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Gene Fedors Vice President, Education Programs RFID Technical ...

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DATAMAX : AUTO ID<br />

SMART LABELS<br />

Datamax Pioneer can assist with your<br />

<strong>RFID</strong> labeling needs with the same high quality<br />

manufacturing and superior service that you’ve<br />

come to expect from our traditional barcode<br />

labeling products. Our mission is to be your SAFE<br />

CHOICE for <strong>RFID</strong> smart labels. Nothing works<br />

better in a Datamax H-Class <strong>RFID</strong> printer than a<br />

Datamax <strong>RFID</strong> smart label - Guaranteed. We<br />

offer a wide selection of HF and UHF inlay options<br />

in the stock label program and can provide<br />

28<br />

euro<strong>RFID</strong> – your guide to <strong>RFID</strong> & GDS solutions<br />

hundreds of face sheet, inlay and adhesive<br />

combinations for your <strong>RFID</strong> custom label needs.<br />

WHERE TO GO FROM HERE<br />

After compliance is achieved the<br />

journey can end with an <strong>RFID</strong> program that<br />

resulted in added cost with no return, or you can<br />

continue the journey towards ROI. The journey<br />

most likely began in the compliance phase with<br />

education on <strong>RFID</strong> and it’s components, testing<br />

inlays on products, deploying pilot systems,<br />

developing infrastructure and setting technical<br />

goals. With the main goal of keeping the<br />

customer accomplished, the reward after<br />

compliance is discovering uses for data<br />

generated by <strong>RFID</strong> and using it to improve<br />

production planning and streamline business<br />

processes. One major manufacturer found<br />

another use for <strong>RFID</strong> tags besides compliance.<br />

Tags are used to write test data as products pass<br />

through quality control points in the<br />

manufacturing process. If a product is returned<br />

for warranty repair the technicians can see how<br />

it performed at each step in the manufacturing<br />

process. This statistical data can be compiled<br />

and used to improve manufacturing controls or<br />

to detect potential design flaws.<br />

Manufacturers have to look at more than<br />

just the cost of the label itself. Label costs are<br />

perpetual, but the key is to reduce the “applied<br />

tag cost” to create an acceptable ROI.<br />

Datamax can help you control the “applied tag<br />

cost” or how much in additional labor and<br />

opportunity cost is involved in labeling products<br />

with <strong>RFID</strong> labels. By adding automation, the<br />

applied tag cost decreases and the benefits of<br />

<strong>RFID</strong> become visible. For more information on<br />

<strong>RFID</strong> printers, labels or print engines for automatic<br />

applicators please contact us at 800-816-9649 or<br />

visit us on the web at www.datamaxcorp.com.<br />

www.datamaxcorp.com<br />

euro<strong>RFID</strong> – your guide to <strong>RFID</strong> & GDS solutions<br />

29

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