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Wealth Watchers 2020-2024 Strategic Plan

Wealth Watchers Inc., Board of Directors and Leadership Team under the guidance of Strategic Planning Consultant, Susan Appleton of Appleton Communication, LLC created this strategic plan to be the blueprint that drives Wealth Watchers' exponential growth over the next 5 years. The plan was developed with involvement and support from Board of Directors, external stakeholders, customers and internal team members. Each group participated in one-on-one, group interviews and surveys. In addition, during the annual Board and team member retreat, the organizations’ mission, vision and values were reviewed, and input was solicited to assist in the development of the intentional strategic goals.

Wealth Watchers Inc., Board of Directors and Leadership Team under the guidance of Strategic Planning Consultant, Susan Appleton of Appleton Communication, LLC created this strategic plan to be the blueprint that drives Wealth Watchers' exponential growth over the next 5 years. The plan was developed with involvement and support from Board of Directors, external stakeholders, customers and internal team members. Each group participated in one-on-one, group interviews and surveys. In addition, during the annual Board and team member retreat, the organizations’ mission, vision and values were reviewed, and input was solicited to assist in the development of the intentional strategic goals.

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A MESSAGE FROM LEADERSHIP

C a r rie Da v is , P r e s id e nt

A MESSAGE FROM LEADERSHIP

F e lic ia T h o m a s , B o a r d C ha ir

Dear Friends of Wealth Watchers:

As president and CEO of Wealth Watchers, Inc., I recognize that

the nonprofit sector continues to evolve and change in a time

when the demand for our services far exceeds available resources.

It is imperative that Wealth Watchers positions itself to meet

that demand, while remaining central to building and rebuilding

communities and strengthening the connection between social

capital and economic development during these unprecedented

times. Wealth Watchers believes in being an inspiring, optimistic

organization that is continually open to new ideas and innovative

ways to being successful. I would like to thank the staff, board

of directors, customers and partners who contributed to the

development of this strategic plan.

I encourage you to review Wealth Watchers’ five-year strategic

plan. This is the blueprint that will drive our exponential growth

over the next five years. Join us as we commit to positively

impact and be a support system for individuals and families to

achieve their self-determined goals with a measure of significant

control over the processes. The Wealth Watchers’ team and I

are humbled for the opportunity to share our time, talent and

treasures to build wealth for future generations and serve as

community stewards.

Sincerely,

Carrie Davis

President, Wealth Watchers, Inc.

Dear Friends of Wealth Watchers:

I am honored to serve as the Board Chair of Wealth Watchers, Inc.

As the governance leader of this innovative and impactful agency,

it gives me great pleasure to present our new five-year strategic

plan. Wealth Watchers has a bold and aggressive strategic

direction that is designed to help the agency have a positive

impact on individuals and communities.

Wealth Watchers remains committed to going above andbeyond in

achieving its mission to build viable communities by expanding the

education and knowledge of individuals, families, and communities

for the purpose of understanding and applying essential financial

strategies that leads to the accumulation of generational wealth.

We will achieve this mission and accomplish our strategic goals

with outstanding customers, a committed board of directors,

dedicated staff, and a dynamic leadership team.

Wealth Watchers is committed to the following as outlined on our website at wealthwatchersfl.org. I

encourage you to visit the website to obtain specific information about the agency and its programs.

We a lth Watc he rs is c o m m itte d to :

• The promotion of home ownership for new homebuyers

• The preservation of home ownership for vulnerable homeowners

• The stabilization of transitional families

• The revitalization of distressed neighborhoods

• The expansion of small business development opportunities

• The promotion of financial education

Additionally, I would like to thank our various funders and external stakeholders for their continued

support. As Wealth Watchers positions itself for the future, we will operate efficient and effective

programs that continue to build wealth for future generations.

Sincerely,

Felicia Thomas

Board Chair, Wealth Watchers, Inc.

2 3



OUR BOARD

IN LOVING MEMORY

“Leadership

is not a

FELICIA THOMAS

Board Chair

ANDRE HIGGINS

Treasurer

DR. BOBBI WARFORD

Secretary

position or a

title, it is

action and

example.”

