Iolanda Mora_Portfolio_2020_

iolanda mora
a constant evolution ecosystem

After working in ATL, BTL and interactive communication agencies for 20 years,
an hybrid profile that fuses the experiencie in creativity, strategy, social media management
and project management, it allows me to develop my career path in different directions,
including digital business developement and new business ideas.
With a fully integrated view of communication.

University Degree
Information sciences
Marketing, Advertising
and PR
Univ. Autònoma
1987-1992
Young Creative Course.
Abad Oliva School
1992
Internet Advertising
Postgraduate
IDEP
Univ. Pompeu
Fabra
1999
Relational
Marketing
Seminar
EADA Business School
1998
Màster
Social Media
Management.
Online Business School
EAE – Univ. Barcelona
2008-2009
1991
TIEMPO/BBDO
Assistant
1995
TAGG
GRUPO BARRO TESTA
Copy Creative
CLIENTS:
Colhogar
Quadis
Nikko
Bayer div. PetCare
2000
ORBITAL BBDO
Creative Director
CLIENTS
Gas Natural
Heineken
RACC
Retevision
Sagrada Familia
2003
À Comunicació
Creative Director
CLIENTS
Banc Sabadell
Honda
Viena
Mutua Asseguradora
Nike
Sastreria Modelo
2009
FREELANCE
Dir.
Strategic and
Creative
Social Media
Management
OWNER:
CLIENTS:
Agua Lanjaron
Barcelonetas
Yerse
Novalia Sinergies
2015
LFDS
Digital Strategist
Content Manager
CLIENTS:
Chupa Chups
Smint
Mentos
Viña Pomal
Loteria de Catalunuya
2017
DESIGUAL
Digital Creative
Brand Content
1994
ABSOLUT
Comunicació
(Group Primeramà)
Copy Creative
CLIENTS:
Mercats Barcelona
Bonmont Terres Noves
Segonamà
1997
WUNDERMAN BCN
Copy Creative
CLIENTS:
Ford
Seguros Génesis
Caixa Catalunya
Freixenet
Hotel Ars
Grupo Áreas
2000
TRIBAL DDB
Creative Director
CLIENTS
Volkswagen
Audi
Grupo Sans
La Caixa
Credit Suisse
Sony
RACC
New Pol
2004
ROAD
Publicitat
Creative Director
CLIENTS:
Skoda
Riu Hotels
ESADE
OCB
Bicing
BSM Serveis
Generalitat de
Catalunya
APPLUS
PARTNERSHIP:
Olivia
Comunicació
CLIENTS:
Chevignon
Kookaï
Batech
La Fábrica
de Sombreros
CLIENTS:
Agua Lanjaron
Alqvimia
Cinnamon
CLIENTS:
Mattel
Sage
Vis-Tek
CLIENTS:
Volkswagen
Vaesa
AN Grup
Tarradellas
Eleven Adworks
CLIENTS:
Esade
Melia Rewards
Fundació FCB
Arrechedera
Claveroll
CLIENTS:
Audi
Grupo Bimbo
TEACHER :
MASTER INTEGRATED ADVERTISING
IED. Subject: Creative Strategy
POSTGRADUATE FASHION COMMUNICATION
IDEP. Subject: Brands 2.0 Communication
SUMMER COURSES · COMMUNITY MANAGEMENT
IED. Subject . Social Media Creativity

SKILLS.

CREATIVITY
Experience in creativity since 1990
INTEGRATED PROFILE
Training and experience in a different disciplines of communication:
ATL ( TV, radio, print, outdoor), BTL ( direct marketing, promotional
and relational marketing), Internet Advertising ( marketing on line),
and Social Media.
STRATEGIC INTEGRATED VISION
Development of branding and crossmedia strategies.
Content strategist since 2014.
TEAM MANAGEMENT
Executive Creative Director since 1999.
Integrated management of interactive projects since 2012, leading the strategist,
management and coordination of teams involved in the projects: accounts,
planners, creatives, developers and community managers.
PROJECT MANAGEMENT
Project management of on line projects since 2011:
Strategic and functional approach of projects, selection of the best team for
development, team coordination and control of the project, from inception to
final delivery and implementation.
Personal portfolio of usual suppliers and partners in different disciplines (creativity,
content, technological developement, audiovisual production, graphic production,
Illustration, photography, motion graphics, etc.)

PORTFOLIO.

BRANDED CONTENT
INTEGRATED CAMPAIGN

PLAY & ENJOY
Brand Activation
Campaing & Content Strategy
Viña Pomal Compromiso
“Barricas Tatuadas”
Best Marketing Campaign
International Wine Challenge
Merchant Awards
2017

INMERSIVE WEBSITE
ADVERGAMING

Play & Enjoy
Creative &
Project Management
OCB – TheBlackThinking.com
Siggraph Awards 2009
Pictoplasma Awards 2009
Laus Awards 2009

WEB DOCU
INTERACTIVE FILM

Creative & interactive director · project management
Web Docu film “Cromosoma 5”
2013

VIRAL CAMPAING

OCB BlackThinking
Creative Direction & Copywritter
Awards :
Sol de Bronce · SOL 2009
MSN Viral Campaing

INTERACTIVE EXHIBITION
& WEBSITE

Interactive Exhibition & Website
Flow exhibition & design games interaction
Head of content: Interactive game tables · Ouculus interactive video · interactive mapping on floor
Fundació Fútbol Club Barcelona

DIGITAL
STRATEGY

Digital Stratety
Website
Brand Activations
Social Media Management
Chupa Chups

Digital & Creative Strategy
Brand Activation
SMINT

Digital & Creative Strategy
Brand Activations
Social Media Management
SAN MILLAN VINOS
(Grupo Codorníu)

Digital Strategy | Creative Direction | Project Management
Web & Social Media
AGUA DE LANJARÓN. Grupo Danone.

