Spa Executive | November 2020

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Spa Executive For leaders in the business of wellness ISSUE #22 – NOVEMBER 2020 IN THIS MONTH'S ISSUE SOFTWARE PAGE 3 WHY YOU NEED HOSPITALITY SOFTWARE TO GET AHEAD IN 2020 NEWS PAGE 4 WELLNESS SABBATICALS AND WORKCATIONS EMERGE AS TRAVEL TRENDS MANAGEMENT PAGE 6 WHAT TO DO IF YOU’RE LAID OFF DUE TO COVID-19 MANAGEMENT PAGE 8 BRING JOY TO THE WORKPLACE WHEN YOUR TEAM IS JUST TIRED OF IT ALL GROWTH PAGE 10 FEATURED PROPERTY: The Maybourne Beverly Hills SPOTLIGHT PAGE 12 FOUR SEASONS’ VERENA LASVIGNE-FOX On How Her Team Earned 5 Forbes Stars In Their First Year BUSINESS PAGE 16 5 STRATEGIES FOR INCREASING DIVERSITY AND INCLUSION IN HOSPITALITY PUBLISHER CREATIVE DIRECTOR EDITOR COPY EDITOR DESIGNER Roger Sholanki Nima Chadha Elizabeth Bromstein Andrea Coreas Samuel Peter
SOFTWARE WHY YOU NEED HOSPITALITY SOFTWARE TO GET AHEAD IN 2020 Hospitality software will improve spa operations and increase your bottom line. Here’s how it can help and why you need it. made via a mobile app or website. Also, recent developments have increased the importance of proper scheduling. You want to maximize your available bookings while keeping walk-ins to a minimum in order to balance occupancy and staff availability. Software will help. The hospitality industry is changing rapidly. New technologies, globalization, and an increased consumer interest in wellness are just a few of the elements that are driving this change. Unfortunately, the COVID-19 pandemic has also brought major changes and challenges to the industry. There has been a huge drop in international travel demand, resulting in massive revenue loss. Fortunately, however, research has found that consumers are eager to travel and plan to do a lot of it when restrictions are lifted. That time will surely come. In the meantime, resorts, hotels, and casinos are having to pivot and shift focus while managing decreased occupancy and lower staff numbers. Ways of tackling these challenges include, but aren’t limited to, turning to a local client base, focusing on retail, and making better use of space and amenities, which may mean creating day passes or renting spaces to small groups. One thing that will help you manage these things and better your chances of overcoming the challenges the industry is currently facing is hospitality software. The right hospitality software to manage your amenities and activities, like spa, fitness, classes, and workshops will dramatically improve your business operations and guest experience, increase revenue, and free up time for you and your team to focus on important things. Here are just three things hospitality management software can do for you. Facilitate your booking and intake process Online and mobile booking for spa, fitness, and other activities is no longer a nice to have, but a necessity in 2020. People expect to be able to book at their own convenience and are less likely to make phone calls and leave voicemail messages – and may just hang up and decide to do something else if their call is not answered immediately. Booking software allows you to easily book fitness classes, yoga or other activities at the front desk or online. A stunning statistic: of the 148 million online travel bookings in 2018, 82% were Software will also allow you to send digital intake forms for guests to fill out before they arrive for an appointment, reducing use of paper and time spent at reception. Increase usage Software will increase the usage of your facilities and amenities, and adoption of your course or program offerings. Online and mobile booking alone will help with this, and yield management and turnaway tracking will also help you make the most of what you have to offer. Yield management helps you fill quieter times and increase your occupancy. Turn-away tracking helps you learn where and why you’re losing revenue from turning away and how to recoup that loss. For example: an average spa loses about 15% of a day’s business from turning away guests. Out of 50 appointments a day, that’s about eight appointments at $150 dollars on average. If you’re open year round and closed only for Christmas and New Year’s, that’s a total revenue loss of $435,600. Tracking reasons for turn away helps you regain that revenue. Click here to read the rest of this article and learn more. - 3 - Spa Executive | NOVEMBER 2020 ISSUE
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Spa Executive | November 2020

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