CommuniqueUSA_Cobb_RFP_3.10.20-FINAL

Illuminating
the Power of
Ambition
Communiqué USA, Inc.
Response to The Cobb Chamber of
Commerce
2020 Website Redesign Project
Request for Proposal
Tuesday, March 10, 2020
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Communiqué USA, Inc.
© Vizualus. All Rights Reserved.

Welcome
Hello and thank you for providing us an opportunity to share more about our firm Communiqué USA, Inc.
As an 18-year old marketing communications firm, we specialize in helping creative marketing departments
find the right people to manage their marketing projects on time and on budget. More importantly, we
illuminate the power of ambition by matching our brightest and most ambitious marketing talent with our clients’
marketing teams.
As marketers ourselves, we not only understand how help our client’s find the right people to get the job done,
but we also have a knack for rolling up our sleeves and getting into the trenches of each client engagement to
ensure projects are managed smoothly and seamlessly from start-to-finish.
We are classically trained marketers with a forwarding thinking focus on digital marketing. More importantly, as
our name suggests our sweet spot is breathing creative life into marketing ideas and backing them with sound
communications strategy and tactics to ensure each message resonates with the intended audience sparking
increased engagement, higher visibility and the strongest return on our client’s marketing investment.
It is with this spirit that we are both excited and honored to share more about our company, our team, our
talent and our capabilities in response to The Cobb Chamber of Commerce’s 2020 Website Redesign Project.
Who We Are
At Communiqué USA, we are more than a marketing firm. We provide lifeline project support to overburdened
marketing and corporate communications departments throughout Atlanta, Georgia, and around the country.
We’re the pinch hitters—the savers of the day—the ones you call when you need to breathe new life into a
creative project or when a deadline is rapidly approaching and there aren’t enough hours or resources to meet
it on time.
About Our Firm
Communiqué USA, Inc. was started in October of 2002 as a marketing communications firm dedicated to
helping growing businesses create and develop strategic marketing and communications materials.
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Communiqué USA, Inc.

Through the years we have had the pleasure of working with a variety of companies from Fortune 500
brands to ambitious start-ups.
With a laser focus on serving understaffed and overworked marketing and corporate communications
departments, we develop strategic content, communications plans and marketing programs for our clients.
Our Clients
Our 2020 Client Roster includes the following clients:
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Chick-fil-A, Inc. (17 years)
Georgia Power (8 years)
Communicorp (a wholly-owned subsidiary of Aflac - 7 years)
Focus Brands (1 year)
Cox Enterprises (1 year)
The Atlanta Community Foodbank (our newest client)
We’ve got room for one more and we’d love to add you to our list.
About Our Team
Our entire team has extensive agency account management and corporate marketing experience managing
the creation and implementation of a variety of multi-faceted marketing and communications based programs
for both internal communications and external customer-facing engagements, including: traditional marketing
campaigns, social media campaigns, web content creation, web development and more.
Our employees are bright, talented, thoughtful and considerate of each client’s personal and professional
needs and goals. What’s more, we pride ourselves on making each client engagement personal and fun.
Our vision as a company is to heal the world by helping create more joy at work for our clients, our partners
and ourselves. After all, if you’re going to spend 40 hours a week of your life working, we believe it should
produce joy and happiness in your life and the lives of the people you serve.
Communiqué USA, Inc.

Meet Your Team
As a marketing communications firm, we believe in doing what we do best which is providing strategic focus to
each project first and once agreed upon, aligning our creative resources with each project to ensure the right
resources are brought to the forefront to ensure success. We pride ourselves in providing marketing support
that is on strategy, on brand, on time and on budget.
For this project, we will partner with a trusted-digital marketing agency to create a full-service account and
creative team to support the Cobb Chamber of Commerce’s website redesign project.
Your dedicated Communiqué USA team, will consist of four individuals. Each will bring their unique talent,
breadth of experience and innate create abilities to your project to create a circle of comprehensive support
that is thoughtful, strategic and supportive of your overall goals and objectives.
Your Dedicated Communiqué USA, Inc. Team
Stephanie Thompson, VP of Client Services, Communiqué
USA
Stephanie is an experienced Marketing and Client Services
Executive with a demonstrated history of working in the
marketing and advertising industry. She is skilled in Client
Services Management, Marketing Staffing, Advertising,
Integrated Marketing, Event Management, Talent Management,
Marketing Project Management and Non-profit Development.
With a strong professional background and a MBA focused in
Marketing from Wake Forest University - Babcock Graduate
School of Management, B. A. in Economics from the University
of North Carolina-Charlotte, her superpower is bringing clarity to
your project by overseeing the team, working with you to
continually make sure we are exceeding your expectations and
bringing her calming and reassuring spirit to every interaction
with our team.
Communiqué USA, Inc.

