What Is The Difference Between SEO And SEM

What Is The Difference
Between SEO And SEM

SEO & SEM Strategy & Cost
Accessibility
Time of Implementation & Flexibility
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SEO & SEM Strategy & Cost
What is SEO?
SEO stands for Search Engine Optimization, which is the practice
of increasing the quantity and quality of traffic to your website
through organic search engine results.
How does SEO work
Search engines such as Google and Bing use bots to crawl
pages on the web, going from site to site, collecting information
about those pages and putting them in an index.
SEO is a fundamental part of digital marketing because people
conduct trillions of searches every year, often with commercial intent
to find information about products and services.

Paid search ads
a form of digital marketing where search engines such as Google
and Bing allow advertisers to show ads on their search engine
PPC (pay-per-click)
PPC (pay-per-call) – some ads,
particularly those served to mobile search
users, may be charged by the number of
clicks that resulted in a direct call from a
smartphone.
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CPM (cost-per-thousand impressions)
Most search ads are sold on a CPC / PPC
basis, but some advertising options may
also be sold on a CPM basis.
CPC (cost-per-click)
Refers to the actual price you pay for each click in your payper-click
(PPC) marketing campaigns.

Types Of Search Engine SEO Factors
‣ On-page SEO: Content, Architecture, HTML
‣ Off-page SEO: Trust, Links, User
‣ Toxins
‣ Emerging verticals
[Pro Tip]
Avoid comment spamming, link buying,
guest posting schemes and link
exchanges.

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What is Included in SEM marketing?
SEM works by leveraging the power of
search engines like Google, Bing and
Yahoo through paid ads to reach potential
customers at the perfect time and place.
What is the difference between SEM and
SEO?
it’s not really SEO vs SEM either. They do
work together closely as a team

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if your site isn’t user-friendly, mobile-friendly and fast, you’ll need to do this first.
That will require investment into your website and SEO. The great news is that expert
SEO will help make all of your marketing efforts more efficient.
My Tech Elite
My Tech Elite is one of the fastest
developing technology blog of Australia.

Which is better: SEO or SEM?
The main difference between these two terms is that search
engine optimization is simply a component of search engine
marketing. As mentioned above, SEM includes components
of paid search, such as PPC and also SMM (social media
marketing).
It is important to note that you should never use the terms
SEO and SEM interchangeably, because although they
work hand in hand, they are not the same term.

Thank you!
M y T e c h E l i t e