The Schmidt Team Real Estate - The Home Selling Process

THE HOME SELLING PROCESS

SELLING YOUR HOUSE
FINDING YOUR HOME
3 - OUR CORE VALUES
4 - MEET THE TEAM
6 - OUR DIFFERENCE
7 - WHAT YOU SHOULD EXPECT
9 - REFERRALS
10 - WHAT OUR CLIENTS SAY
13 - MARKETING STRATEGY
17 - COMPARATIVE MARKETING ANALYSIS
18 - SHOWING YOUR HOME
19 - HEALTH & SAFETY

THE SCHMIDT TEAM
OUR CORE VALUES
Commitment
We are dedicated to providing the highest level of service by staying on
the cutting edge of the ever-changing market and creatively finding
ways to meet our clients’ needs and goals.
Integrity
We conduct ourselves with the highest ethical standards, demonstrating
honesty and fairness in every decision and action. We honor our
commitments and do what we say we’ll do.
Courage
We believe that to be better, we have to be brave. We move quickly on
decisions and ideas, and act in the best interests of our clients, even in
the face of personal or professional adversity and challenges.
Humility
Selling real estate is a privilege. We practice an attitude of gratitude and
acknowledge that we owe everything to the efforts of each team
member, our incredible families, and our amazing clients.
Unity
We love what we do and it shows. We share laughs and we have fun.
We focus on positivity, encouragement, and opportunities. And we
celebrate the journey TOGETHER!
5 Star Experiences
We set a high bar to deliver only excellence and move
mountains to exceed expectations and help make your
real estate dreams come true.

Andy Schmidt
REALTOR®, CNE, CDPE
Schmidt Team Lead
Rockstar Realtor, Purveyor of Positivity, and on HGTV’s House Hunters!
Offering 17+ years of experience in residential real estate and providing top-notch service for
clients throughout Colorado. My experience as a top professional, as well as the ability to
offer in-house support services, is tremendous in servicing my clients. Having spent the last
19 years in Colorado, I can provide clients with a vast knowledge of the Colorado real estate
market and trends. I also bring experience and knowledge as a mortgage broker and a
business banker. My personal time is spent with my amazing wife and two crazy, beautiful
children. I have a strong passion for sports and music, and enjoy playing drums and guitar
along with attending numerous concerts and music festivals throughout Colorado.

Ryan Prast
REALTOR®, RENE
Realtor. Nerd. Friend of Dogs. And I’m here to make your life better.
I’m a certified Real Estate Negotiation Expert with 20+ years of proven industry marketing
strategy and professional consulting. I love meeting new people and hearing their stories,
and I’m a strong believer in continuing education and continually studying trends and
patterns in the real estate market to innovate our business and better serve my clients.
I’m a nerd, artist, designer, and sports fanatic. I love working on new projects and ideas,
and enjoy many kinds of vintage collectibles from times past. I try to pet as many dogs as
humanly possible and enjoy spending time outdoors in beautiful Colorado with my family and
our crazy pets. I also volunteer for non-profits and organizations fighting against human
trafficking and helping make the world a better place.

THE SCHMIDT TEAM
OUR DIFFERENCE
Real Estate is the best and most important investment you can make, and you deserve a trusted
Advisor and Advocate working on your behalf. We are proactive, rather than reactive. We provide
exceptional value, skillful negotiation, and guidance in your best interests. And we want you to feel
completely taken care of every step of the way. We love helping friends new and old find their dream
home through an authentic, stress-free experience, along with a dose of brilliant humor and sharp wit
that creates an enjoyable and memorable experience that’s different from the rest.
Whether you are a seller, first-time home buyer, move-up buyer, or investor, you can trust us to put our
talent and experience work for you. With two decades in the real estate industry working with buyers &
sellers, finance and lending, and creative marketing, the The Schmidt Team provides approachable,
detailed, and winning experiences in the Denver metro area and throughout the Front Range.
As exclusively-referred Realtors, we carefully select our clients so we can provide best-in-class services
and unparalleled customer care. We commit our collective knowledge and vast resources to help you
buy or sell your home with minimal frustration and maximum effectiveness and satisfaction.