Kellie Ladipo, Digital Project Manager, Communiqué USA
Kellie loves “Aha!” moments—especially the ones that come
from thoughtfully paying attention to customer and industry data.
This is her approach to discovering key insights that drive
business growth, increase customer satisfaction, and overall,
create a winning marketing strategy.
Her specialties include: Ideation, Needs Analysis, Project
Management, Content Production Marketing Automation,
Customer Segmentation, Website Design, Email Marketing, A/B
Testing, Social Media Planning, SEO & SEM Messaging &
Branding, Marketing Analytics. Vendor Management
Kellie embraces change and in this digital world that means
quickly mastering new technologies. She is proficient in the
following
programs: Marketo, MailChimp, Drupal, WordPress, Google Analytics, Acquia, Salesforce, Acrobat Pro,
Illustrator, InDesign, Photoshop, Buffer, Hootsuite, CSS, HTML, JavaScript, VBA, Microsoft Office Suite, and
various digital audio/video tools
We call Kellie our “Jill of all Trades”. She’s fun. She’s lovable. And she’s flexible. You’ll never have a bad day
with Kellie on your project and on your team..
Derek Pietras, Communique USA, Inc. – Technical Writer and
Aspiring Screenwriter
Derek is a creative technical writer who recently joined our team. We
are super thrilled he will be joining our virtual project team as he brings
both a balanced approach to writing, having experience in writing
difficult content that is hard to convey, as well as a unique ability to
translate hard to express thoughts and ideas simply and concisely.
We call him the Mind Reader because he’s great at helping you get to
the heart of what it is you need to say. Having worked for likes of The
Walt Disney Studios, Swim Outlet, The Escher Group and Warner Bros
Studios, he brings a strong suite of experience to the project team with
an eagle eye for detail and just plain old good writing.
His laid-back style and agreeable nature make him an easy person to
work with and a trusted team member and team member.
Communiqué USA, Inc.

Joseph Stevens, Jr., Graphic Designer & Web Developer,
Fresh Press Marketing
As a trusted Communiqué USA partner, Joseph is a Master
Director of Web Development with a demonstrated history of
working in the marketing and advertising industry. Skilled in
Search Engine Optimization (SEO), Icon Design, Logo Design,
Typography, and Book Design he’s our go to whenever we need
to bring visual identity into our creative ideas and projects.
As a creative web developer and talented artist, he has
successfully worked with us on multiple projects requiring a
strong understanding of back end web technologies and
software. He is proficient in building the best website and is
nimble and a quick-study when it comes to learning new
technologies.
Best of all, he combines his expertise in web development with his artistic eye to build websites that not only
tell impactful stories, but that equally leverage the power of beautiful and engaging imagery and design.
A graduate of Middle Tennessee State University and The Art Institute of Pittsburgh, Joseph is personable,
engaging, and super easy to work with taking constructive feedback with ease and challenging us to think
creatively and progressively about our approach to each digital project with which we engage him.
Our Website Design/ Redesign Process
Not only are we pros at tackling complex projects with lots of moving parts, but we firmly believe that a solid
project plan is the secret to project success. Therefore, we will spend a lot of quality time with you up front
getting to know you and your team.
In the first few days of our engagement we will schedule a Project Kick Off Meeting with you wherein we will
meet with your team in person to understand what success looks like, how it will be measured, identify key
stakeholders who need to provide input and discuss your biggest points of pain.
After listening carefully, we will collaborate with you to create a project plan, creative brief, and a timeline that
clearly outlines the project’s key deliverables, due dates and milestones on which we can all agree.
From there we will roll up our sleeves and get to work. Below is a diagram of the general approach with which
we will approach your website and re-design process. Of course, as we get to know you more and understand
more about this project we will refine this approach but we hope the below graphic gives you an idea of the
level of detail we pay to each step in the process.
In the end, you can trust us to dot our “i’s” and cross our “t’s”.
Communiqué USA, Inc.

