a.juedes_brand_manual_no_bleed_no_marks

OR TYPEFACE STATIONARY BRAND
SIGNATURE CAMPAIGN SPACING
ACE LOGO SPACING STANDARDS
OR PHILOSOPHY SIGNATURE SYSTEM
S SIGNATURE CAMPAIGN SYSTEM
E EXPERIENCE MANUAL PHILOSOPHY
O PHILOSOPHY ASHLEY T EXPERIENCE JORDAN
COLOR
WRITER & GRAPHIC DESIGNER
TS MANUAL STANDARDS SYSTEM
ABILITY BRAND MANUAL TYPEFACE
IENCE FONTS STATIONARY COLOR

BRAND STYLE GUIDE
ASHLEY T JORDAN
WRITER & GRAPHIC DESIGNER

Table of Contents
1.0 Introduction
2.0 Logo Use Standards
3.0 Fonts
4.0 Colors
5.0 Application
About the Designer

1.0
INTRODUCTION

introduction
Introduction
Hi, my name is Ashley! I went to
school and earned a degree
in law enforcement before
deciding I would rather be a
graphic designer and a writer.
I’m an ambidextrous thinker who
approaches designing from both
a place of creativity and a place
of linear-logicality. I’m plan to
combine both writing and design
into a career.
In this guide you will find the
standards of use for my logos, the
fonts I use, and the color pallete
used in my branded material.
There is also some examples of
these branding materials in play
as well as a little more about me
at the very end.

2.0
LOGO USE STANDARDS

logo use standards
Full Logo Color Variations
ASHLEY T JORDAN
WRITER & GRAPHIC DESIGNER
ASHLEY T JORDAN
WRITER & GRAPHIC DESIGNER
ASHLEY T JORDAN
WRITER & GRAPHIC DESIGNER
ASHLEY T JORDAN
WRITER & GRAPHIC DESIGNER
Full Logo in Full Color
ASHLEY T JORDAN
WRITER & GRAPHIC DESIGNER
Logo Mark Color Variations
Word Mark Color Variations
ASHLEY T JORDAN
WRITER & GRAPHIC DESIGNER
ASHLEY T JORDAN
WRITER & GRAPHIC DESIGNER
ASHLEY T JORDAN
WRITER & GRAPHIC DESIGNER
Large Text Variation
ASHLEY T JORDAN
WRITER & GRAPHIC DESIGNER
ASHLEY T JORDAN
WRITER & GRAPHIC DESIGNER
ASHLEY T JORDAN
WRITER & GRAPHIC DESIGNER

3.0
FONTS

fonts
Savaneta
ABCDEFGHIJKLMNOPQRSTUVWXYZ // abcdefghijklmnopqrstuvwxyz
// 1234567890 // !@#$%^&*()
Poppins Regular
ABCDEFGHIJKLMNOPQRSTU-
VWXYZ // abcdefghijklmnopqrstuvwxyz
// 1234567890 //
!@#$%^&*()
Poppins Medium
ABCDEFGHIJKLMNOPQRSTU-
VWXYZ // abcdefghijklmnopqrstuvwxyz
// 1234567890 //
!@#$%^&*()
Poppins Light
ABCDEFGHIJKLMNOPQRSTU-
VWXYZ // abcdefghijklmnopqrstuvwxyz
// 1234567890 //
!@#$%^&*()
Poppins Extra Light
ABCDEFGHIJKLMNOPQRSTU-
VWXYZ // abcdefghijklmnopqrstuvwxyz
// 1234567890 //
!@#$%^&*()
Poppins Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ
// abcdefghijklmnopqrstuvwxyz
// 1234567890 // !@#$%^&*()
Poppins Semi Bold
ABCDEFGHIJKLMNOPQRSTU-
VWXYZ // abcdefghijklmnopqrstuvwxyz
// 1234567890
// !@#$%^&*()
Poppins Bold
ABCDEFGHIJKLMNOPQRSTU-
VWXYZ // abcdefghijklmnopqrstuvwxyz
// 1234567890
// !@#$%^&*()
Poppins Extra Bold
ABCDEFGHIJKLMNOPQRSTU-
VWXYZ // abcdefghijklmnopqrstuvwxyz
// 1234567890
// !@#$%^&*()
Poppins Black
ABCDEFGHIJKLMNOPQRSTU-
VWXYZ // abcdefghijklmnopqrstuvwxyz
// 1234567890
// !@#$%^&*()

