMEBACK COLOUR
MENU & PROFIT
CALCULATOR
The Glow Up Collection is part
of the new comeback colour
menu of express colour services
developed by Wella Professionals
to give salons a quick solution for
clients looking to refresh their
colour after lockdown. This new
comeback menu comes with
a profit calculator to help you
maximise profitability over those
first crucial weeks and months
after reopening doors. Some
important considerations:
• Charge correctly for longer services
Clients are likely to have longer
regrowth when they return to
the salon, so price accordingly to
reflect the longer application time
and product consumption.
• Offer Colour Correction Services
Some clients will have coloured
their hair at home, which may
require correction services when
they return to the salon. Ensure
this service is included in your
colour menu.
• Maximise Time and Profit
The number of clients you can
service at any one time may be
limited due to social distancing.
Prioritise offering the most
profitable services to maximise
time available.
“The Glow Up is a simple & easy face framing technique that can be adapted to any hair length
& texture, the technique works on any depth of hair and is very much hair that clients are
wanting right now,” explains James. “Choose from one of 3 services: Express, Instant and Luxe
Glow Up (see 'before' and 'after' images + demo below) using a range of Wella Professionals
colour products, such as Blondorplex, to make your salon life quicker and easier, enabling you to
cater your clients time, frame, and budget.” James Earnshaw, Wella Professionals Craft Expert
THE FORMULAS FOR EACH LOOK
AFTER
The Express Glow Up
Blondor Mèches Cream + Welloxon Perfect 1.9% Illumina Color
20ml 10/93 5ml 9/59 + 50ml Welloxon Perfect Pastel 1.9%
AFTER
BEFORE
BEFORE
The Instant Glow Up
Magma 30ml /39+ + 3ml /75 + 49.5ml Welloxon Perfect 9%
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Discover products at wellastore.com
and learn more at education.wella.com
AFTER
BEFORE
The Luxe Glow Up 20G Blondorplex (New)
+ 30ml Welloxon Perfect 6% Toned with Color Touch 15ml 9/97 + 15ml 7/75
+ 60ml Color Touch Emulsion 1.9%