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Ministers and Senators Behaving Badly Series 4

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If you can't convince them, then confuse them …<br />

Mable Technologies has also been backed by Scaleup Mediafund, a mediafor-equity<br />

fund owned by News Corp <strong>and</strong> other Murdoch media<br />

businesses. The grouping, closely associated with Lachlan Murdoch, is<br />

made up of Fox Sports, Foxtel, digital advertising company REA Group <strong>and</strong><br />

Nova Entertainment (owner of metropolitan radio stations). The Ten<br />

Network is also part of the group.<br />

According to Mable, Scaleup has provided around $500,000 in advertising<br />

<strong>and</strong> marketing for the company, promoting the Mable name across<br />

Australia. It boasts that its network reaches every Australian household <strong>and</strong><br />

can deliver “every target demographic with br<strong>and</strong> <strong>and</strong> direct response<br />

advertising”. In return for promoting the Mable name, Scaleup has a<br />

minority shareholding, meaning it too st<strong>and</strong>s to benefit from the<br />

government contract awarded to Mable.<br />

A grouping of former News Corp executives, operating under the umbrella<br />

of Macdoch Ventures has also invested in the business.<br />

The Mable platform functions as a marketplace catering to a growing need<br />

for aged care as well as disability care under the National Disability<br />

Insurance Scheme (NDIS). The platform does not employ carers. Instead a<br />

would-be carer is a “member” of the platform. They upload their profile to<br />

the site <strong>and</strong> the client gets to choose who they will employ, using money<br />

from government-approved home <strong>and</strong> disability care packages.<br />

Mable is not a registered NDIS provider. Nor is it an approved Home Care<br />

Package provider. So how did the government come to appoint Mable to<br />

provide the essential backup workforce for Australia’s aged care staffing<br />

crisis?<br />

The Health Department said Mable was “directly sourced” in line with<br />

“procurement guidelines”. This was a limited tender with Mable being the<br />

only supplier.<br />

And what did it get for the near $6 million contract?<br />

The department told Inq that Mable had “met the deliverables” in its<br />

contract, though wouldn’t detail what the deliverables were, beyond access<br />

to workers via the Mable platform. These workers “would then fall under<br />

the responsibility of the aged care provider”, the department said.

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