HARVEY HARPER

Board Member

DEBORAH THOMPSON

Board Member

COLEY WILLIAMS

Board Member

Not pictured:

Jacqueline Gray, Board Member

Rev. Larry Riley, Board Member

Ms . Crystal L . Towns

September 17, 1946 – May 20, 2020

Wealth Watchers’ Inc. Staff and Board of Directors honor the Memory of Ms. Crystal L. Towns.

Ms. Crystal served with devout commitment for nine years as a board member and held several

leadership positions. She offered her service to her church and her community unreservedly and

in a spirit of humility. Each of us have been blessed by her presence in our lives and as a member

of our board of directors.

Well Done Thy Good and Faithful Servant.

4 5



OUR STAFF

“Building

Wealth for

CARRIE DAVIS

President and

Chief Executive Officer

EDWARD GASTON

Chief Operating Officer

ALYCE DENSON

Vice-President

Operations

Future

Generations.”

MONIQUE TERRY

Vice-President of

Homeownership

Promotions

JO JONES

Housing Counselor

CHRISTIAN REIS

Program Manager of

Workforce Development

WEALTH WATCHERS’

E x e c utiv e Te am

JEAN REDDICK

Administrative Case

Manager

REGINALD LOTT

Site Coordinator

HURTIS WYCHE

Outreach Specialist

6 7



ABOUT US

Intro duc tio n

His to r y

Wealth Watchers, Inc. Board of Directors

and Leadership Team, under the guidance of

Strategic Planning Consultant Susan Appleton

of Appleton Communication, LLC., created this

strategic plan to be the blueprint that drives

Wealth Watchers’ exponential growth over

the next five years. The Balanced Scorecard,

an operational performance management tool

used extensively in business and industry,

government and nonprofit organizations

worldwide to align business activities to

the vision and strategy of the organization,

improve internal and external communications

and monitor organization performance against

strategic goals, was used to develop this plan.

The strategic plan was developed with

involvement and support from the Wealth

Watchers’ Board of Directors, staff, external

stakeholders and customers. Each group

participated in one-on-one, group interviews

and surveys. Each interview was approached

from the survey information received and

facilitated using the Strength, Weakness,

Opportunity and Threat (SWOT) analysis

format. In addition, during the annual board

and team member retreat, the organization’s

mission, vision and values were reviewed, and

input was solicited to assist in the development

of the intentional strategic goals. The core

values remained unchanged; however, the

mission and vision were slightly revised.

Team members were instructed to use the four

areas of the Balanced Scorecard to formulate

2020-2024 Strategic Plan goals for their lines of

business. After receiving input from individual

Wealth Watchers’ team members, the final

phase of the strategic planning process

began. It consisted of the Wealth Watchers’

Leadership Team and Ms. Appleton meeting

for a day to review all submissions collectively

and to formulate the Draft Strategic Plan. The

Leadership Team continued the process of

revisions. The draft plan was presented to

the board of directors for additional review

and input. The board approved the Wealth

Watchers’ Strategic Plan in May 2020.

The Wealth Watchers’ Team will utilize the

strategic plan to formulate annual work plans

for each line of business. A Strategic Dashboard

will be created as a reporting tool to monitor

Wealth Watchers’ progress towards meeting

the goals and objectives of the plan. Quarterly

updates will be presented by the president

and CEO to the board of directors. The board’s

Program and Planning Committee will revisit

the strategic plan, monitor progress against

goals and objectives and adjust to changing

conditions if necessary. Wealth Watchers,

Inc. will provide copies of the strategic plan

to internal and external partners. An annual

update of the strategic plan and the progress

made will be published annually as part of

Wealth Watchers’ annual report.

Wealth Watchers, Inc. is a HUD certified

Housing Counseling and Community

Development organization that was formed as

a nonprofit 501(c)(3) in December 2001. The

formation was a result of a series of meetings

with local financial service professionals.

The professionals believed education was

the foundation for financial success as well

as community and economic stability. This

intrinsic belief in education is the foundation for

Wealth Watchers’ products and services and

its commitment to being a viable contributor

to economic growth. Wealth Watchers, Inc. is

based in North Florida with services available

throughout Florida and Georgia.