4.0
COLORS

colors
CMYK 6, 6, 6, 0
RGB 238, 233, 231
HEX
#EEE9E7
CMYK 13, 96, 40, 0
RGB 212, 42, 104
HEX #D42A68
CMYK 41, 13, 96, 0
RGB 164, 186, 65
HEX
#A4BA41

5.0
APPLICATION

application
Letterhead
Place
Postage
Here
ASHLEY T JORDAN
WRITER & GRAPHIC DESIGNER
Ashley Jordan
736 Johnson St
Pulaski, WI 54162
Business Card
ASHLEY T JORDAN
WRITER & GRAPHIC DESIGNER
www.ashleytjordan.com
ashley@ashleytjordan.com
Scan to
view my
portfolio!
@AuthoringAshley
fb.com/AuthoringAshley
@AuthoringAshley
Sticker
Envelope

about the designer
ASHLEY
JUEDES
GRAPHIC DESIGNER
ashley@ashleytjordan.com
+1 920 819 1562
www.ashleytjordan.com
736 Johnson St
Pulaski, WI
54162
Time-Line Work Expreience Education / Certificates
Emergency Telecommunication Dispatcher
Certification
National Academies of Emergency Dispatch
08 / 2013
Print Planning & Estimating Master
Certification
Idealliance
11 / 2020
Northeast Wisconsin Technical
College
Criminal Justice: Law Enforcement
2012 / 2014
Law Enforcement Cadet Intern
Village of Allouez
2013 / 2014
Northeast Wisconsin Technical
College
Design and Graphic Technology
2019 / 2021

Life Philosophy
Who Am I?
Education
“The secret of success is
making your vocation your
vacation.”
- Mark Twain
About Me
Hi, my name is Ashley, and I’m a
graphic design student planning
on graduating in Spring 2021. I’m an
ambidextrous thinker who approaches
designing from both a place of
creativity and a place of linear
logicality which allows me to complete
projects creatively and accurately.
I’m also a writer and would like to
eventually pursue a career that can
combine both writing and design.
My Passions
Writing
Reading
CREATIVE
LOGICAL
INDEPENDENT
THOROUGH
ANALYTICAL
ASHLEY
Technical Skills
InDesign
Illustrator
Photoshop
Acrobat Pro
Microsoft Office
CURIOUS
COHERENT
DEPENDABLE
DESIGN & GRAPHIC TECHNOLOGY
ASSOCIATE DEGREE
2019 / 2021
Graphic Design Fundamentals, Adobe Photoshop
Fundamentals, Adobe Photoshop Advanced,
Adobe Illustrator, Layout & Composition 1, Layout
& Composition 2, Graphic Design Development,
Typography, Principles of Digital Printing
CRIMINAL JUSTICE: LAW ENFORCEMENT
ASSOCIATE DEGREE
2012 / 2014
Emergency Response, Forensic Application, Professional
Communications, Report Writing, Community
Policing Strategies, Constitutional Law, Criminal
Law, Juvenile Law, Criminal Investigative Theory,
Emergency Dispatch, Speech, Psychology of Human
Relations, Oral & Interpersonal Communications
Interests
Computer Games
Math
Drawing
Scan the QR code to
see my portfolio!
Social Media Profiles
www.facebook.com/
AuthoringAshley
www.linkedin.com/
in/AshleyJuedes

OGO PHILOSOPHY EXPERIENCE COL
ONTS MANUAL STANDARDS SYSTEM
SABILITY BRAND MANUAL TYPEF
XPERIENCE FONTS STATIONARY COL
AMPAIGN USABILITY BRAND FONT
TANDARDS LOGO SPACING TYPEFAC
TATIONARY COLOR USABILITY LOG
YPEFACE STATIONARY BRAND FON
IGNATURE CAMPAIGN SPACING US
OGO SPACING STANDARDS EXPER