Bosk

USER EXPERIENCE
Attraction
A design conscious and nature loving
tourist looking for a souvenir to bring back
from Canada is drawn to the packaging
of Bosk. The concept - communicated
through branding, story and imagery -
speaks to the buyer.
Immersion
Bosk evokes the atmosphere of being in
a forest clearing, looking up at the night
sky. The produces a warm and comforting
glow.
Conclusion
The effect is calming and serene that
connects with strong memories of
exploring Canadian nature, camping and
campfires.
Extension
These memories remind the user of the
beauty of the vast Canadian wilderness,
the calming power of nature and the
importance of protecting the environment.