8 9



EXECUTIVE SUMMARY

OUR CORE PARTNERS

.

Mis s io n

The mission of Wealth Watchers, Inc.

is to build viable communities by

expanding the education and knowledge

of individuals, families and communities

for the purpose of understanding and

applying essential financial strategies that

lead to the accumulation of generational

wealth. Wealth Watchers achieves its

mission by providing education, lending,

neighborhood stabilization, community

revitalization strategies and small

business development.

V is io n

The vison of Wealth Watchers, Inc. is

to positively impact and be a support

system for individuals and families to

achieve their self-determined goals with

a measure of significant control over the

processes.

Va lu e s

1

2

We believe in dealing respectfully

and compassionately with people

and organizations that we service

for the benefit of the communities.

We believe in being good stewards

of our community’s resources.

3

We believe in being an inspiring,

optimistic organization that is

continually open to new ideas and

innovative ways to being successful.

4

We believe in being an organization

that people count on to deliver a

promise of providing an exceptional

customer service experience.

10 11



ENVIRONMENTAL ANALYSIS

S t r e n g t hs , We a k n e s s e s , Op p o r tunit ie s a n d T h r e a t s

THE BALANCED SCORECARD

The purpose of the environmental analysis is to understand and assess Wealth Watchers, Inc.

from the perspectives of internal team members, board of directors, external stakeholders and

customers. This assessment provides information that can help Wealth Watchers identify its

strengths, weaknesses, opportunities and threats (SWOT).

The Balanced Scorecard is a strategic planning and management system that is used extensively

in business and industry, government and nonprofit organizations worldwide. The goal is to align

business activities to the vision and strategy of the organization, improve internal and external

communications and monitor organizational performance against strategic goals used to develop

this plan.

F ina nc ia l

Pers pe c tiv e

S trengths

Strengths describe the positive, tangible and intangible attributes of the

organization. What are the strengths? What is done better than others? What

unique capabilities and resources are prominent? What do others perceive as

strengths?

Weak ne s s e s

Weaknesses are factors that are within the organization’s control that detract from

its ability to obtain and maintain a competitive edge. What are the weaknesses?

What can be improved given the current situation? What do competitors do

better? What do others perceive as weaknesses?

C us to m e r

Pers pe c tiv e

“To achieve our vision,

how should we appear

to our customers?”

“To succeed, how

should we appear to

our stakeholders?”

V IS ION

A ND

S T R AT E GY

Inte rna l B us ine s s

Pers pe c tiv e

“To satisfy our

stakeholders and

customers, what

business processes

must we excel at?”

Oppor tunitie s

Opportunities assess the external attractive factors that represent the reason

for the organization to exist and prosper. What opportunities exist within the

organization’s market? What opportunities are available? What trends or

conditions may positively impact the organization?

L e a rning & G ro w th

Pers pe c tiv e

T hre at s

Threats are factors that may be beyond the organization’s control that could

place it or those connected to it at risk. What trends or conditions may be of

negative impact? What are competitors doing that may have an impact? What

impact does organizational weaknesses have on the threats to it?

“To achieve our vision, how

will we sustain our ability to

change and improve?”

Kaplan & Norton. 1996. The Balanced Scorecard.

12 13



STRATEGY STATEMENT

Wealth Watchers, Inc. will be a substantial

contributor to economic sustainability

throughout Florida and Georgia. It will

provide products and services that create

a prosperous, thriving ecosystem that is

the catalyst for economic development,

sustainable home ownership and other

quality housing options. These products and

services will contribute to the overall wealth

and stability of the people and communities

they serve.

Wealth Watchers, Inc. will continue to

focus on its customers to create a positive

customer experience. It will position itself to

further achieve the competitive advantage

by providing internal team members’

growth opportunities and developing and

implementing comprehensive education,

resources and tools for growth of its external

customers.

Wealth Watchers, Inc. will increase the level

of partners and other external stakeholder

engagement by expanding those parties

understanding and knowledge of Wealth

Watchers’ strategic initiatives and mission to

strengthen its pledge to accomplishing the

organizational vision.