“Frases con Falla”
Social Contest
“Cazadores
Fuerapistas Lanjarón
Geocatching game ·
MashUp Twitter & Google Maps
Social Platforms + Guerrilla

Brand Activations
Facebook app’s
Social Profiles management
Dynamization & influencers campaign
AGUA DE LANJARÓN.Grupo Danone.

Project Management
FONT VELLA. Grupo Danone.

e-Commerce
& Brand Content

e-commerce Content & Brand content
Desigual

Web Projects

Creative copywritter
Content
Agency: Eleven Adworks
FUNDACIÓ FÚTBOL CLUB BARCELONA

Creative copywritter
Content
Agency: Vistek
VOLKSWAGEN

Creative copywritter
Launch Guides Volkswagen
Polo · Passat · Fox · Golf Plus · Golf
Ageny: Vis-tek
VOLKSWAGEN

Creative Direction
Content
VOLKSWAGEN PASSAT Microsite
Creative Direction
Content
AUDI RS4 Microsite

Project and
Content management
Private Banking online
CREDIT SUISSE

Creative copywritter
Content – SEO
Masters, degrees and Schools - Esade
Agency: Eleven Adworks
ESADE

Project Management
Urbaks e-commerce

Social media

Social Media Strategy
Content Strategy
Loteria de Catalunya

Social Media Strategy
Content Strategy
Community Management
YERSE

Social Media Strategy
Content Strategy
Community Management
NCK España

Strategic approach & Project management
Cibernarium Videocourses – launch campaign
“Ninis” program of Barcelona Activa- launch campaign
CIBERNARIUM Barcelona

Interactive campaigns

Wireframes & creative copywritter
360º Digital
Desigual.
Agency: DoubleYou

Strategic & Creative Direction
Ever After High Launch Campaign
Mattel
Agency: Érase una Vez

Strategic & Creative Direction
Monster High 2014 online campaign
Agency: Érase una Vez

E-mailings

E-Mailings
Riu Hotels

E-Mailings
Yerse

PRINTS

Creative Director & Copywritter
Annual campaing
Riu Hotels

Creative Director & Copywritter
Hotel Maspalomas Campaign
Riu Hotels

Creative Director & Copywritter
Categories Hotel’s Campaign
Riu Hotels

Creative direction & copywritter
Riu Hotels web campaign
Riu Hotels

Creative direction & copywritter
Campaign “Voluntaris per la Llengua”
Generalitat de Catalunya

Creative direction & copywritter
Skoda Fabia tactics campaign
Skoda

Creative direction & copywritter
Skoda Octavia tactics campaign
Skoda

Creative direction & copywritter
Christmas tactics campaign
Skoda

Creative direction & copywritter
Law School
ESADE

Creative direction & copywritter
Law School
ESADE

Creative direction & copywritter
Executive MBA
ESADE

Creative direction & copywritter
Executive MBA · Executive Education
ESADE

Creative direction & copywritter
Executive Language Center
ESADE

Creative direction & copywritter
Executive Language Center
ESADE

Creative direction & copywritter
Banc de Crèdit Andorrà
Agency : Verd&Green

Creative direction & copywritter
Bicing launch campaing
Ajuntament de Barcelona

Creative direction & copywritter
Car insurance campaing
Caja del Mediterráneo

outdoor

Creative director & creative copywritter
BSM Serveis · Ajuntament de Barcelona

BTL

Creative copywritter
Retail Dockers International
Agency: Uno Comunicación

Creative director & creative copywritter
Introduction Pack
Alqvimia

Creative director & content copywritter
Launch brochures: Skoda Roomster , Skoda Fabia, Skoda Octavia, Skoda Superb
Skoda

Creative director
Content copywritter
Press Kit
Barcelona Car Show
Skoda

Creative director
Content copywritter
Dealers communication pieces
Volkswagen – Audi

Audiovisual

Integrated Campaings
On 2015

Creative strategy _ Integrated 360º campaing
Pitch Audi Q3

Outdoor
Motion Graphic Ads
App BCNQuiz launch campaign
www.bcnquiz.com
Ajuntament de Barcelona
Internet

Communication Management

Dircom &
Social Media Management
Barcelonetas

Awards

Winning projects :
Short List Cannes Lions – Web Sony MiniDisc (2001)
IMAN Awards (interactive) – Web Sony MiniDisc (2001)
IMAN Awards (Relational Mkt) - “El juego de las grandes marcas”. Danone (1998)
Ratón Awards (interactive) – Web Heineken (2000)
Best viral video – MSN Australia – Viral campaing “The Blackthinking” – OCB (2008)
Siggraph Awards, Pictoplasma Awards, Laus Awards – Website “The Blackthinking” OCB (2009)
Sol de Bronce · Sol Advertising Festival (San Sebastian) – Theblackthinking.com website – OCB (2009)
TweetAwards finalist – #FuerapistasLanjaron campaing (geocatching game) (2012)
Best Marketign Campaign – “Viña Pomal Compromiso” International Wine Challenge Awards (2017)

SPECIAL THANKS

Agencies collaborations :
Arrechedera Claverol

Clients strategic proposals:

CONTACT :
iolanda.mc@gmail.com
t. 615 977 101
Linkedin: https://www.linkedin.com/in/iolandamora/