DesignMethodology & Process
Phase 1 Phase 2
Weeks 1 - 6 / Analysis + Strategy Work Up Weeks 7 - 8 / Concepting
Project Kick Off + Discovery
W1 ● Create Site Infrastructure Map
Meeting
07
Current Website Audit + Project
W2 ● Design + Approve Concepts
Brief & Timeline Development
08
W3 - 4
Focus Group Coordinator w/ Key
Team Members & Stakeholders
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Begin Page Template Design + Start
First Round of Copy
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W5
Competitive Analysis
W6
Strategy Approach +
Recommendations Presented to
Client
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Includes messaging approach + Recommended SEO/web traffic goals
A History of
Managing
Growth
Phase 3 Phase 4
Weeks 10 - 16 / Develoment Weeks 17 - 20 / Optimization & Launch
W10 - 11 Begin Atlas CMS Design
● On-Site SEO
Route Content for Revisions +
W12 ● Off-Site SEO
Begin Site Page Migration
W17
W18
W16
Finalize & Approve New Website
Soft Launch
W19
● Hard Launch W20
Phase 5
Lesson Learned Debrief (to capture learnings &next steps for client)
1 month after site launch
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| Communiqué USA, USA Inc.

Budget Proposal
Overview
Client is seeking a solution for redesigning Cobb Chamber website to support new brand redesign launched in
December 2019, reduce clutter/density, improve visitor navigation and use design/aesthetic to better highlight
SelectCobb and similar respective programs that are revenue generating and should be prioritized for unique
visitors.
Once redesign has been completed, client would like their internal marketing team trained to fully maintain and
update site within Atlas CMS (ASP.Net). CC staff should also be trained on best practices for adding
content/pages to site to leverage depth of content for SEO and revenue generating campaigns in future.
Scope of Work
Communique USA, Inc. will collaborate with Joseph Stevens of FreshPress Marketing to meet the objectives in
4 phases through early fall for projected launch:
Phase 1: Analysis & Strategy Work Up
1. Conduct an onsite one-day deep dive Project Kick and Discovery Session Meeting with client team to
understand project background, current points of pain, establish roles and responsibilities, confirm
deliverables, and discuss success metrics and criteria.
2. Complete and Audit of current website to establish baseline metrics for current website and to aide in
creating realistic measures of success for the project. An example of a completed website assessment
can be found here:
https://www.local-marketing-reports.com/location-dashboard/d3c54bc3306409abdb7c7f669b7cf196fc4
53bee/view
3. Conduct Key Stakeholder Focus Groups/Surveys with current members to assess current
limitations/areas of improvement for those regularly using the existing site.
4. Competitor Analysis using 3-5 top ranked/most effective Chamber websites nationally to influence new
direction on aesthetic/navigation for user experience. Examples of top ranked competitors are Tulsa
Regional Chamber (good use of color for navigation/program priority), Nashville Chamber (great use of
menu/sub menu for navigation) week.
5. Strategy Approach & Recommendations Presented to Client for Approval
Timeline: 6 Weeks
Communiqué USA, Inc.