S trate g y M a p

F ina nc ia l

Pers pe c tiv e

C us to m e r

Pers pe c tiv e

B us ine s s

P ro c e s s

Pers pe c tiv e

L e a rning a nd

G ro w th

Pers pe c tiv e

Achieve financial

sustainability

Cultivate and maintain

an organization

focused on the internal

and external customer

experience

Acquire systems that

integrate across the

organization to

effectively conduct

business and deliver

services

Create a knowledge

based and

high-performance

team

Develop and maintain

strong financial

management systems

Provide a solid return

on investment to

stakeholders and

partners

Deliver quality

services and products

Maintain an

accountable and

reputable

organization

Improve data

management and

analysis tools for

business growth

Incorporate innovative

and strategic

technology for

advancement

Retain, hire and

develop credentialed

team members to

achieve the

competitive advantage

Maximize technology

options

GOALS AND

OBJECTIVES

14 15



OPERATIONS

F ina n c ia l P e r s p e c t iv e

OPERATIONS

C us to m e r E x p e rie n c e

Build a financial reserve of 12

months by doubling the current

unrestricted amount

x2

DE C . 20 20 DE C . 20 2 2

DE C . 20 24

Develop a Resource

Development Plan.

Develop a Fundraising Plan

that will become the

blueprint for raising

$500,000 in philanthropic

giving.

Reduce the amount of

programmatic cost paid for

with unrestricted income by

5%.

Generate a minimum of

$100,000 in fee income from

new business enterprises.

Reduce the amount of

programmatic cost paid for

with unrestricted income by

25%.

Increase fee income by 25%

annually.

Maintain strong financial and

risk management systems

DE C . 20 20 DE C . 20 21

DE C . 20 2 2

DE C . 20 24

Establish a set of

financial health and

sustainability

benchmarks based

on industry-wide best

practices.

Establish risk

management

benchmarks based

on industry-wide best

practices.

Develop an annual

assessment to ensure

we are able to identify

and protect the

organization from any

threat that will prevent

fulfilling its mission.

Develop a dashboard to

provide insight and

analytical data relating

to the financial health

and sustainability of the

organization.

Fully automate our

financial tracking and

management systems

in QuickBooks or other

suitable platform.

Continue to comply

with the most recent

accounting standards

provided by the

Financial Account

Standards Board

(FASB).

Become a customer focused

organization

DE C . 20 20 M A R . 20 21

DE C . 20 24

Develop a company-wide

customer experience

strategy.

Develop a set of benchmarks

for the customer experience

strategy.

JUNE 20 21

Develop tools to measure the

customer experience.

Achieve and maintain an 80%

or greater rating for positive

customer experience in all

applicable programs.

Minimum of 50% of Wealth

Watchers’ customers will

complete a survey to rate their

experience.

16 17



OPERATIONS

Inte r na l B us in e s s P e r s p e c t iv e

OPERATIONS

L e a r n in g a n d G r o w t h P e r s p e c t iv e

Develop systems to efficiently

deliver service objectives

DE C . 20 20

DE C . 20 21 DE C . 20 2 2

DE C . 20 24

Develop a comprehensive

training and development

plan to enhance the

effectiveness of the board

of directors.

Formally adopt the

Guiding Principles of the

Standards of Excellence

Code.

Develop an

implementation plan to

integrate the Salesforce

Platform into the

organization.

Implement Phase 1 of

the Salesforce

Platform.

Implement the

Standard of

Excellence Code.

Implement the

Salesforce Platform

Implementation Plan.

Maintain designation

as an Exemplary

Organization with

NeighborWorks

America.

Receive accreditation

and the Seal of

Excellence from

the Standard for

Excellence Institute.

Establish system to

ensure compliance with

all local, state, federal

and contractual/grant

required insurance

minimums.

Create a knowledge based staff

DE C . 20 20 DE C . 20 24

Have a minimum of four HUD certified housing

counselors.

Each Wealth Watchers’ team member will have

a training and development plan.

Wealth Watchers’ team members will maintain

the required certification, accreditation or license

required to perform their specific jobs.

