MedicinskMuseion_Brandbook_AndreasHolmby

BRANDBOOK

INDEX
INTRODUCTION 2
PHOTOGRAPHY 3
POSTER/POSTCARDS 7
WEBSITE 9
SOME 10

INTRODUCTION
The Medical Museum is a place where you walk in
from the present, to experience the past and consider
the future. This gives the museum a feeling
of being a place beyond time. The only thing that
gets in from the outside are the beams of light, that
comes through the windows, and it can almost feel
as if you are following these straks of light into the
dark and macabre universe of the Museum. It is this
idea of following the light, that our concept stems
from. We want to use the streaks fo light combined
with the lines of the building to lead people into the
dark and gloomy exhibitions.
2

ARCHITECTURE
The archtectural shots needs
to have a focus on the light
and shadows, that falls into
the building. The building is
filled with windows, and the
natural light comming from
them paints a picutre of the
timeless feeling, that we want
the museum to have.
Look for “Rooms within
rooms” to embrace the labyrinth-like
feeling the building
have.
3

THE EXHIBITION
WITH PEOPLE
As a way to keep the mystery
around the museum alive, we
want the people in our pictures
to be obscurred in the background.
They have to feel as
timesless as the museum, so we
want to present them almost as
ghosts just floating through the
exhibitions.
4

THE EXHIBITION
Pictures of the exhibition are meant to
give people a taste of what they can experience
at the museum, without giving
everything away. It is important to find
unique angles, so it isn’t just a one to one
picture of the items, but instead enwokes
the feeling of the exhibition. The more
macabre an object is, the more important
it is to obscure it in the picture, as to
not scare of any potential customers.
5

OBJECTS
Objects must be photographed with the actual
museum in the background, as to ground the objects
in the building. The natural light from the
windows is preferred, to give the pictures a Nature
Morte feeling.
6

POSTERS &
POSTCARDS
Our series of posters and postcards
are mostly imagebased, with a small
amount of text to support the images.
We have chosen to center the logo on
all the posters and postcards, to break
up the image and “annoy” the eye of
the viewer, making it more visually
interesting.
There is not a single style of image
that the posters need to conform to,
but it is central that the natural light
against the objects or the building is
in focus.
7

8

WEBSITE
9

SOME
Social media is a important part of a brand,
and we believe that Medicial Museum should
have a more focused and cohesive Instagram.
By following our guidelines, and use pictures
with the same tones, the Instagram would have
a more aesteticly pleasing look to it.
If every picture had the same feeling when it
came to light and tone, it would be easy to
combine pictures of both the exhibitions, the
architecture and people, while still maintaining
the aestethic.
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