Phase 2: Concepting
1. Create SiteMap: Using results from Member Focus Groups, Website Audit and Competitor Analysisto
develop new sitemap. Sitemap will denote new pages, categories/groupings, page types, and menu
priority to establish framework for addressing ease of navigation and priority of revenue generating
programs.
2. Design Asset Assessment. Pooling of all images, video & promotional material which will be used for
new design. Assessing needs to fill voids for photo/video not provided and developing solution to meet
needs. Determine any new photography needs and establish budget.
3. Design Concepts combining new navigation/sitemap from Phase 1, with design objectives outline by
Cobb Chamber team. 3 different web design concepts will be presented to compare and determine
strongest concept to improve. One round of concept revisions is included in this estimate prior to
selection of final design.
4. Page Type Template design. Establish design concept for each page type template (ie: Member
Pages, Program Pages, General Info Pages, etc). 1 Hr conference call to signoff on all designs at end
of week.
5. Begin Developing First Round of Copy – Copy (both existing and/or new) will be created in Word
document format for initial review by client. Copy decks will be presented for review and approval.
Estimate includes 2 rounds of comprehensive revisions. Revisions beyond the two initial rounds will be
billed back at a rate of $115/hr. (as needed)
Timeline: 3 Weeks
Phase 3: Development
1. Incorporate design into Atlas CMS template.
2. Develop all core pages (main menu, 1st level of sub menu and page template for each grouping) and
begin routing copy decks for content review and approvals.
3. Assist Cobb Chamber team in migration of pages to fill out depth of site content.
4. Deliver approved copy decks to client for review and final approval.
Timeline: 7 Weeks
Phase 4: Optimization & Launch
1. On-Site SEO for all Core Pages and Cobb Chamber migrated pages
2. Off-Site SEO (Citation Updating for Name, Address, Phone; Social Media
Rebranding/Updating/Integrating into new site)
3. Soft Launch Week - 1 HR meeting with Cobb Chamber team resulting in signoff, Point DNS to newly
developed BETA, Audit new site for optimization, off-site linking, social integration
4. Hard Launch Week - Re-Audit and address inconsistencies which could impact SERP, Campaign to
announce launch at close of week.
Timeline: 3 Weeks
Communiqué USA, Inc.

Phase 5: Lessons Learned Debrief with Client – To capture key lessons learned, next steps and resources
needed to maintain the website and to document key takeaways for the future.
Timeline: 2 hour meeting, 1 month after site launch.
Samples of Our Work
Sometimes it’s easier to show our clients what we can do versus just telling them. That’s why we built a beta
site on which you can view more about our firm, including samples of our work, a capabilities video and some
other cool things you’ve requested.
To access the site please go to:
cobbchamberredesign.org
Password: redesignCOBB
Our References
Our clients constantly rave about how much they enjoy working with our virtual teams. Our biggest
compliment is when our clients tell us how they could relax, let go and focus on other priorities on their plate. It
feels good to be a trusted partner and a valued resource.
Below are a few references of clients with whom we’ve worked on previous project. Feel free to reach out to
them and find out how we’ve helped provide more joy and balance in their day-to-day work lives.
Waste Environmental Management Solutions
205 Powell Place, Brentwood, Tennessee 37027
925-518-1340
Fredericka Mason, CEO
Youth Opportunity Investments, LLC
12775 Horseferry Rd, Carmel Indiana 46032
317-587-8880
Scott Fisher, Director of IT
Peak Behavioral Health Services
5055 McNutt Rd., Santa Teresa, New Mexico 88008
575-589-3000
Dina Rodriguez, Director of Business Development
Communicorp (A Wholly-Owned Subsidiary of Aflac)
Mr. John Shutter
1001 Lockwood Avenue
Columbus, GA 31199
(706) 324-1182
Communiqué USA, Inc.

Our Final Appeal
If you’ve made it this far, we’d like to firstly thank you for taking to time to learn more about us and to
consider us for this fun project. Whether we are selected or not, it has been an honor to share more
about our services, our team and our capabilities with you.
Choosing an agency partner is not an easy task. We come in all varieties. Some cute and clever.
Some quirky. Some down to earth and others serious and full on workhorses.
If you desire a partner who is flexible, caring, easy to work with and committed to helping make your
web re-design experience as pain-free as possible, we invite you to take a closer look at our team. For
over 18 years, we’ve managed projects just like this one and we’ve managed to do so with our clients
coming out the other side happier, more grateful and just down right proud of the great work they’ve
done.
Our culture is servant leadership-led and client-centric. It is our heart’s desire to do good work that we
can be proud of and we are at our best when you shine.
Th ank you again for the opportunity to be considered. We invite you to schedule a FREE Discovery
Session with us so that you can meet us in person and see if we are the right fit for you and your team.
Best Wishes!
Contact:
Shani Godwin | Chief Executive Officer
Communiqué USA, Inc.
1000 Parkwood Circle, Ste. 900
Atlanta, GA 30339
p 678.784.4160
communique-usa.com
Communiqué USA, Inc.