Financial Management Team will remain up-to-date

on current financial software functionality, federal

grant guidelines and current Financial Accounting

Standards Board (FASB) rules.

18 19



LENDING

RURAL/AGRICULTURAL

Expand the Wealth Watchers’

lending initiative into a selfsustaining

lending line of

business

Expand Wealth Watchers’ Agriculture and Rural

Development Programs to support food justice

and food security and to promote rural prosperity

JUNE 20 20 DE C . 20 21

DE C . 20 2 2

DE C . 20 24

DE C . 20 21 DE C . 20 24

Learning & Growth

Perspective

Learning & Growth

Perspective

Financial

Perspective

Financial

Perspective

Internal Business

Perspective

Financial

Perspective

Customer

Perspective

Wealth Watchers’

team member will be

competent in the full

utilization of

Downhome Solution.

Wealth Watchers’

team member will be

competent in the full

utilization of USDA

online portal for

submitting RMAP

data.

Wealth Watchers’ will

have a minimum of two

team members who

have completed

NeighborWorks’

Fundamental of Micro

and Small Business

Course and Intermediate

Underwriting for Micro

and Small Business

Lenders.

Internal Business

Perspective

Wealth Watchers or its

subsidiary will be

approved as a CDFI.

Maintain an average

outstanding loan

amount of $300,000.

Generate $70,000 in net

revenue from lending

activities.

Lending subsidiary will

generate a minimum of $6

million annually in first

mortgage loans.

Lending subsidiary will

generate a minimum of

$360,000 annually in small

business loans.

Loan portfolio delinquency

will not exceed 5%.

Customer Perspective

Develop a virtual

library of agricultural

related educational

and financial

resources.

Raise $1,500,000

to support rural and

agriculture activities.

Learning & Growth

Perspective

Wealth Watchers

will have a network

of individuals with

expertise in

sustainable

agriculture.

Eighty percent of

participants from

Wealth Watchers’

agriculture related

workshops will

indicate that they

gained knowledge

they can use to

increase their

capacity to grow

food.

Implement a full-scale

consumer lending

system that provides for

quality delivery of loan

products and services.

Achieve and maintain 80% or

greater rating from lending

customers for positive

customer experience.

Minimum of 50% of Wealth

Watchers’ lending customers

will complete a survey to rate

their experience.

Internal Business

Perspective

Implement a system that

provides for quality delivery

of loan products and

services.

20 21



WORKFORCE DEVELOPMENT

Build a pipeline of highly skilled workers to

meet business demand and maximize the skills

levels and confidence of youth ages 18-24

JUNE 20 20 DE C . 20 21

DE C . 20 24

Internal Business

Perspective

Wealth Watchers Workforce

Development Team will

become members of the

National Association of

Workforce Development

Professionals.

DE C . 20 20

Learning & Growth

Perspective

Wealth Watchers Workforce

Development Team will

have a staff development

plan that fosters holistic,

strength-based approaches

to serving youth.

Learning & Growth

Perspective

Wealth Watchers will have

a minimum of one team

member who has achieved

the Foundations of

Workforce Development

Professional Certification.

Wealth Watchers will have

a minimum of one team

member who is a certified

HBI instructor.

Financial

Perspective

Raise $875,000 to support workforce

development.

Customer

Perspective

Have minimum of a three-year track

record for providing the necessary skill

sets to participants who complete our

workforce development program to earn

a living wage based on the living wage

calculation for Florida.

Eighty percent of Wealth Watchers’

workforce development partners will

state that the organization assisted them

with reaching their organizational goals.

Internal Business

Perspective

Have a customer tracking system (CMS)

to track the short and long term impact

of the program.

Learning & Growth

Perspective

Wealth Watchers will have a minimum

of one team member who has been

awarded the Certified Workforce

Development Professional (CWDP)

Credential.

22

23



REAL ESTATE DEVELOPMENT

Expand the Wealth Watchers’ Real Estate Development

Program into a line of business that increases housing

production and its rental portfolio

JUNE 20 20

S E P. 20 20 DE C . 20 20

DE C . 20 2 2

DE C . 20 24

Financial

Perspective

Gain loan approval from

lender who will provide

permanent financing for

single family rentals.

