Gray's Auctioneers Information Portfolio

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Clarence Van Duzer(1920-2009)
Green, Orange, Blue
SOLD $2,000 | 5.6.15
Marketing Strategy
Our Fine Art, Antiques & Decorations auctions
are held live every month in our modern
showrooms in Cleveland, Ohio. Along with our
live auction audience we feature simultaneous
online bidding and telephone bidding. The
auctions are promoted extensively throughout
the global media, and attract major buyers
nationally and internationally. We are the only
licensed, bonded & insured auction house in
Greater Cleveland to hold live, monthly Fine Art,
Antiques & Decorations auctions. We are also
the only auction house in the region to offer
nine different bidding options as follows:
Live, Live via Telephone, Gray’s App
Bidding, and online at graysauctioneers.
com, liveAuctioneers.com and invaluable.
com. Absentee via telephone, email, person
fax or the internet at graysauctioneers.com or
liveauctioneers.com
We promote the auctions extensively online and
in print. Our entire catalogue is posted not only
on our website, but also on eight other national
and international Fine Art & Antiques websites
and databases.
In addition to posting our entire catalogue, we
list the auctions on more than twenty major fine
art & antique auction listing services throughout
the world.
We have a comprehensive and exclusive direct
mail list of 10,000 subscribers
(and growing) who receive our auction
postcards and emails.
We send out a press release for each auction to
fifty national & international media outlets. In
our short history we have been featured on:
Channel 3 WKYC - Cleveland’s NBC affiliate, in
The Plain Dealer, Northern Ohio Live, Antique
Week, Antiques Trader, Antiques Collector
(Farm & Dairy), The Sun Newspapers, Cool
Cleveland, The Scene, COSE magazine, &
Cleveland magazine.
We have featured print advertisements in:
Apollo Magazine, Antiques & the Arts Weekly
(aka The Bee), Antique Week, Antiques
Collector, Antiques Trader.
With a Twitter account, Facebook, Pinterest,
Instagram, LinkedIn accounts, and a blog we
are also able, through social media interfaces,
to introduce additional buyers who might
previously have been unfamiliar with joys of
buying at auction.
We host ‘Introduction to Auctions’ events for
local civic groups. We reach out to the greater
regional community with our “What’s it
Worth Fridays”.
We continue to explore new avenues of
promotion, and are confident that we are able
to promote your works of art to the widest
possible range of potential buyers.
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