Failing To Generate Business On Amazon, Induce Optimization Of Amazon Product Listings

Failing To Generate
Business On Amazon,
Induce Optimization
Of Amazon Product
Listings

Are you a seller who is already on Amazon FBA but failing to
generate revenue in online business? Are you getting difficulty in
generating traffic for your business in the Amazon marketplace?
If yes, then you are at the right page. Generating revenue
through Amazon is not a child’s play. But with the right set of
knowledge and skills, one can turn the round around. In this
segment we are going to discuss how to optimize Amazon
product listings in order to generate traffic and how Amazon
listings help in gaining greater business.
Amazon listing helps in upgrading the product’s page in terms
of search visibility, CTR and conversion rate which in turn
results in revenue generation. It involves the optimization of
listing text, increasing number of reviews, optimization of
images and content, and keyword search results.
Details on Optimizing Amazon Product Listings
Marketing and promotion plays a major role in gaining revenue
out of a business. Promotion helps in generating awareness
about your brand, services and products. In the digital media this
promotion is performed in a different manner. For generating
traffic on your product, a product needs to follow an SEO
pattern, favorable customer reviews, optimization of product
image etc. The ways in which a seller can optimize Amazon
product listings are:
Amazon Text Ads: Amazon text ads are similar to
Bing/Google text ads which are having keywords, ad groups,
and campaigns.
Product Display Ads: It helps in generating awareness about

a new product with the help of relevancy of shopper’s interest in
a product. Under this seller can integrate add to cart ads, video
showcase ads, coupon ads, and customer reviews.
Headline Search Ads: These are banner ads which target
relevant keywords in order to attract the attention on search
pages. The sellers who opt for these ads are only charged when a
buyer clicks on the ads. Hence, a retailer has the flexibility of
taking charge of their expenditure by setting up a maximum CPC
budget. Apart from that these ads offer two prominent
advantages ``Prominent Placement and Keyword Targeted”.
Amazon Pages: Amazon page helps in creating a content rich,
custom and engaging page for seller’s product and brand.
Amazon Sponsored Products: It is a Cost per Click (CPC)
algorithm particularly designed for Amazon sellers. It
showcases product specific ads on the product’s page and in
the search results as well. It is the universal tool to attain
success on Amazon.
SEO Product Title: Making the title of the product which is
SEO friendly increases the chances of generating business to
the seller.
Generic Keywords: Adding generic keywords along with
SEO keywords boost the product visibility in the search result.
Product Image Optimization: The most important aspect of
an image or photo is the light it captures or in other terms the
lighting effect of the image. Many a time an image is either
over lit or under lit and irregular lit. Apart from that there are
certain other adjustments that need to be made such as
contrast and color of the image, spots and blemishes available
on the image. Cropping the image and removing unflattering

backgrounds. Creating a shadow around your image gives a
more realistic view.
Don’t lose hope if as a seller you are not able to generate traffic
to your product. You can always hire professionals who have
detailed knowledge of algorithms and how things move in
Amazon. Data4Amazon is one such company which can assist you
in getting an optimized Amazon listing for your business. Don’t
wait, write to us at info@data4amazon.com and our experts will
provide you with a customized solution.