Learning & Growth

Perspective

Wealth Watchers will retain

a real estate development

specialist to determine the

feasibility and profitability

of projects and to identify

funding sources.

Customer

Perspective

Real Estate Development

Department will develop a

strategy to measure a

positive customer

experience.

Financial Perspective

Identify a $100,000 loan fund or

combination of funding products

that will provide financing for land

acquisition and hold.

Identify a $750,000 loan fund or

combination of funding products

that will provide permanent

financing for quality rental projects.

Internal Business Perspective

Wealth Watchers will establish a

construction and financial

management system that allows

efficiency and cost savings.

Learning & Growth

Perspective

Retain new construction and

rehabilitation managers who

have management and

hands-on experience

Financial

Perspective

Generate a minimum of

$300,000 in net profit.

Increase our rental portfolio to

200 units.

Develop mixed-use building

(residential and commercial)

in a rural area utilizing Rural

Development’s Community

Facilities loans and grants.

Internal Business

Perspective

Have at least six sub-contractor

teams for new construction and

at least three teams of general

laborers to run rehab jobs.

Customer

Perspective

Fifty percent of clients we build

housing for will complete a

survey and 80% of them will be

satisfied with our services.

Develop a system that allows

Wealth Watchers to acquire

construct/rehab real estate to hold

for short and long term profitability

and increased net worth.

Learning & Growth Perspective

A member of Wealth Watchers will

become licensed as a realtor.

24 25



CONSTRUCTION MANAGEMENT

PROPERTY/ASSET MANAGEMENT

Leverage the internal general construction

capabilities of Wealth Watchers to generate

revenues from managing outside construction

projects

Maximize Wealth Watchers’

real estate value and

investment returns

DE C . 20 21

Internal Business

Perspective

Have written process to turnover

vacant units within 30 days.

DE C . 20 24

Financial Perspective

Generate $447,000 annually in gross income from rental

property portfolio.

Customer Perspective

Wealth Watchers will achieve and maintain an 80% or greater

rating for positive customer experience.

S E P. 20 20

Customer

Perspective

DE C . 20 2 2

Internal Business

Perspective

DE C . 20 24

Customer

Perspective

Learning & Growth Perspective

Property manager will obtain Rental Housing Counseling

Certification from NeighborWorks.

The Construction Management

Department will develop a

strategy to measure a positive

customer experience.

Internal Business

Perspective

Wealth Watchers will automate

its process to develop scopes

of work for rehabilitation

projects.

Wealth Watchers will have a

system in place that will allow it

to successfully and accurately

bid on new construction and

rehabilitation projects.

Wealth Watchers will have a

project management system in

place that allows it to manage

and track the progress on all

construction projects.

Learning & Growth

Perspective

Wealth Watchers will retain a

new construction manager and

a rehabilitation manager who

has management and

hands-on experience.

Fifty percent of construction

management services clients

will complete a survey and 80%

of them will be satisfied with our

services.

Financial

Perspective

Wealth Watchers will have

earned a minimum of $75,000 in

net revenue from Wealth

Watchers Construction

Management Activities.

Wealth Watchers will have

earned a minimum of $150,000 in

net revenue from rehabilitation

activities.

Property management staff member will attend a minimum of

one fair housing or property management workshop, webinar

or training annually.

Internal Business Perspective

Wealth Watchers will develop a system to improve and/or

schedule capital improvement repairs.

Wealth Watchers will establish property management reporting

practices that ensure Appfolio provides up to date reports and

records.

Wealth Watchers will establish an automated tenant rental

payment collection system.

Create on going pipeline of potential renters to ensure 85% or

higher occupancy rate.

26 27



HOMEOWNERSHIP PROMOTION &

FINANCIAL CAPABILITIES SERVICES

Support communities in advancing economic

opportunities by achieving and sustaining

affordable homeownership and financial viability

S E P. 20 20

DE C . 20 21

JUNE 20 2 2

DE C . 20 24

Internal Business

Perspective

Internal Business

Perspective

Internal Business

Perspective

Customer

Perspective

Ensure that four HUD

certified counselors are

prepared to counsel

clients and deliver materials

remotely using the most

up-to-date technology such

as live video chat, file-share,

online communities,

discussion forums,

automatic call-back and

mobile apps.

