Avo Obsessed

You’ve guac to be
2024
kidding me

By: Kassandra Merino
irst it was blueberries. Then the tart, deep red
seeds of pomegranates. Now it’s avocado’s turn
in the spotlight. There are lots of reasons avocados
are so popular these days. Our guacamole
certainly wouldn’t be the same, but they are also
becoming a regular ingredient in salads, on sandwiches,
as toast toppers, and have even been making consistent
appearances in smoothies and brownies.
Part of the reason an avocado craze is sweeping the
nation has to do with the fruit’s buttery rich flavor and
versatile texture, and part of it has to do with the incredible
nutrition that can be found beneath that green-ish
tinged, soft leather-like skin. Long revered as a
superfood with good vitamin and fat content,
the fleshy green fruit is being used in the
development of a drug that researchers
hope will one day be able to fight
blood cancer.
At this time the avocado is known
the millennial darling that’s
often found these days spread
on toast at bistros for a bloated
price. So famous is the avocado
and so strong is its pull on
hungry millennials, it’s hard
to find a company that isn’t
trying to cash in on the soft
green fruit’s star power. There’s
no denying that millennials do
eat lots of avocados, though. Humans
have been eating them for
thousands of years, but young people
in their 20s and 30s have recently
sent demand skyrocketing. According
to the International Trade Centre, global
avocado imports hit $4.82 billion in 2016, with
imports growing by 21% between 2012 and 2016. One
London plastic surgeon said in 2017 that he’d treated so
many patients who’d cut themselves slicing the fruit, his
staff started calling the injury “avocado hand”. Pricy avocado
toast has even been called a cash-sucking
frivolity and the reason why so many millennials can’t
afford homes. Xavier Equihua is CEO of the World Avocado
Organization based in Washington, DC. Its goal is to
drive consumption of avocados in Europe. He says that a
food like avocado is an easy sell: it’s delicious and
nutritious, after all, and a rather meaty substitute for
vegetarians and vegans. But celebrities blasting
photos on social media helps, too.
“the avocado
is known the
millennial
darling”
People in China, where avocados are also taking off in
popularity, see “Kim Kardashian and her Instagram, that
she put an avocado mask on her hair. They see Miley
Cyrus tattooed an avocado on her arm.” Avocado is
growing by 21% between 2012 and 2016.
Frst it was blueberries. Then the tart, deep red seeds of
pomegranates. Now it’s avocado’s turn in the spotlight.
There are lots of reasons avocados are so popular these
days. Our guacamole certainly wouldn’t be the same, but
they are also becoming a regular ingredient in salads, on
sandwiches, as toast toppers, and have even been making
consistent appearances in smoothies and brownies.
Part of the reason an avocado craze is sweeping
the nation has to do with the fruit’s buttery
rich flavor and versatile texture, and part
of it has to do with the incredible nutrition
that can be found beneath that
green-ish tinged, soft leather-like
skin. Long revered as a superfood
with good vitamin and fat
content, the fleshy green fruit is
being used in the development
of a drug that researchers
hope will one day be able to
fight blood cancer.
At this time the avocado is
known the millennial darling
that’s often found these days
spread on toast at bistros for a
bloated price. So famous is the
avocado and so strong is its pull on
hungry millennials, it’s hard to find a
company that isn’t trying to cash in on
the soft green fruit’s star power. There’s
no denying that millennials do eat lots of
avocados, though.
Humans have been eating them for thousands of years,
but young people in their 20s and 30s have recently
sent demand skyrocketing. According to the International
Trade Centre, global avocado imports hit $4.82
billion in 2016, with imports growing by 21% between
2012 and 2016. One London plastic surgeon said in 2017
that he’d treated so many patients who’d cut themselves
slicing the fruit, his staff started calling the injury
“avocado hand”. Pricy avocado toast has even been called
a cash-sucking frivolity and the reason why so many millennials
can’t afford homes. Xavier Equihua is CEO of the

