Outlook December Digital Magazine

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40payton wozny | editor-in-chiefphoto courtesty of lily darwazaSTILL IN THE GAMEStudent athletes stayingactive with high schoolsports on pausephoto courtesty of mimi tylerLily Darwaza, 12, stunting with her All-Starcheerleading team at Stingray Allstars.Sami Tyler, 9, playing softball with her travel team at thePotomac Lakes Sportsplex Loudoun.photo courtesty of amy luckyphoto courtesty of sonja jansonsJackson Lucky, 12, in the USTA single-gender 18U DistrictChampionships.David Jansons, 9, playing golf at International CountryClub with his family.
41 December 2020NBA FINANCIAL PROBLEMSWhy the NBA could lose millionsto billions of revenue inthe 2020-2021 seasonkaleb steele | staff writerphoto courtesy of basketballforever.comOn March 11, 2020 the NBA season got postponed due to multiple players testing positive for COVID-19. The NBA came backJune 7, 2020 to a bubble in Orlando, Florida. Only teams that still had a shot at the playoffs were invited to the bubble. Theseteams played a mini eight game regular season to get the players back in shape and finalize the standings. Additionally, the 8thand 9th seeded teams played in a mini tournament to secure their spot in the playoffs. The playoffs then proceeded as usual, but still theNBA’s revenue dropped 10% to $8.3 billion for the 2019-2020 NBA seasonThe NBA makes it’s profit from merchandising, ticktes, television, and sponsorships. It is projected to lose 40% in overall revenuewhich is approximately $4 billion. However, the NBA salary cap and luxury tax will still increase this year, adding to the overall loss.The NBA has taken a hit with merchandising since the 2017-2018 season. Since then the NBA has lost 5% of what they usually haveat the end of the season. The NBA has lost $16.6 billion over the years since 2018. I was able to speak with Oakton’s Sports & EntertainmentMarketing teacher Mr. Barrow about this upcoming NBA season and how will the NBA handle merchandising this season. Thesewere his thought, “ I don’t believe that the NBA will lose money from merchandising. Out of anything, they will get more money thenthey usually do this year from merchandising.”The NBA makes about $800 million from tickets as well making $2 million, on average, a game. The possible effect of no fans inattendance, in this upcoming season, could lead to the league losing this entire form of revenue. Since the teams must submit a requestto the state to allow fans, this statistic is still unknown. Even though most teams have decided to not allow fans, others are deciding tospend their own money to get the cleaning supplies to allow fans to attend the games. Fortunately, the teams will also save some moneynot having fans at the game. Most NBA teams pay for more suites in the arena which they will not need to purchase. Also, they will notneed to pay the transportation companies to help get fans in and out of the stadiums as fast as possible. Teams still have to pay their staff,plane tickets, hotels, buses, and their players.The NBA has a deal with ESPN, TNT, NBA TV, and ABC to exclusively air specific games on their network. In return, the networksgive the league a portion of the advertising profit. COVID has hurt the NBA badly when it comes to money. Cancelling games throughoutthe season will lead to less TV ad revenue. The NBA decided to come back early because they will lose less money. Also, they getto have NBA Christmas Day games which usually attract a lot of fans. Even though last year’s season ended October 12th, this NBApreseason will run December 11 through December 19. Therefore the regular season will tip off December 22 despite the lack of rest forthe playoff team players. The NBA is scheduled to play a 72 game season. In order to secure the last two playoff spots in their conferenference,the 7th-10th seeds will have to play in a tournament. Another great money making event for the NBA is the All Star Weekend.This usually occurs in February but they doubt it will happen because of COVID.One good example of a profit making sponsorship is the deal with the NBA and NIke to add the logo on the jerseys. Nike and the NBAincreased their profit by 245%. However, the NBA had already lost $200 million to China over a scandal in 2019 where the GeneralManager of the Rockets tweeted, and quickly deleted, comments supporting Hong Kong over China.I think the NBA will hit a blockade in the road due to COVID and social media, but, once things start getting back to normal, wheneverthat'll be, the NBA will start making the money that they used to and more.“ I don’t believe that the NBA will lose money from merchandising.Out of anything, they will get more money then they usually do thisyear from merchandising.” - Melvin Barrow
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Page 4: CORONAVIRUSThe deadly diseasethat h
Page 8 and 9: 8STATES CLOSE AS CORONAtommy hunter
Page 10 and 11: GOVERNMENT DISEASEGovernment effect
Page 12: 1213 December 2020ROAD TO A CUREThe
Page 15 and 16: 15 December 2020THE SPREAD OFMISINF
Page 18 and 19: ashley stewart|staff writerWHO IS K
Page 20: 20 21 December 2020VOTER SUPPRESSIO
Page 24 and 25: 24TRUMP’SREFUSAL TOCONCEDEPreside
Page 26: WOULD STUDENTS RATHERRETURN IN-PERS
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Page 38 and 39: SPORTS38COVID-19 SPORTSTIMELINEPand
Page 42 and 43: OPINION42WHAT’S NEXT FOR AMERICA?
Page 44 and 45: 44WHY THE 9-5 WORKDAY IS OUTDATEDTh

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