Marketing expert Seth Godin on the art of online ... - EPiServer
Marketing expert Seth Godin on the art of online ... - EPiServer
Marketing expert Seth Godin on the art of online ... - EPiServer
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PHoTo RyAN piKE<br />
www.variety.org.au<br />
DAviD SmALL<br />
varIETy, THE cHIlDrEN’S cHarITy<br />
residence: Rozelle, Australia<br />
Job: CEO<br />
ePiserver Products: <strong>EPiServer</strong><br />
CMS 6 and <strong>EPiServer</strong> Relate<br />
P<strong>art</strong>ner: Orchard <str<strong>on</strong>g>Marketing</str<strong>on</strong>g> PTY<br />
Online<br />
d<strong>on</strong>ati<strong>on</strong>s<br />
increased<br />
significantly<br />
chaLLenGe: Variety, The Children’s<br />
Charity, provides grants to Australian<br />
families and organizati<strong>on</strong>s for children<br />
who are sick, disadvantaged or have<br />
special needs. The charity decided in<br />
2010 that its website needed to be more<br />
user-friendly.<br />
soLuti<strong>on</strong>:<br />
“ Whe<strong>the</strong>r<br />
our users are<br />
supporters,<br />
d<strong>on</strong>ors or<br />
recipients <strong>of</strong><br />
equipment<br />
from Variety, our aim is to engage,<br />
inform and help <strong>the</strong>m via <strong>the</strong> website.<br />
<strong>EPiServer</strong> helps us do this through its<br />
Community module, allowing people<br />
to blog, post photos and interact, or<br />
create <strong>the</strong>ir own community. Since<br />
Variety does not employ dedicated IT<br />
staff, <strong>EPiServer</strong>’s ease <strong>of</strong> use saves<br />
costs and engages our communicati<strong>on</strong><br />
staff in <strong>the</strong> process. This means<br />
<strong>the</strong> site is always up to date, relevant,<br />
interactive and growing.<br />
Six m<strong>on</strong>ths after launching <strong>the</strong><br />
new Variety website, it showed a 50<br />
percent increase in traffic compared<br />
to <strong>the</strong> last full 12 m<strong>on</strong>ths <strong>of</strong> <strong>the</strong> previous<br />
site. Online d<strong>on</strong>ati<strong>on</strong>s have also<br />
increased significantly, and several<br />
new corporate p<strong>art</strong>ners have found<br />
Variety via our website.”<br />
ePiserVer engage 5
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