DSA facebook presentation

FACEBOOK MARKETING

What is Face book
• Face book is a social media platform, where we can make new friends, find old
school/college friends, interact with new peoples, see photos and video of our
friends and celebrities also.
• But in digital marketing term, face book is a sub- part of Social media marketing
that we can use as a tool of social media marketing.

Why Face book
• Face book has huge amount of customer base.
• Face book has 2.23 billion monthly active users.
• Face book Support more than 100+ language
• Face book is a globally popular social networking platform.

Overview of Facebook
• The average Facebook user has 338 friends; 15% FB users have more than 500
friends
• An average user likes 40 pages
• Each day 4.7 billion posts are shared on Facebook.
• There are between 1500 and 15000 pieces of content that Facebook could show you
each time you login

What is Facebook Page?
• Facebook page is like a personal profile page but for a business profile.
• People can ‘like’ pages that they recipe posts by the business in their news feed.
• A page can have some similar information to the website such as about, contact
details and call to action button.

What are Facebook Post?
• Post or content of a post can be anything text, photo, video or link to another website
or article.
• The key to Facebook marketing in having content that people want to see, like and
share.
• The other important key to Facebook marketing is that your post should have a call to
action and it should be a unique content.

What is Reach ?
• Reach : the number of people who see your post.
• Similar to print readership in traditional advertising.
• It may appear in people’s feed, but it depends on they may react to it or not.
• Organic and paid
• Organic – People who see you ad via like, share or comment notification that a
person’s friend makes.
• Paid- People who are served your post because they meet the criteria of the target
audience that you identify.

How to reach Organically ?
• Post good content.
• Post to the interests of the audience, not your needs.
• Post content that inspires.
• Use photos that pass the ‘scroll test’
• Post frequency and timing: max of once per day, afternoon is best.
• Post content that is likely to spur conversations. Ask open ended questions to spark
feedback.
• Follow your Facebook Insights.

Facebook Advertising
• Facebook ads is simply paying Facebook to show posts in front of wider
audience of your choice.
• Facebook makes it possible to target the right audience, and narrow it down
so you get right people seeing your ads.
• Facebook ads just looks like just normal post but say as ‘sponsored ads’ on the
left hand corner.

Facebook Retargeting
• Facebook provides you with a pixel or code to be placed on your website by
your web development team.
• Retarget those people who have visited your site in the last X days.
• Retarget specific people who have visited specific page on your site.

Conversation Tracking
• Track the people that not only click on your ad, but go all the way through and
complete a transaction (whether it be to purchase and item, register for an event,
register for contest etc)
• These Conversation Tracking pixels need to be placed on the thank you pages by
your web developers. Since that is the very last step, you now have captured that
data from FB.

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