WHAT YOU SHOULD EXPECT
WORKING WITH US
Buying and selling real estate can be complicated and stressful - a recent survey
reported about 40% of Americans said buying or selling a home is the most stressful
event in modern life, and 44% said they felt nervous throughout the process.*
We want to change that.
Our goal is the same as yours: top dollar for your home; a smooth transaction, and a
successful closing. We will educate you on each step and provide you with guidance
and assistance to help make the process easier and smoother.
A personal approach is our focus with every client. We will see you through your
entire transaction, from the beginning, to the closing table, and beyond. We value the
trust you have placed in us, which is why critical questions, concerns, and negotiations
will always be addressed. When you hire us, we will handle your transaction with
professionalism and care.
It takes a trusted professional with a customized plan to sell your home. Market
knowledge is a key component and it requires full-time real estate professionals to
analyze all the factors to place you in the best negotiating position to achieve your
objectives on your timeline.
Pricing a home is critical to a well-crafted selling strategy. We don't rely on one
source for pricing your home; we use multiple data systems to analyze all the factors
influencing the real estate market to provide you with the most inclusive information to
facilitate good decisions and the strongest negotiating position.
We will guide you through the entire selling process and manage a successful
transaction. After contract acceptance, we will stay in close contact with the buyer's
agent, loan processor, inspector(s), appraiser, closer, title company, and others involved
in the transaction. We will accompany you to the closing and guide you through the
entire settlement process.
And we’ll assist you in finding and purchasing your new home. Or, if you are
moving out of the Denver area, we will refer you to a trusted real estate agent in the area
you plan to move to, through our national networks.
*according to a 2018 survey of 2,000 homebuyers and sellers by Homes.com

OUR CLIENTS REFER US
YEAR AFTER YEAR
We help our clients sell and buy homes based on
our reputation, our experience, and the
importance we place on customer satisfaction.
Our commitment to personal service, networking,
and collaborating with other real estate
professionals and brokerages, as well as keeping
our clients educated and informed has earned us
one of the highest referral rates in our market.
Nearly 90% of our home
transactions are from
repeat clients, friends,
and neighbors, and
their referrals.
Internet/
Social Media 3%
Open Houses 2%
Nametag 5%
Friends/
Neighbors 20%
Referrals 45%
Repeat
Clients 35%
Schmidt Team Source of Business 2017-20

WHAT OUR CLIENTS
HAVE TO SAY
“
Ryan and Andy were a blessing from above for us, I swear.
— Russell T.
Don’t bother looking for a better agent than Ryan Prast because you won’t find one!
You can’t even imagine how they went above and beyond from first step, to
scheduling the updates and improvements, to marketing and selling my mother’s
property. Ryan spent countless hours overtime going to HOA Meetings, working with
plumbers late at night, on and on. I would need many pages to detail the efforts that
he put in to make the property sell-able and make the final sale. I truly feel if we
hadn’t been introduced to Ryan from a mutual friend, selling my mother’s property
would have been an absolute nightmare. Ryan and Andy were a blessing from above,
I swear. If not for their valiant - yes I’ll use that word - efforts, I would still be
struggling to update and sell the property. Ryan and Andy have saved me many
months of my valuable time with their above and beyond efforts.
“
Ryan always made me feel as though I was his only client.
— Nancee G.
Ryan was responsive to phone calls, emails and texts. He always made me feel as
though I was his only client. He walked me through each step, explained what I
could expect and provided recommendations which proved to work out well for me.
He made my first experience as a homebuyer as stress-free as he could.
I can’t thank him enough!

“
You can feel confident that Andy will go above and beyond
to ensure you will receive top dollar for your home.
— Jen D.
We have worked with Andy on multiple properties, both buying and selling and about
to work with him on 2 more. He is an extremely detailed-oriented professional with
extensive knowledge on all aspects of real estate. You can feel confident that Andy
will go above and beyond to ensure you will receive top dollar for your home. If you
are buying, he will ensure that no stone is left uncovered in contract negotiations and
price. We have referred Andy out to all of our friends and family over the past 3
years, all of whom have been extremely happy with his performance and now use
him for all their real estate transactions. If you want an out of the box thinker and
problem solver, Andy is your guy!
“
Andy is professional man of integrity who will guide you
pleasantly through the process.
— Lora H.
Andy was recommended to me by a friend, and I needed someone who I could trust, and
who wasn't going to pressure me. She gave me Andy's number without hesitation. From
that very first call, I knew Andy was the perfect person to guide me through the selling of
my home of 17 years. Andy was immediately receptive and understanding of my difficulty
parting with the home in which I raised my children. I never once felt pressured, never
once. I came to understand that once the decision to sell your home is made, it is
important to have someone who sees your long-term goal, and supports that goal, and
implements the scaffolding for you to successfully reach that goal. I cannot ever thank Andy
enough for being my realtor. He made what some people call one of the top stressors in
life, a no-brainer. I was able to focus on the other aspects of a life transition, knowing Andy
had my back. So whatever reason your journey has placed before you the daunting task of
selling your home, go with Andy. He is professional man of integrity who will guide you
pleasantly through the process.