The Time Hass Come
Well Rounded Fruit
Avocados come from all
around the world. Same
fruit yet different shapes
and sizes.
The time has come to put all the
awful rumors that are behind
this beloved fruit.
The Center of Attention
It would be a waste to
throw away the pit! Learn
how to be resourcefull and
use the whole avocado.
Turn a new leaf
Let us help you make
your NON-avocado-lover
friend into a believer of
this magical fruit.
Adventurous Avocado
Learn how to this creamy
fruit has taken off into other
products other than food so
you can use in your daily life.
The OG avocado
Ever wondered where
avocados come from?
Well, from a tree. Joking.
Learn the origins of the
wonderful avocado.
Fact:
Avocados
are the Best
Learn about the
benefits of avocados
and why they are so
popular among foodies.
Golden Fruit
Miracle Goods
Give us a visit at Whole
Foods Market and shop
around all the good and
nutritious products that
contain this beneficial fruit.
Avocado the Celebrity
Wonder who is also
benfiting from the one and
only avocado? Proof of
celebrities shopping at
whole foods
Let me Guac your World
Avocados can show you
the world with the impact
it has on differnt cultures.
The Center of Attention
It would be a waste to
throw away the pit! Learn
how to be resourcefull and
use the whole avocado.
You hass to be kidding me
Learn how buying products
from whole foods allows you
to help those in need.
Good Greens
Learn all the different
ways you can make nutrition
meals and natural beauty
products with just an avocado.
Missing your other half?
Send fun postcards to
those who share the
same love for avocados.

Benefits of the Avocado, the Super Fruit
People like to talk about super foods all the time beacuse they are packed with the most
nutrients giving you the most benefits. In the case of superfoods, avocados really are a
cut above. Avocados are super dense and full of nearly 20 vitamins and minerals. Avocados
are also a great source of healthy fats that help you feel full, while keeping your heart healthy.
Also, other than being a great food in term of health benefits, avocado is SUPER tasty and
has a lot of different uses. The firm but creamy nature of avocado gives you so many
options and opportunities in the kitchen.
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Avoobsessed • 8
Avocados. Are. The. Best. Fruit. In. The.
World. Fruit, you say? Why yes... it may be
hard to believe, but that tasty green thing
is not a vegetable, but a fruit –a berry, to be
exact. Honestly, there might be something
slightly wrong with you if you don’t like avocado.
We could happily eat it everyday -- as
long as it’s not a hot avocado ... that’s just
gross. Read on to find out things about the
avocado you never knew. These are the reasons
why you should grab one right now,
cradle it, kiss it and thank it. Then eat it -- or
put it in on your face. Avocados are really
fattening, but in a very good way. They have
more fat than any other fruit, but don’t let
By Renee Jacques
that deter you from eating them! Avocados
are full of incredibly healthy mono-unsaturated
fat. It’s the most amazing kind of fat
because it is good for your heart. Still skeptical?
Allow the American Heart Association
explain why mono-unsaturated fats are the
bomb: “[They] help reduce bad cholesterol
levels in your blood and lower your risk of
heart disease and stroke. They also provide
nutrients to help develop and maintain
your body’s cells. Monounsaturated fats are
also typically high in vitamin E, an antioxidant
vitamin most Americans need more
of.” Yes, you read that right. It’s full of a fat
that makes your body healthy.
1 2 3 4 5 6 7 8
Eat your
Greens
One study showed that
when avocado is added
to salad, the absorption of
beta-carotene from carrots
increased 13.6 times, and the
absorption of alpha-carotene
from lettuce increased 4.3
times compared to the same
salad eaten without avocado.
The reason is because the
mono-saturated fat in an
avocado helps the body
absorb fat-soluble carotenoid
phynutrients better.
Spread
It Up
Avocados are full of magnesium
and potassium, two nutrients
known to help reduce
blood pressure. Avocados provides
more magnesium than
twenty other fruits. Forget
butter, jam, mayonnaise or
peanut butter. Have you ever
heard of avocado toast? It’s
basically the best thing ever.
You’ll be getting the benefit
of over 20 nutrients when you
mash it up.
Miracle
Golden Oil
There is such thing as avocado
oil, and it’s said to do
wonders for your body. Avocado
oil, or fat pressed from
the fruit, is similar in form to
olive oil. When you cook with
avocado oil, you could be
fighting heart disease, cancer
and signs of aging. Research
in Mexico has shown that the
oil has the power to combat
destructive rogue oxygen
molecules. These types of
molecules are known to
destroy cell membranes,
proteins and DNA.
Keep it
Fresh
Guacamole is the healthiest
and best dip ever. Here’s a
tip: Contrary to popular belief,
adding the avocado’s pit to
a bowl of guacamole is not
what keeps your dip fresh
and green days after making
it. The real trick is adding
plenty of lime and lemon
juice. It’s the exposure to
oxygen that turns your guac
brown -- lime and lemon
juice’s acidity slows down the
oxidation process.
Natural
Moisturizer
Avocados are a much cheaper
version of Botox. That’s right,
avocados are not only for eating.
An avocado can serve as
a wonderful moisturizer, treat
sunburns by preventing chafing,
and it even help reduce
wrinkles. Try this easy mask to
block wrinkles from forming
and to seriously hydrate dry
skin: Mix raw honey, yogurt
and an avocado together, and
then slather it on your face.
Magical
Beans
If you’re tired of eating beans
to get your fiber fix, start
eating some avocados. There
are 10 grams of fiber in a medium-sized
avocado, with 75
percent of that fiber being insoluble
(the one that speeds
up the digesting process),
and the other 25 percent
being soluble, responsible for
making you feel “full”.
Sweet
Sugary Sap
Aside from its high mineral
content which may help prevent
anemia, avocado honey
provides most of the same
benefits as any other honey
varietal. It’s effective in fighting
the harmful effects of free
radicals in the body, supporting
the immune system, and
assisting in the treatment
of chronic health conditions
ranging from cardiovascular
and neurological diseases, to
issues in the digestive tract,
diabetes and even cancer.
Buttery
Substitute
Avocados make for a great
butter substitute for healthier
baked goods. If you’re trying
to eat healthier, you can swap
in the super-fruit for butter in
most recipes. Chocolate-chip
cookies and banana bread
can taste delicious when
baked with avocado. Check
out these awesome avocado
brownies from “How Sweet
Eats.” There’s even avocado in
the frosting!

