Minds english

Minds
After the crisis in the 1990s , the Trump brand was no longer as flawless as it had
appeared before, but ultimately it was Trump's image that saved him. Now there was
an opportunity to increase his reputation considerably. In 2002 , the television
producer Mark Burnett approached him and presented him with his plan for the
reality show The Apprentice, for which he wanted to hire Trump as the star that and
whose company would be everything. Trump had never been interested in reality TV,
but was quickly convinced that Burnett's project would offer enormous opportunities
to make the Trump brand even better known and more popular. Burnett promised
him that he would only have to invest a few hours per episode, and Trump
demanded that his private jet show up in each episode and that the Taj Mahal be
shown. Even after this first meeting, the “ deal ” was perfect, without Trump seeking
any advice. And he secured a 50 percent stake in the project.
Finding a television company for the show turned out to be difficult for Burnett,
especially since Trump declined to work with CBS Corporation because it had
previously been no longer interested in the Miss USA and Miss Universe beauty
pageants he organized. Eventually, Burnett came to an agreement with NBC, which
considered him a successful producer of the reality series Survivor. Trump was only
to be signed for one year after NBC was introduced, followed by other well-known
entrepreneurs. The concept of the show was that 16 candidates fought to get a oneyear
contract as employees of the Trump Organization. For Trump, only the rather
modest role was intended to explain the task to be solved at the beginning of each
episode and to announce at the end which candidate was eliminated from the race.
Minds