Online Reputation Management - In the world of online searches | Cyberroot Risk Advisory

ONLINE REPUTATION MANAGEMENT
IN THE WORLD OF ONLINE SEARCHES
Cyberroot Risk Advisory

We are living in an era of super active audience. People express their
opinions about brands and services on big social platforms all the time.
20% people make instant decision about your brand based on your
brand’s social media image whereas 71% people search about
business/brand on Google before making a decision of purchase or final a
business deal.
One bad review or article can change entire image of a brand/company,
unless you find a way to solve and repair the damage.
Online Reputation Management is a concept of monitoring and managing
online image of a company, brand and individual across the web. ORM
makes sure that business is properly represented online and left with a
great impression.

ORM is divided in multiple channels:
Paid Media – Paid media implies all online content promotion channels that requires
payment to promote brands.
Earned Media – Coverage that your brand receive from external platforms through
promotional efforts like external articles, Blogs and Vlogs and others.
Shared Media – Content posted and shared on social media networks regarding your
brand.
Owned Media – Owned media refers to media you own like website and blog,
properties that are under your full control.

And How Reputation Management Play Big for Your Brand?
Every big or small organization/brand should know one thing that - In today’s world
if you want to play big you have to be real with your consumers/clients.
As we know 71% users do some online research before making a final decision, the
way you appear online makes a big difference in this case. 88% users read online
reviews and 85% of them take those reviews as a personal recommendation and
trust them very much.

You cannot just let this big number of customers simply believe what they saw online
about your brand, sometimes one false review about your brand can change your
customer’s decision.
By using a proper ORM strategy you can interact with customers and show them
what your brand really is. According to a study 70% users who have issues with your
brand and got a satisfying reply from your side will come back. By simply paying
attention to what your users want to say, you can solve some major issues.

How to Reboot Your Online Reputation Management?
1. Monitor Your Brand –
First step of putting ORM strategy at work is to know how other people see your brand
and what they like and don’t like about your brand.
By searching your brand online you will get to know how people see you online - ratings,
comments, reviews, etc. Read through the reviews and articles, this is an important step
to understand your audience and their sentiments.

2. Know SERPs –
Second step is to understand the importance of SEO. Your website can rank
higher for brand keyword if you use SEO in a right way. You can review for your
users what sites to look out when they search your brand.
3. Reviews Play Important Role –
Online reviews impact your business very deeply. Positive reviews affect 92%
user’s decision and 49% users only trust business with more than 4-star rating.
Brands with the negative feedback make user think twice before using your
services. Nowadays internet has become a big platform on which people are
heavily depend for online feedbacks – which makes online reviews high priority
job.