By: Katie Berry
Ever wondered if there are other uses for avocado pits besides
trying to sprout them? Here are some ideas, including
ways to eat avocado pits!cDo you eat avocado pits? Turns
out they’re very good for you and useful around the house,
too!nMost of us know avocados are the basis
for guacamole, but few people realize
avocados actually date back to
10,000 BCE where they’ve been
traced to the state of Puebla,
Mexico. Avocados grow well
in tropical and Mediterranean
climates, so it’s
not surprising to find
them used in
cuisines throughout
the world.
What is surprising
is how versatile
these
delicious
fruits are.
Although
treated
primarily
as an
addition
to savory
foods
in the
Americas,
avocados
have sweeter
uses elsewhere in
the world. In Southeast
Asia, avocados are
enjoyed in milkshakes, ice
cream, and other desserts.
Moroccans and Ethiopians
blend avocado with milk and
sugars for a sweet beverage, while in
Brazil they’re often eaten mashed with lime
and sugar.
THE CENTER OF ATTENTION
THE CENTER OF ATTENTION
In the United States, Persea americana (the avocado), is so
frequently associated with California that “California-style”
means that avocado has been added. Want to see the price
of your cheese omelet double? Ask for it “California-style”.
The same goes for burgers, Eggs Benedict,
grilled cheese
sandwiches… and then there’s the
THE CENTER OF ATTENTION
THE CENTER OF ATTENTION
THE CENTER OF ATTENTION
California sushi roll which allows
people who don’t like raw fish
to enjoy sushi. With avocados
being eaten all over
the world in a variety
of cuisines, it’s not
surprising that scientists
have started
looking into the
properties of their
seeds. What
they’ve found
is that extracts
from avocado
pits are anti-inflammatory,
anti-microbial,
anti-bacterial
and anti-fungal.
They’re also
full of antioxidants
and
soluble fiber that
lowers cholesterol.
In other words,
that slimy brown
avocado seed we’ve
all been throwing out
is actually a nutritional
powerhouse if you know
how to make use of it.
If you think that an avocado’s nutrition
is confined to the yellowish-green
flesh and you can trash the skin and the
seed, discard that thought. Avocado peel ...
Avoobsessed • 21

