How To Rank A Page For Multiple Pages

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One particular set of businesses however can make things work for them and choose to havetheir page or site listed multiple times. This is for local companies. In local SEO, business entitiescan use different available ways to take advantage of multiple listings.How to get a triple click-through rate on Google?Google Adwords.Google Maps, andSEO (Search Engine Optimization)Method Number 1 – Using the power of GoogleAdwordsThe chances of Google Ads giving you optimized results are high if yours is a local business. Itstarts to give results almost instantly – the moment your campaign starts.You, however, need to know a few things here:Google Adwords is paid. The cost will vary as per the scale of advertising campaigns and thekind of services you hire to get the work done.Also, remember that Adwords account for only 2% of the total click-through rates. In the localscenario, the CTR may be a bit higher but still, you need to consider cost-effectiveness beforechoosing Google Adwords for your site.Google, at times, might consider not displaying any ads, if none of the ads are found to berelevant by Google – that is a decision that businesses need to respect. For local businesses, thechances of ads showing up are higher than for other businesses.Need to keep in mind that the ads might not get displayed on the top of the page – Google canplace them anywhere – left, right, or bottom and even take it to the second or third pages,depending on how relevant Google algorithms judge the ads to be.It is always a good idea to hire experts to do the work of handling campaigns involving GoogleAdwords.Method Number 2 – Use Google MapsLocal business must set up their Google My Business Listing. It is not a difficult or complex stepand can be done by anyone. It does not require you to have the technical expertise to do this.
Why is it important? If the user searches for a relevant business or topic in your location, yourbusiness can be listed on the top by Google giving directions and showing the location of yourbusiness on the map.To set up your business on Google Maps, you need to first set up your account. Next, you needto fill up details about your business. Make sure that the details are all correct and relevant.When describing your business, ensure that you add appropriate terms and keywords, and alsoadd a Call To Action at the end of it all. However, do not stuff the details – keep it simple, andeasy to read and understandAdd pictures of your office, factory, workshop, shop floor, screenshots of products and services,the entrance, and so on. The other thing not to forget here is to add customer testimonials andreviews on the Google Listing page.And finally, make sure that you have some credible recommendations, citations, links, etc. toshowcase the authority of your brand and business.Method Number 3 – SEO (Search EngineOptimization)SEO is the way to get organic leads and results. This is not easy at all – rather it is morecomplicated than Google Adwords.It is important to remember here that as a local business, you may choose not to have awebsite. This way you can get listed only using the Google Map option.To get multiple listings, you need to have a website where you can use the power of paid andorganic results. SEO packages help your site gets ranked on the search page result by theGoogle crawler.The crawler is managed by algorithms. This is one area where you need professional experts todo the work because this needs technical proficiency.There are on-site and off-site technical issues that need to be addressed. From keywordresearch to content optimization, you need to do a lot of work.You need to ensure that the User Interface is designed for an impeccably smooth browsingexperience; while there needs to be link building and off-page optimization for best results.
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