Whether it’s a major task like putting togethera collection to enter the British or InternationalHairdressing Awards, or just getting some localcoverage for a charity event that your salon hasorganised, no task is too big or too small for thePublic Relations angels who operate in our industry.Ruth HunsleyJulie Bellinger-GibbEmma RobertsSamantha Grocutt - Managing Director, Essence PR“What a rollercoaster we’ve all been on. The Essence team has continued to work through the crisis but in a new at-home way. It’s been a challenge, butmy team rocked! I’ve been in awe of the hair industry as a whole and how we’ve all come together, whether that’s from the non-stop free live education,charity auctions and webinars, to even Friday night virtual drinks. Our industry bodies have been outstanding in how they’ve kept us all informed withnews too. It’s been tough but everyone has pulled together and I’m excited to see what we all learn from the crisis and surely come back stronger.Welcome back everyone – here’s to 2020 part II.”“Louise Wood – Director, LWPRGratitude is my take-away from CoVid19. In our business at LWPR, my team has beenawesome, positive, working from home, but also show each other encouragement throughout.I’m also very grateful to our incredible clients - every single one has stuck with us and we feelhighly valued, secure and privileged to be able to keep the circle of business support flowing.Finally, I’m so thankful to the industry bodies, press, friends and colleagues, I think as a broaderteam within this amazing sector we have found creative, uplifting and honest ways through this.The quality of relationship always shines through and it has been the resounding message.”So, are we stronger? Maybe. More thoughtful? Definitely. Thankful? 100%.Julie Bellinger-Gibb – Founder & Director,Gorgeous PR“Like most people, my immediate response to the COVID crisis wasblind panic. But one of the best outcomes in all of this has been theopportunity to reset. The smart ones have analysed their businessesand assessed their goals. But I encouraged all of my clients to spendthe time we had during lockdown to pause and take a breath too.Not just that, but to truly consider in the rush to return to normal,which parts of ‘normal’ were worth rushing back to. My hope isthat we’ll all emerge from this with a greater understanding of whatmatters most in our lives AND our businesses. It’s certainly taughtus about our personal strengths and skill sets. And another thing’sfor sure – it’s absolutely proved the all-important part hairdressersplay in the world. Make the most of it – you will have never been inso much demand!”Laura Hinton – Founder, Little Light“It has been such a challenging time but livingthrough this moment in history together hasdefinitely brought us closer & made us all moreappreciative of our communities & our industry asa whole. The world has also woken up to the importanceof hair on mental health & the role it plays inour wellbeing – long may it continue!”Ruth Hunsley – Director, RedMane Media“One Life, No Fear - it’s our family motto and has really comeinto its own during lockdown. Life is for living and whateverhappens, always do it with positivity, love and a smile!”Emma Roberts - Senior Account Executive, Catalyst PR“Quick-thinking, a proactive approach and reactive ideas have never been so important asthey have been these past few months. We all have had to do a 360-degree turn on our currentstrategies. That said, it has been amazing to see how everyone has stepped up their gamedigitally. We all knew this area was growing, but this situation has given us all the push I thinkwe needed to really embrace and utilise the digital tools we all have at our fingertips. It’s alsobeen incredible seeing the industry come together, more than usual to launch new initiatives,give back to the NHS and frontline workers and also as a collective push for answers fromthe government during a very unsure phase for salons. The renewed and stronger love forhairdressers has never been clearer than now, and we can all use this to our advantage!”88 inspiration
THE WORLD’SMOSTRENOWNEDAWARDSIN THEHAIRDRESSINGINDUSTRYAssociation Internationale PresseProfessionnelle Coiffure5, Rue Boudreau75009 PARIS (France)Don’t miss the opportunity... visit nowwww.aipp.netwww.aippcoiffure.com
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Estetica n. 2/2020contentsPUBLISHER
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In just five weeks, weproduced over
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Time to saythanks!Earlier this Summ
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