christmas test magazine V5

Retailers Embrace AI
Technology for Improved
Customer Experience!
Artificial Intelligence is becoming commonplace
across major industries and retail is no
exception.The retail industry is looking for ways to
keep up with the times and many companies have
started implementing AI technology across the
entire product and service cycle – from assembly to
post-sale customer service interactions.
Major retailers such as Walmart, Sephora,
Walgreens, North Face, Uniqlo, West Elm, and
Macy’s are using AI to enhance cus-tomer
experiences at their stores while also improving
security. AI Applications in Retail While hardware
giant Lowe’s uses small robots to give directions
and help customers navigate a large hardware
store, Walgreens is using technology to track the
spread of flu, based on the locations of customers
picking up prescriptions so they can alert
customers to the flu activity in their area and stock
more flu-related products.Another example is
makeup company Sephora, which now uses AI
technology in many of its stores to scan customers’
faces and help them choose the perfect shade of
blush, lipstick, or eyeliner without having to test
multiple products.
Meanwhile, a Walmart store in New York is
becoming the "store of the future" by incorporating
the latest AI technology. The store’s smart cameras
will have the capability to alert workers when items
are out of stock and even let them know when a
bunch of bananas has gone bad. Providing a
Customisable Retail Experience Artificial
intelligence is being used for everything from
preparing packages in warehouses to enhancing
security to creating a customised experience for
consumers.One company that is delivering
solutions to retail and security is VSBLTY Groupe
Technologies Corp. (CSE:VSBY) (OTC:VSBGF).
VSBLTY is at the forefront of making AI work in the
retail space, developing innovative facial
recognition software and interactive digital screens
that will provide retailers with a multitude of AI
features.
VSBLTY’s VisionCaptor content management
system brings interactive messages to any digital
screen and provides insights on customer
demographics and emotional states, allowing
engagement with consumers in real time.By
commanding guests’ attention with dynamic digital
displays, custom content can be provided based on
what the display camera "sees," while gaining
valuable insights in real time. Through engaging
digital assets such as animations, photos, videos,
and multimedia content, VSBLTY software creates
a complete customer experience through digital
displays, which can be utilised in transit hubs,
entertainment and sports venues, grocery stores,
drug stores and, really, any retail environments.
What’s more, VSBLTY’s VisionCaptor can be
integrated with other technologies, including RSS
feeds, QR codes, and Bluetooth. Using Edgeand/or
Cloud-enabled digital display solutions,
retailers can now enhance guest experience with
proximity-aware, interactive brand messaging
triggered by demographic, identity or even sentiment,
while simultaneously gaining ground
breaking levels of measurement and actionable
insights," according to the company’s website.
Offering Enhanced Security Features VSBLTY has
also developed AI solutions that enhance security.
VSBLTY Vector is focused on security solutions that
combine video screens with facial recognition
software and criminal databases in order to identify
"persons of interest" or individuals carrying
weapons. Cameras are embedded in screens and
can identify individuals alone or in crowds more
effectively than overhead cameras, and can allow
for demographic and emotional recognition as well
as facial and object recognition. By teaching
computers how to skillfully interpret their
surroundings, VSBLTY software can contextualise
all of the information about those surroundings and
deliver it to the end-user vetted and streamlined for
the particular security application. VSBLTY is
publicly traded on the Canadian Securities
Exchange, OTC, and Frankfurt, with the symbols
CSE:VSBY, OTC:VSBGF, and Frankfurt: 5VS.
Thank you to the News USA for this story