Blue Chip Journal, Issue 77

TECHNOLOGY
Weathering the storm
of Covid-19
Benefitting from the shock
The impact of Covid-19 has been felt by every client and
financial planner. Fortunately, for the planners that
embrace change and technology, this impact has turned
out to be surprisingly positive. The concept of Antifragile
comes to mind which was first coined by Nassim Taleb in 2012
as “something that benefits from shock”. I believe that this shock
has helped many businesses to become more resilient through
embracing technology and a new way of delivering advice.
No longer are our clients limited to
working with a financial planner that is
situated in the same town or physically
close to them
No longer do we need to build a team
that sits in the same building to work
together. A distributed and diverse team
that communicates virtually can move
to a better client experience at reduced
Availability has become
key to ensure that
we are holding the
hands of our clients
during difficult times.
costs for the employer. You can now sit anywhere in the world
and service a client on the other side of the globe.
We’ve seen this play out in developed markets over the last
decade but now our clients have the tools necessary to accept
the delivery of digital advice. Just like software developers lead
with a mobile-first approach, so too can we lead with a digitalfirst
delivery of advice. Keeping the face-to-face interactions to
building the relationship and screen-to-screen interactions to
delivering and implementing advice.
As our clients have more autonomy
over their time through working from
home, this also creates a space to
engage with their financial planners.
Availability has become key to ensure
that we are holding the hands of our
clients during difficult times – be it
difficult times weathering the markets
or difficult times in their personal lives.
42 www.bluechipdigital.co.za