drinktec 2021 // 10 Steps for guaranteed success at trade fairs
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
CONTENT<br />
BEFORE THE TRADE FAIR<br />
To do on/from<br />
1 Trade fair objectives P. 4<br />
2 Budget calcul<strong>at</strong>ion P. 6<br />
3 Trade fair stand concept P. 8<br />
4 Inviting visitors P. 14<br />
5 Acquiring new contacts P. 16<br />
DURING THE TRADE FAIR<br />
To do on/from<br />
6 Employee briefing P. 18<br />
7 Trade fair meetings P. 20<br />
8 Lead Management P. 22<br />
AFTER THE TRADE FAIR<br />
To do on/from<br />
9 Follow-up work P. 24<br />
<strong>10</strong> Monitoring <strong>success</strong> P. 26<br />
Fair Success Voucher<br />
worth € 1,200 P. 29<br />
Publisher: MEPLAN GmbH,<br />
Olof-Palme-Straße 1, 81829 Munich, Germany<br />
ISBN 978-3-00-027670-5<br />
Copyright by MEPLAN GmbH