Sensitizing booklet

CABIN
“ME” AS A FLIGHT ATTENDANT
sensitizing booklet

Hello!
Thank you so much for your participation in our research!
This booklet is intended to learn your personal experience as a flight attendant and understand cabin crew culture. It will also help
you to get in the mood for the online interview (45 min. long) where we are going to discuss your needs regarding the future
aircraft interior design. This booklet contains various assignments. There is an assignment in the booklet for 5 days of the week.
The assignments will take about 10 to 15 minutes every day.
There are no right or wrong answers; you are, of course, the expert of
your experiences. Express yourself freely and have fun with the booklet!
When you are done with the booklet, please don’t throw it away! We
kindly ask you to take photos of the booklet or scan it and send it to
ilgaz.gulgec@safrangroup.com or +31655948857 on Whatsapp.
This booklet will be used internally for the rest of the study.
Good luck!
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Who are you?
Name: .......................................................
Age: ..........................................................
Gender: ....................................................
Job: ..........................................................
Airline: ....................................................
Nationality: ..............................................
Type of flight frequently experienced:
Narrow-body / Single-aisle
(e.g., Airbus321, Boeing757)
Wide-body / Twin-aisle
(e.g., Airbus380, Boeing747)
Short haul ( < 3 hours)
Medium haul ( 3 - 6 hours)
Long haul ( > 6 hours)
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Who are you as a flight attendant?
We play various roles (mom/dad, friend, flight attendant, passenger, etc.) in different environments in life. The person we are at work may be
different from the person we are in our private life. Even our value judgments can change according to the role we play.
How would you describe yourself as a flight attendant by considering your role in the flight?
Use your drawing skills and sticker set to visualize yourself as a crew member, and don’t forget to write your unique “flight” motto!
team work makes My motto the is: dream work
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What do you value in your flight attendant role? Individualism or collectivism? Past or future?
Indicate where you stand as a crew member on the scale for each value. Feel free to add your own dimension!
HIERARCHY
Hierarchy is about how power is divided within a group and to what extent power is
accepted.
high
low
Identification
Identification stands for the preferred extent of individual freedom and the tightness of
the connection within a group.
individual
together
TIME
The degree to which individuals in organizations or societies engage in future-oriented
behaviors such as planning, investing in the future.
past
future
AIM
Groups can be distinguished by the dominant values they seek to live by. the aim of life
can be focused on caring for each other or achieving success.
care
achievement
GENDER
The way cultural groups cope with gender roles differ. In some cultures, the roles are
strictly divided: men must act in a certain way and women in another.
Separated
equal
SPACE
The ways we cope with personal space differ from culture to culture, depending on the
population density.
private
public
ATTITUDE
Some cultures attach more importance to life with duties and rules. Other cultures are
more indulgent and prefer ambiguity and like to improvise.
fun
duty
EXPRESSION
Should the interaction be objective, or is expressing emotions acceptable? For some not
expressing yourself is unnatural and cold.
neutral
emotional
TRUTH
National cultures are accustomed to high and low context communication. In high
context culture, the truth depends highly on the situation: time, people, event, etc.
absolute
contextual
THE ONES YOU KNOW
You come up with one!
x? y?
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How do you define your cabin crew
culture?
Culture is “the system of shared beliefs, values, customs, behaviors, and artifacts that the members of a society use to cope with their worlds
and with one another, and that are transmitted from generation to generation through learning.” (Bates and Plog, 1976)
We can look at the culture at a nationality level; boundaries are set by nationality (where people are raised or where they live right now), or by
region, profession!
What are the core cultural values in your profession as a cabin crew? How would you define values, rituals,
heroes, symbols within cabin crew culture?
Please fill in the scheme to present the cabin crew culture.
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A day in the life of you as a flight atten
Even though the journey is sometimes perceived endless by the passengers, we know that the cabin crew is always busy with so many things
during the flight journey. We are interested in your experience during the flight.
Imagine a typical working day. What are you doing and feeling before and during the flight?
Please make a timeline of all the activities you often go through your during the flight. Make it according to your emotional highs or lows on
the graph below.
14:15 socializing with the
08:00 wake up
pax
12:45 waste
colletion
18:00
sleepy
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dant
During the flight, you should have interacted
with so many passengers and flight attendants
from different cultures. Now review your day
again and think if the culture played a role in
your flight experience. Sometimes conflicts can
occur between individuals or social groups that
are separated by cultural boundaries (which may
be set by language, nationality, socio-economic
class, or sexual orientation).
what a wonderful
mop of curls!
i know she means
well, but i just wish
she would stop. one
shouldn’t touch
people’s heads.
Find 3 situations where culture plays a role during the flight. What happened there? Who
were the actors? How did you feel?
Please explain 3 different in-flight situations influenced by culture.
WHAT?
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WHO?
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HOW?
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WHAT?
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WHO?
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HOW?
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WHAT?
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WHO?
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HOW?
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Draw your dream cabin
The work environment has an enormous impact on our wellbeing, workplace relationships,
collaboration, efficiency, and health.
If you had a magic wand, how would you design your work environment,
the aircraft cabin?
Think about the physical conditions of the cabin, company culture, and work conditions.
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Stickers
content
wonder
sleepy
excited
pity
vulnerable
tired
anxious
disgust
sad
proud
Graditude
afraid
loved
Confident
irritated
annoyed
compassion
lucky
cold
hopeful

Reflection
Do you have any questions or comments for the booklet?
We would be more than glad to hear them.
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Thank you!
Congratulations! You came to the end of the booklet!
Now it is time to take photos of the booklet or scan it and send it to
ilgaz.gulgec@safrangroup.com or +31655948857 on Whatsapp as soon as possible so that we can schedule the interview session.
We hope to see you soon in the online interview (45 min. long) where we are going to discuss your needs regarding the future
aircraft interior design!
Thank you so much for your participation.
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