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OUR WORLD - Perspectives on Artificial Intelligence

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PERSPECTIVES ON ARTIFICIAL INTELLIGENCE<br />

Str<strong>on</strong>g protecti<strong>on</strong>s can enable the development of<br />

ethical AI in Europe, and force gatekeepers to respect with<br />

reciprocity the new architecture of data governance. The<br />

data ecosystem is ground-zero for AI innovati<strong>on</strong> in Europe.<br />

Data is the source of learning for AI systems and therefore<br />

very important for AI to become smarter. Privacy by design,<br />

c<strong>on</strong>sumer protecti<strong>on</strong>, and product safety will be at the top of<br />

our agenda since we will not compromise privacy for safety.<br />

More opti<strong>on</strong>s available to users, clear c<strong>on</strong>sent, and rewards<br />

for the use of our data, with str<strong>on</strong>ger security standards, as in<br />

cases of extreme pers<strong>on</strong>alizati<strong>on</strong> and micro targeting, would<br />

enable fairer AI in this evolving ecosystem, and inspire trust<br />

for European citizens. The EU has expertise in leading efforts<br />

to establish global norms and standards for data processing,<br />

which it can leverage in collaborati<strong>on</strong> with internati<strong>on</strong>al<br />

partners to achieve global c<strong>on</strong>sensus. In the European<br />

Parliament, we are currently working <strong>on</strong> an ambitious<br />

agenda to enable better, rules-based data collecti<strong>on</strong> and<br />

safer mechanisms to process, store, exchange, and transfer<br />

data. Standardisati<strong>on</strong> is necessary to ensure the high quality<br />

and safety of data, al<strong>on</strong>gside the establishment of data<br />

spaces governed by rules addressing the divergent levels of<br />

inherent risk of different sectors and technologies. Coupling<br />

these efforts with a secure digital ID can be instrumental in<br />

rethinking the current data ownership models.<br />

In the EU, a significant porti<strong>on</strong> of the budget and other<br />

funding instruments is earmarked for the development of<br />

digital skills, and digital educati<strong>on</strong> systems fit for purpose,<br />

as we must prepare the grounds for a seamless transiti<strong>on</strong><br />

of our societies and ec<strong>on</strong>omies into an era powered by<br />

intelligent systems. At both the nati<strong>on</strong>al and the EU levels,<br />

progress is necessary to calibrate educati<strong>on</strong> and professi<strong>on</strong>al<br />

training with the needs for digital skills, to enable greater<br />

understanding of AI across generati<strong>on</strong>s, and stimulate career<br />

paths into future jobs of AI innovati<strong>on</strong> and research.<br />

Our visi<strong>on</strong> is to foster technology that creates value for<br />

all, and enables our society to progress without impeding<br />

<strong>on</strong> the rights of Europeans. Striking this sensitive balance is<br />

a complicated endeavour, however the accelerati<strong>on</strong> of AI<br />

development, and the reach of its impact, implore us to get it<br />

right from the outset. The EU is a global champi<strong>on</strong> of privacy<br />

and data protecti<strong>on</strong> in the digital age. This achievement<br />

must be leveraged in establishing a safe ecosystem, where<br />

trustworthy AI enables us to achieve our objectives with<br />

regulatory c<strong>on</strong>trol, and establish a fair and equal society fit<br />

for the future.<br />

The European principle-based<br />

framework for AI systems must<br />

translate and establish by law,<br />

respect to our rights in the digital<br />

age. Progress has been made<br />

with landmark initiatives such as<br />

the GDPR, however more work is<br />

needed in this space to establish<br />

legally binding rules which provide<br />

developers and innovators with more<br />

legal clarity, and award individuals<br />

str<strong>on</strong>ger protecti<strong>on</strong>s of their rights<br />

and freedoms.<br />

22 January 2021 | <str<strong>on</strong>g>OUR</str<strong>on</strong>g> <str<strong>on</strong>g>WORLD</str<strong>on</strong>g>

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