Scruffs_New_Products_Jan2021_v3_PAGES

NEW PRODUCTS 2021

SCRUFFS®
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Who are we...
Scruffs ® is a global market-leading brand of premium pet bedding and accessories. The relationship
between pets and their owners runs through the DNA of Scruffs ® and every product carrying the Scruffs ®
logo has been carefully crafted to improve the life and wellbeing of the animals we love as part of our
families. The philosophy of Scruffs ® combines innovative solutions to practical issues facing owners and
their pets along with beautiful fabrics and colour palettes found in the latest home décor trends to create
the very best pet products in the market.
Distributed in over 80 countries around the world and with over 5,500 stockists of our brand, Scruffs ® has
come a long way since its humble beginnings as a family-run business in 2005. We’ve retained our core
ethos and have added an experienced team of designers, production experts, and quality-control
technicians to ensure that innovation and quality remain key pillars of the growth of the Scruffs ® brand.
We are proud that our global returns rate remains under 1 in 9,000 annually – no mean feat when you
produce as many beds as we do – and are constantly striving for new ways to improve our products.
At Scruffs ® we believe in long-lasting partnerships. We have teamed
up with charities both in our domestic market of the UK and around
the world promoting pet welfare and continue to support these in any
way we can. We provide unrivalled support to our retail stockists and
are consistently ahead of the curve in providing content both to our
partners and direct to our consumers via social media channels.
After 15 years of evolution and over 11,000,000 pet beds sold globally,
the Scruffs ® brand continues to adapt and develop to meet the needs
of pets, owners and trade partners alike.
WHO ARE WE...
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SCRUFFS®
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Our Product Development
& Design Strategy
Identify
the issues
Research
Functional
& Aesthetic
Design
Sample
User
Testing
Feedback
& Review
Deliver
to Market
In our 15 year history, Scruffs ® has a rich history of producing the most innovative and functional
bedding available to Cats, Dogs and their owners. Our 7 step product design strategy is at the
heart of all of our product development and each step is critical in ensuring Scruffs ® products
continue to achieve the unmatched consistency and quality control, which allows us to boast a
returns rate of under 1 in 9,000 annually worldwide. Each year we continue to strive for excellence in
every part of our design, production and quality control.
PRODUCT DEVELOPMENT
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SCRUFFS®
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Product Innovation
Scruffs ® are widely recognised as the innovators in pet bedding. Over the years we have constantly
explored innovative design solutions, always with the aim of achieving the best output in terms of
aesthetic appreciation, functionality and price.
The Scruffs ® uniquely functional pet bedding includes:
• Battle ready for those dogs that like to chew and scratch their beds.
• Self Heating Thermal bedding & Accessories
• The “Original” Self Cooling gel mat
• 100% recycled - all of our beds have a 100% recycled fill.
• Orthopaedic memory foam
• Water resistant
PRODUCT INNOVATION
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SCRUFFS®
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Product Innovation
Our brand & design team travel the globe to identify the latest trends in home furnishings so that we
can combine the latest look and feel into every product we produce. Over 40% of homes have a
pet and most likely have a pet bed in their home so we understand the need to deliver a bed that
not only performs but also looks great alongside your furniture and home accessories. Scruffs ® beds
are a statement and something you and your pet can be proud of.
The Scruffs ® luxury range focuses on:
• Upcoming Home Textile & Fashion trends
• High End Fabrics
• Complimentary Colour pallets
• Specialist knowledge from our in house UK design team
PRODUCT INNOVATION
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Velvet
Overview
Scruffs ® Velvet Donut Bed is a stylish addition to any modern living space. Designed for
small dogs and cats, the bed will ensure your pet is kept as snug as possible with its one
piece design and wrapped-around crushed velvet finish. Each bed features a fixed
deep-filled centre cushion for enhanced support, and high-walls for added security and
comfort.
The bed is available in four vibrant colourways and is machine washable at 30 degrees.
Silver
Ice
Berry
Pewter
SCRUFFS®
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NEW
AVAILABLE
SPRING
2021
NEW PRODUCTS - VELVET
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Manhattan
Overview
Scruffs ® Manhattan Collection is designed using a luxury monochrome colour scheme
The fabric is soft-to-touch and utilises a marl finish, which is complimented by a matching
outer stitching to achieve a coherent look. Available in four stylish colourways which
reflect the latest in-home furnishing trends, Scruffs ® Manhattan beds will compliment
your home décor whilst providing a homely environment for your pet to rest.
Scruffs ® Manhattan Mattress is available in two sizes to suit most breeds. Each bed is
constructed as a one-piece design for ease of washing and is filled with 100% polyester.
Scruffs ® ‘SecureTech’ technology secures the filling in four places, to ensure maximise
cushioning and support. Scruffs ® Manhattan Mattress can be machine washed at 30
degrees.