MARKETING STRATEGY
PLAN & BENEFITS
Marketing success is a mix of science (tools, technology, best practices) and the art (the heart of why
we do what we do) that is bridges together with strategy. Individual marketing plans may vary depending
upon the property and market conditions.
First things first:
Repairs and upgrades – We will review together a list items that
you need or want to fix in your home. Should any repairs or
improvements be necessary, we will provide you with a list of
trusted vendors with whom we’ve successfully worked with on
previous properties.
Cleaning - We want your home to have the most curb-appeal
and make a good first impression to potential buyers. We will
help you get your home ready to show, and can provide you
with trusted vendors for specialized home cleaning.
Pre-Inspection – We strongly encourage having the major
systems in your home inspected to reduce your risk of
any surprise repairs needed. This will allow negotiations
with a potential buyer to proceed smoother.
Pre-list Marketing Activities:
Photography and Videography – One of our fine photographer
partners will be scheduled for a photoshoot of both the interior
and exterior of your property. They may scan your property to
provide measurements, as well as create an incredible 3D tour
of your home. A personalized website will showcase these
outstanding marketing tools.
Sign display – Our professional sign vendor will visit your home
to display one of our quality signs on your property. The rider
will read “Coming Soon” to peak interest in your neighborhood.
An electronic lockbox will also be installed to ensure security
and safety of your home.

MARKETING STRATEGY
PLAN & BENEFITS
Brochures – A beautiful full-color brochure will be expertly
designed and produced to advertise your home. These
brochures will be placed both inside your property, as well as
outside on the sign for interested buyers.
Social Media – Your home will be promoted as an upcoming
listing on The Schmidt Team social media accounts, including
Facebook and Instagram.
On the Market Sales Plan:
Multiple Listing Service (MLS) – Your home is submitted to the Metrolist service database, giving your
home exposure to over 15,000 Realtors across the Denver Metro and surrounding areas and counties.
Online – Your property will be promoted on the following websites:
LISTINGS.COM
Realtor.com – The nation’s largest real estate website for national exposure
REColorado.com – Premier regional real estate database focused on buyers
MyMLS.com – Premier regional real estate database focused on agents
Homesnap, Trulia, MLS, Zillow, Redfin, and dozens more local and national real estate websites
Networking – Your home is introduced at weekly marketing meetings to approximately 150 area
Realtors, their brokerage, and their clients. We also contact agents and clients in your property’s area,
potentially showing your home to 1000s of potential buyers.
Personalized website - Your property will be showcased on its
own website, providing agents and potential buyers with the 3D
tour, gallery of images, and marketing information. This website
will be shared with clients, agents, and prospective buyers.
Social Networking – We promote your property on mainstream
social media sites including Facebook, Instagram and YouTube,
as well as creating targeting social advertising with a potential
reach of 5,000 buyers.

MARKETING STRATEGY
PLAN & BENEFITS
As-Needed Sales and Marketing:
Open House – With your permission, we will hold your house
open, if possible. Postcards advertising your Open House will
be distributed to our network, and also prospects in your area.
Realtor Community – Active Marketing Postcard Mailings,
phone calls, and contact with area agents.
Brochure distribution – We will deliver printed brochures to a
variety of local communities in your area and throughout Denver
Metro to promote the sale of your property.
Cross-Advertising – Each of our homes for sale is
cross-referenced by our additional print promotions located at
each property for sale by Listings.com.

