5 Tips for Boosting Your eCommerce Conversions

5 Tips for Boosting Your eCommerce Conversions
In these times when sites like BigCommerce and Shopify makes it easier for enterprising
people to start eCommerce businesses, many people are planning to start their own business
and take it to greater heights. When it comes to making money using an online interface,
what better way than an eCommerce store. Here, it is significant to understand that setting
up a store is not enough for the generation of sales, a lot more needs to be done to make the
business start making money. Understand the market and then come up with strategies that
help to make the sales occur. One of the strategies that can work wonders for your new
business is the use of high-end and results-oriented eCommerce SEO Services.
eCommerce SEO services provide online businesses with specialized, highly focused, and
professional Search Engine Optimization Services for the eCommerce business or website.
These are eCommerce-centric SEO activities and strategies and help to improve the visibility
of the website in search engine results pages.
If you are planning to set up an eCommerce business or a store, the possibility is that the
metric you are most concerned about is the conversion rate. If this aspect of your SEO
strategies turns out to be right, your business is sure to soar high and the sky is the limit for
you. So, how to go about it? Here, we share the top 5 tips that shall help you boost your
eCommerce conversions.
Speed or User Experience
We understand that you must be doing everything that is necessary to bring customers to
your store. So, there is no point losing them because of minor errors like the site not loading
quickly or user experience related errors. Visitors looking for an excellent user experience that
does not waste their time in slow loading. If your store website fails to do so, it will have a
direct impact on your conversion rate. It is thus important to organize products logically, take
relevant steps that help in boosting the site’s speed, and provide a good and pleasant buying
experience from the store. This is possible when the website is easy to navigate and load
ensuring a high-end user experience.

Premium-quality Multimedia
One of the challenges faced by store owners in the eCommerce business is that people fail to
feel and touch the products and have a look at it with their own eyes. They have no choice
but to rely on videos, images, and words and create an impression of the product. Thus, it is
important that the images and videos posted on the website are high in quality and give a
truthful depiction of the product. People have the right to know what they are getting. If there
is even a small doubt in the minds of the customers, they will not take more than a moment
to abandon the product in the cart. Poorly shot videos and poor images are a strict no-no for
an eCommerce business. Compromise with nothing but great multimedia for the site so that
videos and images do not let you down.
Fast and Safe Shipping
Customers, after purchasing the products want them to be shipped and delivered as quickly
as possible. Thus, eCommerce business owners must set up a system in place that allows for
quick, hassle-free, and safe shipping. In the absence of such a facility, it is not unusual to find
customers walking away from the products. Nobody wants a long wait once the payment is
made and it's delivered to their doorstep. This challenge can be overcome with simple policies
in place. Thus, when setting up your eCommerce store, it is important to focus on your
shipping policy. Ensure that your policy talks about and take required steps to ensure quick
shipping ad people want their purchases to be delivered to them quickly.
Call to Action or CTA
The goal of every eCommerce store owner is to have increased visitor traffic to the site who
also buys the products. It is one of the aspects of visitor’s traffic. The store owner would like
to control what the visitors must do once they are on their website. This can be achieved by
having a call to action. It is important to have a strong call to action so that people who are
just visiting your website get encouraged and motivated to make a purchase. CTA proves to
be their guided tour.
Fast and Safe Checkout Process
The last but not the least tip that can help you boost eCommerce conversions is streamlining
the checkout process. It is important to understand for the store owners that every barrier
that puts a customer decide what they want from the product to its actual payment will
reduce the conversion rate. Platforms like Flipkart, Amazon, etc., are phenomenally successful
because they have fast and easy checkout in place.
Taking care of these tips and considering them when setting up your eCommerce business
shall help you increase your conversion rate.

Source: https://www.unitymix.com/read-blog/2488_5-tips-for-boosting-your-ecommerceconversions.html#google_vignette