DE C . 20 20

Customer

Perspective

Create a homeownership

and financial services

satisfaction survey strategy

for clients using the HUD

exchange client satisfaction

survey toolkit as a guide

which will be implemented

in conjunction with

organizational survey.

Financial

Perspective

Generate sufficient annual

revenue for homeownership

promotion activities and

ensure at least 15% remain

for the bottom line.

Update and revise existing

housing counseling guide

to include best practices

observed in National

Industry Standard service

delivery guidelines and

include virtual counseling

process.

Establish an internal

cloud-based, file sharing

system for housing

counseling clients and

their perspective providers

(realtors, lenders and

builders) to share action

plan, steps and outcomes

as well as communications.

Have four HUD

certified counselors

trained and at a level

of proficiency in using

Sales Force.

DE C . 20 2 2

Customer

Perspective

Receive an 80%

approval rating on

surveys.

Receive 50%

response rate on

surveys from

participants.

OUR CONTRIBUTORS

S t ra te g ic P la n 2 0 2 0 -2 0 2 4

Dr. Christie Cade

Senior Director - Southern Region

NeighborWorks America

Collette Pozzo

Senior Relationship Manager - Southern Region

NeighborWorks America

Dexter Pearson

Business Relationship Manager

United States Department of Agriculture

Terrance Brisbane

Vice President - Community Development

Mortgage Outreach Officer

BBVA

Valerie H. Jenkins

Vice President

Senior Community Development Officer

Wells Fargo - North Florida

Matthew Stewart

Sr. Management Analyst

Jacksonville Field Office - Field Policy & Management

U.S. Dept. of Housing and Urban Development

The Honorable Terrill L. Hill

Mayor

City of Palatka, Florida

Rhonda Lattimore

Director of Residents Services

Jacksonville Housing Authority

Etta Midgett

Senior Manager - Affiliate Network Programs

HomeFree-USA

Vonda Richardson

Director Cooperative Extension Program

College of Agriculture and Food Sciences

Florida A&M University

Charles Fulmore

Wealth Watchers Customer

Chris Rones

Wealth Watchers Customer

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A S t a te m e nt f r o m We a lt h Wa tc h e r s , In c . r e g a r d in g

S o c ia l Jus t ic e a n d S y s te m ic R a c is m

As we continue to build better communities, we will

work courageously to achieve success.

The Wealth Watchers’ Team proudly stands with

individuals and families to navigate through financial

hurdles, leverage resources and increase their

abilities to realize their self-determined goals. We are

committed to being an organization always striving

for excellence to better serve as a catalyst for positive

and lasting change through education, community

building and engagement, homeownership, lending,

small business development, workforce development

and neighborhood stabilization.

Wealth Watchers will continue to listen and be a

voice for economic and social justice understanding

that silence is complicit. We stand and kneel with

our community, peaceful protesters and corporate

partners in seeking equity and equality for all.

When y ou see

something that is not

right , not fair, not just ,

y ou hav e to speak up .

You hav e to say

something ; y ou hav e

to do something.

-John Lewis

The Wealth Watchers’ Staff and Board of Directors

share in the concern and action throughout the nation

and the world stemming from the collective grief, pain

and outrage caused by the documented deaths and

mistreatment of Black and Brown people at the hands

of those who choose hate and greed over humanity.

We recognize and acknowledge the pain endured

because of the color of one’s skin and will continuously

identify issues as well as contribute to the solutions.

We will not ignore the negative impact of over 400

years of systemic racism that has created social,

economic and educational laws that limit opportunities,

magnify oppression, increase poverty and contribute to

senseless violence in America.

Wealth Watchers was founded for the masses pursuing

and solidifying equality and equity in every corner

of society to gain good ground, improve access to

resources and foster progress and pride in communities

that have suffered greatly under the knee of injustice

and hate.

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