The Reef-World Foundation Annual Report 2019-2020

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MAKING SUSTAINABLE DIVING THE SOCIAL NORM Reef-World’s very ethos – and the purpose of the Green Fins initiative – is to encourage, educate, inspire and empower people to reduce the pressures on coral reefs through robust, evidence-based approaches. For maximum conservation impact, we communicate the benefits of sustainability with the whole scuba diving industry (tourists, tour operators, governments, equipment manufacturers etc) as well as involving and informing local communities. Diving and snorkelling centres are uniquely positioned to make positive, lasting changes within their own communities and among customers. By educating and empowering them to use sustainable practices, we can nurture responsible on-reef tourism, listen and learn from local communities andnle and protect marine ecosystems for future generations. sound science and over 20 years’ experience in the field, our work through Green Fins delivers practical solutions for marine conservation around the world. We are dedicated to supporting, inspiring and empowering governments, businesses, communities and individuals around the world to protect their precious underwater ecosystems. Through Green Fins, around 600 marine tourism businesses have committed, complied with and shown demonstrable improvement in 15 key areas related to negative environmental impact. The initiative is currently active in 11 countries, which are home to some of the world’s most biologically important coral reef sites: Antigua and Barbuda, Dominican Republic, Egypt, Indonesia, Malaysia, the Maldives, Palau, the Philippines, Singapore, Thailand and Vietnam. The lives of coastal communities are closely tied with the sustainability of marine ecosystems. Local communities with access to environmental information and tools – such as the Green Fins Dive Guide e-Course and scholarship fund – are not only better equipped to protect their reefs but can also develop or supplement their livelihoods. Our work is inspiring, educating and empowering these people who live with and rely on coral reefs to take a stand in the front lines of ocean conservation. In doing so, we are making a tangible difference to the protection of these delicate ecosystems. Based on Together, we can make sustainable diving the social norm globally. 14
“IT IS SO IMPORTANT THAT WE PROTECT AND PRESERVE THE RED SEA’S EXQUISITE MARINE LIFE FOR FUTURE GENERATIONS. AS SUCH, WE ARE EXCITED TO PROMOTE ENVIRONMENTAL BEST PRACTICE TO OUR MEMBERS AND HELP THEM REDUCE NEGATIVE IMPACTS ON LIFE UNDER THE SEA, THROUGH THE IMPLEMENTATION OF THE GREEN FINS INITIATIVE.” Hesham Gabr, Chair of the Chamber of Diving & Watersports The Reef-World Foundation 2020 Annual Report 15
Page 1: ANNUAL REPORT 1 JUNE 2019 - 31 MAY
Page 4 and 5: FROM OUR FO When UNEP asked me to c
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Page 8 and 9: REEF-WORLD’S CORE VALUES These va
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Page 12 and 13: WHAT IS GREEN FINS? Reef-World deve
Page 16 and 17: DELIVERING ON SUS Green Fins curren
Page 18 and 19: Green Fins also directly delivers t
Page 20 and 21: YEAR IN NUMBERS 11 countries 31 div
Page 22 and 23: EXPANDING THE NETWORK Dominican Rep
Page 24 and 25: THAILAND MALAYSIA VIETNAM THE PHILI
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Page 28 and 29: NEW MATERIALS Reef-World is continu
Page 30 and 31: WEBSITE AND SOCIAL MEDIA HIGHLIGHTS
Page 32 and 33: FOLLOWER DEMOGRAPHICS Top 10 countr
Page 34 and 35: Followers 7000 5000 REEF-WORLD’S
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Page 38 and 39: Promoting an environmental focus du
Page 40 and 41: Green Fins launches in Egypt 2020 a
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Page 44 and 45: “I can’t thank you enough for h
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Page 48 and 49: This year, our partnerships have re
Page 50 and 51: ZuBlu, a dive holiday booking platf
Page 52 and 53: © Coral Reef Image Bank | Renata R
Page 54 and 55: “I want to express my gratitude f
Page 56 and 57: © Coral Reef Image Bank | Hannes K
Page 58 and 59: FINANCES The UN Environment Program
Page 60 and 61: LOOKING AHEAD 2020 has been an incr
Page 62 and 63: REMEMBERING ANDY LEEMAN Andrea Leem

The Reef-World Foundation Annual Report 2019-2020

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