Allison Bahr Portfolio

PORTFOLIO
Allison Bahr | 1

Contents
ADVERTISING
4
PACKAGING
24
UI/UX & WEB DESIGN
30
PUBLICATIONS & EDITORIAL
40
Allison Bahr | 3

Crust Pizza Co.
ADVERTISING CAMPAIGN
Overview: For this campaign, I was given
a real world client and client brief to help
achieve the client’s goals for a proposed brand
awareness advertising campaign. The client in
question was Crust Pizza Co. Cinco Ranch
location in Katy, TX. The client wanted
designs that complemented their existing
brand, but also to set themselves apart from
other popular pizza chains in the area by being
the coolest place to have a meal. So to rectify
this, I created trendy illustrations that were in
line with their industrial aesthetic, but kept
the graphics and messaging quite casual and
inviting as to draw in potential customers..
Deliverables: Tee Shirt design, 6 social media
posting graphics, & 1 one-sided event flyer
(8.5’’ x 11’’)
TAKIN’ IT EASY
LIVIN’ CHEESY
KATY, TX
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WHO SAID THE PARTY HAD TO
WAIT TILL THE WEEKEND?
KIDS EAT FREE
MERRY CRUSTMAS TO ALL
A N D T O A L L A G O O D S LI C E
EVERY WEDNESDAY
EVERY TUESDAY
KATY TX
KATY TX
KATY TX
GIVEAWAY ALERT!
Enter to win one of two $50
Crust Pizza Co gift cards to use
at our Cinco Ranch location!
Entering is Easy-Cheesy!
To enter:
1
Like this post
MOVIE NIGHT
2
3
Comment and
tag 3 friends
on this post
We’ll handle
the rest!
KATY
TX
Winners Will Be Announced:
12/18/20
JOIN US FOR A SLICE OF FUN!
SEASON’S EATINGS
KATY TX
KATY TX
KATY TX
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KATY TX
Presents
MOVIE NIGHT
JOIN US FOR
A SLICE OF
FUN!
KATY
TX
Friday, December 18th @ 8:30 PM
DISNEY’S ONWARD
GREEN SPACE AT STABLESIDE
9910 Gaston Rd Katy, TX 77494
@crust_pizza_co_cincoranch | crustpizzaco.com
10 | Allison Bahr
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North Shore
Adventure Park
ADVERTISING CAMPAIGN
Overview: North Shore Adventure Park is
Minnesota’s newest outdoor adventure park
located in the heart of Superior National
Forest along the iconic North Shore. For this
projected I was tasked with researching the
client, creating a brief, and delivering a fully
revamped advertising campaign that would
bolster ticket sales and interest towards this
newly built park.
Deliverables: Print ads (full, 1/2 horizontal,
1/3 vertical), Billboard, Social Media ads,
Digital Banner ads, Unique Promotional
Item, Guerilla Marketing Tactic, & Email
Campaign.
Software: Adobe Illustrator, Adobe
Photoshop, Adobe Animate, Mailchimp
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CLICK ME! I’M ANIMATED!
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PixelPen
PACKAGING
Overview: PixelPen is a drawing tablet
brand focused on making digital art tools
appear less intimidating to young, budding,
yet trepidatious digital artists. In this project,
the objective was to propose a brand and
make a packaging system that would cater to
a specific target market. The market I went
into was the digitizer market, a market in
which 93% is controlled by a single corporate
entity, Wacom. I wanted my target market to
be young digital artists, but more specifically
young artists who may be afraid or too
intimidated by the high standards of digital art
marketing to actually start their journey into
digital art.
Deliverables: Tablet box, pen nibs carton, pen
upgrade carton.
Software: Adobe Illustrator, Adobe
Photoshop.
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Cranked
Caribou
PACKAGING
Overview: Cranked Caribou is an alcoholic
beverage brand centered around giving your
cocoa a nice, cranked up kick. This is not your
dad’s whiskey. For this project, the parameters
were to design labels for two existing die-lines,
a milk carton and soup can label, but any food
item could live in those two die-lines. The task
was to propose a brand devised of these two
products and make packaging that would
clearly appeal to its target consumer.
Deliverables: 1/2 gallon carton, label.
Software: Adobe Illustrator, Adobe
Photoshop.
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nuRx
APP & EMAIL BLAST
Overview: Getting a birth control prescription
can be a bit of a hassle if you’re a working
woman, or a woman without insurance. For
most women in America, you have to miss
work to go through the process of going to
an appointment with a gynaecologist then
find time to get your prescription filled and
wait even more time to actually have the
prescription filled. To top it off, you have pay
outrageous premiums to get just a 3 week pack
of hormonal pills if you don’t have insurance or
birth control isn’t covered by your insurance.
nuRx is here to make this process more
convenient to the everyday woman on the go.
Deliverables: Phone app, email campaign.
Software: Adobe Illustrator, Adobe XD,
Mailchimp.
CLICK ME! I’M PROTOYPED!
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PAX South
EVENT APP & WEBSITE
Overview: For this two part project, I was
tasked with choosing an event that had been
cancelled due to COVID-19, and design
an app and website that would take place
the following year, all while following CDC
guidelines and being the most user friendly
app and website possible.
Deliverables: Phone app, Website with
e-commerce.
Software: Adobe Illustrator, Adobe XD,
Squarespace + HTML & CSS.
CLICK ME! I’M PROTOYPED!
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Logitech G
Catalog
EDITORIAL DESIGN
Overview: For this assignment, I had to
design a product catalog for any brand of
my choosing. I chose Logitech G, as I really
enjoy their products and brand aesthetic. The
requirements of the project were to create
2 lifestyle spreads, a terms and conditions/
ordering section, to showcase at least 15
products, and implement a grid of products all
while following my own grid I made.
Deliverables: Product Catalog.
Software: Adobe Illustrator, Adobe
Photoshop, Adobe InDesign.
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Cooking
With
Alcohol
PUBLICATION DESIGN
Overview: This trilogy is a book series I
made about cooking with various different
alcoholic beverages. I wanted to integrate the
mid-century style form of illustration from
cookbooks of the 1950s into something fresh
for a more millennial demographic. This series
was designed to be marketable and easy gift
idea for that special someone who enjoys
drunk cooking.
Deliverables: 3 dust jackets.
Software: Adobe Illustrator, Adobe
InDesign.
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Contact
email: abahrcreative@gmail.com
phone: (956)-202-5706
website: allisonbahr.site
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