Brag-Fall2020

By Lynn Armstrong
BA ‘96
ALUMNI IN BUSINESS
The walk
matters
In February 2016, Lynn Armstrong
walked into the shoe business to
create a new retail vision under
the name ZÖE, which means “to
live.” Now, after reimagining
all possibilities Armstrong’s
entrepreneurial courage and
resilience, continues to be an
inspiration.
Today, a poignant sight: the streets are
quiet. Our business like others, have
changed to reduce the spread of the
COVID19 virus.
I have always loved the shopping experience,
and I have always loved shoes. With countless
pairs in my personal collection, I look at each
one as a story in and of itself. I remember where I
purchased each pair, and what was happening
that day, or what life event I was preparing for.
Shoes have always been part of my journey. I
wanted to create a space for our guests that
would be a reprieve from the outside world and
share a piece of the world that few people can
see in the amazon market place.
Small business is the heart of our community
because we are the community. We are the
dreamers and the innovators. We are your
neighbors. Your customers. Your parents. Your
children. Your grandparents. Your biggest
cheerleaders.
ZOË & the adorable mascot pup
As a small business owner, I take pride in my
business and the experience of shopping here.
I support my independent community and take
part in telling our collective story. Like most of
us, we are resilient and thankful to still be here.
Every day is a new day and a new opportunity
to make it better. Each step is an important step.
The walk matters. The dance brings joy.
Fall 2020 Page 34