Scruffs ® Manhattan Box Bed is available in four sizes to suit various breeds. Each bed
is constructed as a one-piece design for ease of washing, and the beds side walls are
filled with the same 100% polyester filling as the interior of the bed, to maximise comfort
and support for your dog’s muscles and joints. Scruffs ® Manhattan Box Bed can be
machine washed at 30 degrees.
SCRUFFS®
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Light Grey
Dark Grey
Berry Purple
Denim Blue
NEW
AVAILABLE
SPRING
2021
NEW PRODUCTS - MANHATTAN
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Kensington
Overview
Scruffs ® Kensington Collection provides the ultimate support for your four-legged friend.
Featuring a stylish brushed effect eco-suede outer fabric, with a deep-filled 100%
polyester centre to ensure your pet remains as comfortable as can be. The matching
outer stitching achieves a coherent finish and detailing across each bed.
Scruffs ® Kensington Mattress is equiped with a carry handle for ease of transportation,
the Mattress will seamlessly compliment any modern home décor and add vibrancy to
any living space. After removing the outer cover, Scruffs ® Kensington Mattress can be
machine washed at 30 degrees.
Scruffs ® Kensington Box Bed features a contrasting and reversible centre cushion, which
accentuates the beds’ detailing to achieve a luxurious finish. The deep side walls and
high-sided rear of the bed offer the ideal resting environment for your pet. After removing
the outer cover, Scruffs ® Kensington Box Bed is machine washable at 30 degrees.
Scruffs ® Kensington Cat Cave provides a safe and comforting environment for your feline
friend, with its eco-suede design and super-soft, deep-plush fabric. The bed features a
roofed exterior which provides additional safety for your pet and the attached string
toy will offer hours of endless entertainment. The inner cushion only can be machine
washed at 30 degrees.
SCRUFFS®
Scruffs ® Kensington Blanket is designed using a two-tone, reversible fabric. The super
soft, deep-plush fabric will provide the ultimate comfort and snuggly environment for
your pet, whilst the eco-suede reverse will offer a cooler alternative for warmer days.
The blanket is the ideal accompaniment to a Scruffs ® Kensington bed, maximising the
comfort for your pet. Scruffs® Kensington Blanket can be machine washed at 30 degrees.
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Cream
Grey
Navy
Chocolate
NEW
AVAILABLE
SPRING
2021
NEW PRODUCTS - KENSINGTON
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Knightsbridge
Overview
Scruffs ® Knightsbridge Collection provides an opulent environment for your pet to relax.
Featuring an antique effect, eco-leather fabric with a deep-filled 100% polyester centre
to ensure your pet remains as comfortable as can be. The matching outer stitching
achieves a coherent finish and detailing across each bed.
Scruffs ® Knightsbridge Mattress is equiped with a carry handle for ease of transportation,
the Mattress will seamlessly compliment any modern home décor and add vibrancy to
any living space. After removing the outer cover, Scruffs ® Knightsbridge Mattress can be
machine washed at 30 degrees.
Scruffs ® Knightsbridge Cat Igloo provides a safe and comforting environment for your
feline friend, with its eco- leather design and super-soft, deep-plush fabric. The bed
features a roofed exterior which provides additional safety for your pet and the attached
string toy will offer hours of endless entertainment. The inner cushion only can be machine
washed at 30 degrees.
SCRUFFS®
Scruffs ® Knightsbridge Blanket is designed using a two-tone, reversible fabric. The super
soft, deep-plush fabric will provide the ultimate comfort and snuggly environment for your
pet, whilst the eco-leather reverse will offer a cooler alternative for warmer days. The
blanket is the ideal accompaniment to a Scruffs ® Knightsbridge bed, maximising the
comfort for your pet. Scruffs ® Knightsbridge Blanket can be machine washed at 30
degrees.
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Chocolate
Turquoise
Grey
Olive
NEW
AVAILABLE
SPRING
2021
NEW PRODUCTS - KNIGHTSBRIDGE
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Woodlands
Overview
The Scruffs ® Woodlands Collection has been produced using a textured faux fur,
complimented with a luxury tweed side-wall and corner patch finish. The beds sleep area
has been lined with a luxurious cross-hatched plush fur, providing warmth & comfort. Each
bed is hand-finished with a soft-feel stitched Scruffs ® logo on the front of the bed.
Scruffs ® Woodlands Mattress is filled using a 100% recycled polyester filling, this provides
greater cushioning and enhanced durability. The mattress also features a non-slip base.
The outer cover can be removed for machine washing at 30 degrees.
Scruffs ® Woodlands Oval Bed is produced using a luxury tweed outer fabric, with a
complimenting faux fur inner lining. The inner removeable and reversible cushion is lined
with a super-soft luxurious cross-hatched plush fur lining one side, and a luxury tweed finish
on the other. High density foam forms the beds’ sidewalls and base, and both the inner
cushion and outer bed are machine washable at 30 degrees. Scruffs ® