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(BOOK DESCRIPTION)
Take your career to new heights by adding powerhouse sales and presentation skills to you technical background. This newly revised and expanded edition of Mastering Technical Sales; The Sales Engineer's Handbook oilers invaluable insights and tips for every stage of the selling process, explained stop-by-step by a pair of technical sales pros with successful careers span Ding decades. The second edition features nearly 40% new material, including how to make the most of webcasts and remote demonstrations, how to give impressive "snap" demonstrations, and how to use CRM/SFA systems effectively.

Mastering Technical Sales: The Sales Engineer's Handbook (Artech House

Technology Management Library)

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