Keller Williams Diamond Partners

KW Culture
CULTURE is organizing the goals of a business around solid, positive, core values, and then cultivating
them on daily basis to inspire and motivate the members of the organization. At Keller Williams,
our culture is as diverse as the countless ways in which associates and market centers commit
themselves to finding and serving the higher purpose of business.
Established in 2003, KW Cares is a 501(c)(3)
public charity that raises money through Keller
Williams offices worldwide, in order to provide
emergency financial assistance to any member
of the KW family in need and other charities
aligned with the mission and values of Keller
Williams Realty and KW Cares.
KW Cares is the heart of the Keller Williams
culture in action! It is finding and serving the
higher purpose of business through charitable
giving in the communities, market centers and
regions where KW associates live and work.
KW Cares is committed to supporting associates
in need during times of regional, national,
and personal crisis. KW Cares...Caring Associates
Responding to Emergency Situations.
RED Day (Renew, Energize and Donate) is
held in honor of Mo Anderson, vice chairman of
the board, Keller Williams Realty International.
Held yearly on the second Thursday in May,
tens of thousands of KW associates participate
in a vast array of projects, devoting our time to
renewing and energizing the communities in
which we live and work. RED Day is another
example of KW’s culture and displays the extraordinary
effect a company can have when
individuals unite as a team for the great good
of all.
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