Estetica Magazine UK (2_2020)

Online
and inspired
Throughout the lockdown period, the Fellowship for
British Hairdressing kept its members educated and
inspired with weekly livestreams under the banner of the
organisation’s education platform, #THEKNOWLEDGE.
Prior to the Coronavirus crisis, #THEKNOWLEDGE library of online education was accessible to
Fellowship members only. The catalogue of videos includes tutorials, live show recordings and interviews
with a host of the industry’s leading names – from emerging talent to established artists. At the start of
lockdown, the decision was quickly made to make the entire back catalogue of #THEKNOWLEDGE
videos accessible to all. New videos are added weekly in addition to the existing back catalogue.
Fellowship President, Ken Picton, says: ““Although it’s normally a member benefit, we decided it would be
the right thing to do to make #THEKNOWLEDGE accessible to everyone over lockdown. Inspiration,
education and community are at the heart of what we do at the Fellowship, and it was important for us to
do everything we could to maintain productivity and creativity during this difficult time.”
On top of this, the Fellowship launched weekly livestreams on social media to keep the industry
engaged. This took the form of weekly interviews each Monday and pre-recorded broadcasts each