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The Reef-World Foundation Annual Report 2019-2020

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“AT SEVENSEAS MEDIA WE VALUE THE GOOD WORK OF ALL PARTNERS IN CONSERVATION AND ARE SO THANKFUL FOR THE<br />

CLOSE RELATIONSHIP WE HAVE DEVELOPED WITH REEF-WORLD OVER THE YEARS. ALL THEIR CONTENT – FROM WRITING TO<br />

INFOGRAPHICS TO VIDEO – HAS PROVEN TO BE WONDERFULLY RECEIVED BY OUR GLOBAL AUDIENCE. THE ATTENTION TO<br />

DETAIL AND CARE TOWARDS INTERNATIONAL READERSHIP DOES NOT GO UNNOTICED AND IT IS A PLEASURE WHENEVER WE<br />

CAN PROMOTE THEIR WORK. GREEN FINS UNDOUBTEDLY HAS HAD A LASTING EFFECT ON SPREADING AWARENESS OF THE<br />

IMPORTANCE OF SUSTAINABLE DIVING AND ITS EFFECT ON MARINE CONSERVATION.”<br />

Giacomo Abrusci, Executive Director & Editor-in-Chief, SEVENSEAS Media<br />

20,878<br />

Facebook fans<br />

1,118<br />

Twitter followers<br />

311 Posts<br />

614 Tweets<br />

218<br />

2,534 13.2k<br />

Instagram followers<br />

Posts and Stories<br />

Facebook video<br />

views<br />

4.5k<br />

YouTube video<br />

views<br />

2,046,681 Impressions<br />

176,972<br />

(1.4k average daily impressions)<br />

125,286 Engagements 2,892 Engagements 8,332<br />

(63.5k reactions, 5.7k shares &<br />

1.7k comments)<br />

188,753 Impressions<br />

(682k likes, 412 retweets, 1,781<br />

clicks & 17 replies)<br />

Impressions<br />

(484 average daily impressions)<br />

Engagements<br />

(7.8k likes, 322 comments, 194<br />

saves & 19 replies)<br />

25,214<br />

Website users<br />

34,967<br />

Sessions<br />

Engagement rate<br />

Engagement rate<br />

6.1% per impression 1.5% per impression 4.7%<br />

Engagement rate<br />

per impression<br />

7,450+<br />

downloads of the<br />

Green Fins tools and<br />

resources<br />

<strong>The</strong> <strong>Reef</strong>-<strong>World</strong> <strong>Foundation</strong> <strong>2020</strong> <strong>Annual</strong> <strong>Report</strong><br />

31

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