drinktec 2021 // 10 Steps for guaranteed success at trade fairs
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
1 0 2 0 30 40 5 0 60 70 8 0 9 0 <strong>10</strong>0<br />
OVERVIEW <strong>10</strong> STEPS<br />
%<br />
Start your convers<strong>at</strong>ion with open questions.<br />
Avoid general verbiage such as the question<br />
“Can I help you?“.<br />
Do not just provide in<strong>for</strong>m<strong>at</strong>ion, instead actively ask questions<br />
about the requirements of the person with whom you are<br />
speaking.<br />
Prepare yourself <strong>for</strong> the appointment and in<strong>for</strong>m yourself about the<br />
company <strong>for</strong> whom the person you are meeting works.<br />
Prove to your meeting partner th<strong>at</strong> you taken the meeting<br />
seriously – by reacting quickly to his visit after the <strong>trade</strong> fair.<br />
Intensive meeting training sessions with all employees who will<br />
have meetings <strong>at</strong> the <strong>trade</strong> fair stand, assure and cre<strong>at</strong>e uni<strong>for</strong>m<br />
communic<strong>at</strong>ion guidelines.<br />
Test how good you are with “mystery visits“ during the<br />
<strong>trade</strong> fair and online surveys after the <strong>trade</strong> fair.<br />
Stick to the appointments th<strong>at</strong> you have made.<br />
21
Change language