Take it all in
... benefits are similar to those of the
flesh, such as lowering cholesterol,
aiding in weight loss, and preventing
cancer. But the effects are probably
faster when you add the peel to the fruit
because the skin is richer in beneficial
plant chemicals.
The peel is a storehouse of nutrients and
provides the fruit with natural resistance
to pests and diseases, thanks to its
antifungal properties. However, as the
fruit ripens, the antifungal properties
decrease.A study found that the avocado
peel has more antioxidants than the
fruit flesh.
In the course of daily activities, your body
accumulates a number of toxins which
give rise to reactive molecules called
free radicals. These free radicals go on
a rampage inside the body, damaging
cells and increasing oxidation (burning).
Cancer and cardiovascular diseases are
thought to be a result of this free radical
damage.
If you cut open a ripe avocado, you will
notice the color of the flesh varying from
yellow near the seed to pale green in the
middle and dark green closer to the skin.
And when we talk about avocado peels
being as nutritious or sometimes even
more nutritious than the fruit itself, we
are talking about this dark green side of
it.
Since it has been found that the content
of these helpful chemicals increases as
we approach the skin, do not peel the
skin off. Instead, cut the fruit in half, remove
the pit, and scoop the flesh out
with a spoon. Don’t stop at the yellow
fleshy part. Take the green signal, dig
deeper, and scrape out as much of the
green part as you can.
If you’re an avid avocado eater or you
just happen to whip up an extra large
batch of guacamole, you may find
yourself wondering as the peels and
pits pile up in the waste bin: Is there
something I can do with all this?
Your first inclination might be to
compost them. This isn’t a bad impulse,
but avocado skins and pits tend
to be slow to decompose. To speed
the process, cut the peels into small
squares with kitchen scissors before
adding them to your composter. If
you’ve had your composter for a while,
take some of the rich soil it produces
and use your avocado skins to plant
seedlings! The skins, once lined with
your composted soil, make great,
small, windowsill-size pots you can
put right into the ground when the
seedling is ready to be transplanted.
If you’re not composting, that’s ok:
You can still reuse your avocado pit by
planting it in your garden and growing
your very own avocado tree.While you
can also chop them up to add to your
composter, avocado seeds take even
longer than peels to decompose. Don’t
despair! This characteristic actually
makes them great for reusing in all
sorts of fun ways.
Nutritious Greens
Since it has been found that the
content of these helpful chemicals
increases as we approach the skin,
do not peel the skin off. Instead, cut
the fruit in half, remove the pit, and
scoop the flesh out with a spoon.
Don’t stop at the yellow fleshy part.
Take the green signal, dig deeper,
and scrape out as much of the green
part as you can.
Chop it up
If you’ve ever eaten
an avocado then you
know you can’t just
bite into the pit. If you
want to use the pit
straight from the fruit
you’ll need a blender
or food processor. You
don’t want to put the
whole pit in, though.
Instead, carefully cut
it into quarters with
a sharp kitchen knife
then blend or process
it until it’s pulverized.
Grate It
Whip up ground avocado
seed into this simple avo face
scrub. You can dry and grate
split avocado seeds to add
a slightly bitter flavor to a
number of Mexican dishes,
including dips and sauces.
Stop letting the dark green bits that
attach to the skin end up in the trash.
The outermost flesh is actually the
healthiest (edible) part of the berry.
Those slightly rough pieces are where
the carotenoids hide. Carotenoids are
essentially antioxidants, though you
may also recognize them as natural
pigments: they give carrots, apricots,
and flamingoes their color.
Can you see me?
Historically, extracts from
avocado pits were used
as inks and food dyes. Put
the seed in a heavy plastic
bag and crush it using
something heavy like a
hammer or a brick. The
milky liquid that comes
out will turn red or black
when exposed to the air.
Dip a calligraphy pen
or a thin paintbrush
into this liquid and use
it to write or paint
on a sheet of paper.
Grow it
If you’ve had your
composter for a while,
take some of the rich
soil it produces and use
your avocado skins to
plant seedlings! The
skins, once lined with
your composted soil,
make great, small,
windowsill-size pots
you can put right into
the ground when the
seedling is ready to be
transplanted.
Avoobsessed • 23

