Visual Identity 2019

Visual Identity

Our Brand
Enotria and Coe Vintners joined forces in
August 2015, bringing together decades of
experience working with exceptional wines,
and spirits.
Although founded in vastly different eras – Enotria in 1972 by wine
importer Remo Nardone, and Coe Vintners in 1930 by wine merchant
Eric Coe – both share humble beginnings and owe much of their
respective successes to their entrepreneurial spirit...and to
choosing the right products for the right markets at the right time.
The partnership is a logical progression for both businesses, with
Coe’s agility and strength as a premium bar and restaurant supplier
complementing Enotria’s extensive distribution expertise and
authority. As Enotria & Coe we are positive and practical – we
have one goal, and that is to be the best in the business.

Brand
Statement
We are the UK’s leading
specialist wine and spirits
supplier, renowned for our
product knowledge, strength
in partnership and commitment
to quality.
We have built our reputation on carrying
exceptional products, innovation and versatility,
constantly adapting to the market to offer leading
brand activation support and expertise to a range
of different businesses.
As a full service wine and spirits business, we are
committed to providing exceptional customer
service and inspirational product knowledge to
ensure the success of all our clients.

+ clean
+ classic
+ modern
+ premium
+ bold
+ evocative
Visual
Identity
Our brand look and
feel is bold, strong and
confident, a premium
graphic approach with
a contemporary nod to
traditionalism.

+ logo
+ brand mark
+ typography
+ layout
+ colour
+ photography
+ chart graphics & iconography
Core Brand
Elements

ur Logo
Our logo has been
designed in an elegant
and timeless typeface.
There is a subtle twist
on the ampersand to
emphasise the join.
It should always appear in
black or be reversed out in white
from a coloured background or
photograph. The logo should only
be reproduced from the master
artwork and should not be redrawn
or altered in any way.

The logo is always surrounded by an area of
clear space which remains free of all other
design elements, such as type & imagery
and is clear of any page edge to ensure
prominence and legibility.
The clear space around our logo is equal to
the height of a capital letter ‘E’. This area is
a minimum and should be increased
wherever possible.
There are three predetermined sizes when
using the logo on A5, A4 and A3 formats,
these consistent sizes maintain uniformity
across collateral.
Please use the correct size logo on their
respective formats. When using on large
formats please consider scale
and proportion.
When printing onto different substrates take
into consideration the surface and printing
techniques as this will affect legibility.

Our Brand Mark
The brand mark works
well when placed over
photography or block
colours from our seasonal
colour palette.
Our brand mark looks good large on
posters, liveries, banners, wherever
there’s space. When using it in this
fashion, however, always remember
to include the word mark centred at
the bottom.

rand
ark
During 2019, our
Brand Mark will be
the star of our visual
identity and the
main brand component
of our asymetrical
layout design.
It should always appear in black,
placed in the right side corner
covering just half of the coloured
background or photograph, against
white off background.

Typography
Headlines are set with tracking at -10 but
this can be increased to -20 when a much
larger type is used.
Please use Arial for online or digital
work where Helvetica is not available for
headings and Colfax is not available for
body copy.

L

ayout
In 2019 we introduce an
asymmetrical layout,
with ample margins
and oversized bold
typography.
Heading alignment should be set
flushed and fully bled to either side
of the page.
Typographic elements will blend
with photography to reinforce the
message and attract the user
attention.

olour
P
In 2019, we present
our extended colour
pallete. This swatch
is a natural progression
of our 10 base / core
branding colours.
Distinguishing between primary,
secondary and tertiary colour
palettes allows us to control the
distribution of colour across our
brand collateral.
They should always be used in the
correct order, and complemented
by the appropriate colour swatch:
+ Analgue
+ Complementary
+ Compound
+ Mono
+ Triad

hotography
The imagery is a visual representation
of our brand and our business.
It, therefore, needs to be produced
in-house when possible and convey
the right balance of craft, emotion
and expertise.
In 2019 we produced 400 stills to be used throughout
the year across media and all channels.
The library has been divided into 2 categories:
+ Spring / Summer Collection
+ Autumn / Winter collection
Rationale:
A natural progression of our brand imagery.
We focused on our product main element: Liquid.
Bringing to life imagery, that tells our story and
communicates our passion for wine.
Modern yet classic style and forward-thinking,
our imagery conveys our industry expertise and
craftsmanship.
key visual elements:
+ glassware
+ wine tasting profile
+ seasonal/regional

conography
A system of icons
developed from an UX
perspective.
Our family of icons is a key element
of our branding and visual identiry.
Our set of icons is bold, modern and
consistent. Their design is based on
our logo mark and a progression of it’s
look and feel.
The use of our icons adds significant
visual value to the user experience.

+ events
+ editorial
+ web
+ social media
+ email
+ power point
+ vehicle
Brand
Application

vents
E&C / Imbibe / Mock-up
Proposed materials for stands:
• Plinth tables/structure
• Glass/Perspex triangular boxes
• In-built wine cooler
• In-built wine rack
• In-built Ice buckets
• Print surfaces
Ceiling:
• Structure/grid
• Hanging Light boxes
E&C / Imbibe / Stands
Unit A
Unit A:
• Storage
• 1 In-built wine cooler
• 1 In-built wine rack
• 1 In-built Ice bucket
• 1 perspex box (triangle)
Measurements:
Overall
• Hight (floor to glass box): 1.80 mts
• Hight (floor to main working surface): 1.20 mts
• Length: 5.00 mts
• Depth: 0.60 mts
Central Unit (spirits bar): Deconstructed Polygonal shape:
• Length: 0.60 mts
• Hight: 0.60 mts
• Depth: 0.60 mts

Editorial

Web

Social & Email

ower point

Vehicles