COMPARATIVE MARKET ANALYSIS
PRICING YOUR PROPERTY
A Comparative Market Analysis (CMA) is a price opinion that helps us estimate your home’s
market value, and it provides relevant data about properties similar to yours that are currently
active on the market, those listings under contract, and those homes that sold within the last 6
months. The data associated with these comparable listings provides a variety of information on
properties that are in direct competition to your home.
We carefully analyze this data in order to provide you with a realistic price range for listing your
property. We will discuss both pricing strategy and marketing in order to best meet your goals
when deciding on a listing price.
Data associated with the comparable sold, active, and under contract home listings includes
many factors we will use in our evaluation:
List and Sold prices
Days on Market (DOM)
Absorption Rate (how much supply exists to meet current demand)
Location and neighborhood
Square footage
Bedrooms and Bathrooms
Number and type of rooms
Finishes and upgrades
Car storage
Condition of property
Views and privacy
Lot and yard size
Amenities
Walk score
Proximity to exterior conveniences
or potential nuisances
Specific area and neighborhood
market trends

SHOWING YOUR HOME
OUR PROCESS
Showings By Appointment Only
Any licensed real estate agents wishing to show your home must set up electronic appointments which
register the agent’s name, and time and date of showing, and we will have an electronic lockbox on the
property which logs each showing. The showing details will be set up based on your specific
instructions and preferences. Showing instructions will be discussed and outlined at the time we list
your property. Detailed Covid precautions will be exercised as well.
Showings When You Are Home
We encourage you to not be home during scheduled showings. Both the showing agent and buyer
need time to explore your home and will feel more comfortable discussing its attributes without you
being present. If you are unable to leave, please let the agent show the home without interaction. The
agent knows the buyer’s requirements and can best emphasize the features of your home. Do not
discuss anything concerning the sale or price with the showing agent or buyer, and refer them to us.
Your Safety Matters
Do not, under any circumstances, let anyone - whether a REALTOR or not - into your home without a
set appointment about which you have received notification. Doing so could compromise your safety. If
someone should knock on your door wanting to tour your home, ask them to please leave and call our
office to male an appointment. You may also give them a brochure and my card and ask them to call
me directly. If they are persistant in their request to see your home, please call me immediately.

HEALTH & SAFETY
OUR COVID-19 PROCEDURES
The current worldwide Covid19 pandemic is having a dramatic and unprecedented impact on the
world, including real estate. Due to the novel nature of the disease, information related to the COVID-19
situation is continuously developing and market conditions are rapidly changing. The COVID-19
situation and the resulting response from federal, state, and local governments can impact the sale of
your property in several ways.
Based on CDC guidelines, COVID-19 can be spread through both person-to-person contact and
contact with contaminated surfaces or objects. Additionally, data suggests that many confirmed
COVID-19 cases may have moderate to no symptoms but still be highly contagious. The inherent
nature of many aspects of a real estate transaction (e.g., viewing a property, inspections, walk-through,
etc.) may require contact with people involved in the transaction or contact with surfaces or objects
that were previously contacted by someone else. Additionally, people that fall into an “at-risk” category
have a significantly higher risk of serious illness caused by COVID-19.
Sellers looking to sell property during this COVID-19 pandemic should assume that every buyer that
visits their property is infected with COVID-19. As such, sellers are encouraged to take every
precaution as prescribed by global, federal, state, and local governments and health organizations to
protect themselves, their families, and the public. Such precautions include, but are not limited to:
• Do NOT allow showings of your property if someone occupying the property has tested positive for
COVID-19, exhibits COVID-19 symptoms, or has been in close contact with a person diagnosed or
suspected of having COVID-19.
• ALWAYS wear masks while in the presence of others at your property.
• Maintain six feet of distance between you and others that visit your property at all times.
• Turn on all lights and open all bedroom doors and open some cabinet and closet doors to minimize
items the buyer or buyer broker may need to touch.
• Leave specific instructions for buyers including, but not limited to: 1) wear masks and gloves at all
times; 2) wash hands when first arriving and again when leaving the property; 3) do not touch anything
in the property.
• Sellers must be careful not to include any requests or instructions that may discriminate based on a
protected class in accordance with Fair Housing laws.
• Seller should thoroughly sanitize and disinfect the property upon reentry and additional showings.
This Advisory is not comprehensive. Sellers are encouraged to take all precautions that they feel
are appropriate to ensure the health and safety of themselves and their families.

510 Wilcox Street, Suite B
Castle Rock, CO 80104
Andy Schmidt
REALTOR®, CNE, CDPE
Schmidt Team Lead
ASchmidt@LISTINGS.COM
m: 720-280-4100
Ryan Prast
REALTOR®, RENE
RPrast@LISTINGS.COM
m: 720-732-3498