Whole Food Market
Salsa Verde with
Avocado
8oz | 9.99
Strengthen weak
strands with this
deep conditioner for
damaged hair by Shea
Moisture that smooths
rough cuticles for
frizz-free styling.
Avocado Good Soap
5.0oz | 2.48
Perfectly green and slightly
sweet with hints of nuttiness,
just like a ripe avocado
Boulder Canyon Avocado Oil
Sea Salt Potato Chips
5.25 oz | 2.95
Thickly cut and satisfyingly
crunchy, your favorite dip
will be asking for more.
365 Avocado Chunks
10oz | 3.29
Frozen avocado chunks
make a great addition to
smoothies on the go.
365 Avocado Oil
4 fl oz | 4.50
Whole Food Market
Salsa Verde with Avocado
Primal Kitchen Extra
Virgin Avocado Oil
8oz | 1.49 8.5 floz | 10.99
Delicious and healthy
salsa. Add a bit of spice
with every meal.
Made exclusively with premium
California avocados. Unrefined
yielding an emerald green,
nutrient rich, buttery oil.
Fortifying and Rich
Avocado Oil. Shine for
Skin & hair care.
Plum Organics Stage 2
Apple Spinach Avocado
3.5oz | 1.79
With blends of pure fruit
and veggies, our organic
baby food pouches are
perfect for your little foodie.
Giovanni 2chic Avocado
& Olive Oil Shampoo
24 floz | 15.19
Conquer dry, damaged
hair. Discover a radiant new
world of strength and shine.
Organicgirl Avocado
Cilantro Vegan Vinaigrette
8 fl oz | 4.99
A blend of avocado, fresh
cilantro, a splash of lime
and a kick of real jalapeno.
Cado Ice Cream Deep
Dark Chocolate Avocado
Frozen Dessert
1 pt | 4.97
Frozen avocado chunks
make a great addition to
smoothies on the go.
GOLDEN FRUIT
MIRACLE GOODS

GOOD
GREENS
Avocado Miracle Tea
INGREDIENTS
1 big avocado pit
2 cups water
TEA
Creamy Avocado
Banana Green Smoothie
INGREDIENTS
1 large frozen banana
¼ – ½ medium ripe avocado
1 scoop plain or vanilla protein powder
1 large handful greens of choice
3/4– 1 cup unsweetened plain almond milk
ADD-INS optional
1 Tbsp seed of choice
½ tsp adaptogen of choice
½ cup sliced frozen, fresh cucumber or
berries
1. Get an avocado pit (if you want
a deeper flavor, you can use 2 or 3
avocado seeds but one big one will do.
Wash it and put it in a pot and place it
on medium heat. When it starts to boil,
time it for 5 minutes after which you
take it off the flame and allow to cool
slightly before peeling it
2. Divide the avocado into two and
further chop it up into smaller bits (the
pit will be soft enough to cut through).
Place it back on the fire with 2 cups of
water and leave to boil for 10 minutes.
The tea is ready. Remove the chopped
up bits of avocado pits by straining it.
You can drink it like as it is or add a
teaspoon of a sweetener of your choice.
SMOOTHIE
1. To a high-speed blender, add frozen banana,
avocado, protein powder of choice, greens, and
dairy-free milk. At this time, add any desired
add-ins, such as adaptogens, seeds, or additional
fruits and vegetables (such as berries or
cucumbers).
2. Blend on high until creamy and smooth,
scraping down sides as needed. If smoothie is
too thick, add more dairy-free milk to thin. If
too thin, add more frozen banana or avocado.
3. Taste and adjust flavor as needed, adding
more banana for sweetness, avocado for
creaminess, or greens for vibrant green color.
Protein powder can also be used to add more
sweetness (depending on brand / flavor).
4. Divide between serving glasses and enjoy!
Best when fresh, though leftovers will keep
covered in the refrigerator up to 24 hours or in
the freezer up to 2 weeks.
Avocado Foot Scrub
INGREDIENTS
1 avocado
2 tbsp coarsely ground oatmeal
4 tbsp sea salt (or sugar)
1 tbsp essential oil (optional)
1 tbsp honey (optional)
TEA
1. Remove the pit, whole, from
a ripe avocado. Let the pit
dry for a couple of days. Store
the rest of the avocado in the
refrigerator until the pit is
dried out and you are ready to
make your foot scrub.
2. Once dry, grind the pit until
you have a gritty powder consistency.
Set aside.
3. Scoop out the contents of
half of the avocado and mix it
with the cornmeal.
4. Add the pit powder to the
mixture.
5.Add sea salt (or sugar) as
desired for exfoliation.
6. Combine honey and essential
oil into the mixture if you
choose to include them.
Keep your avocado foot scrub
in an airtight container and
store it in a cool, dry place,
preferably a refrigerator.

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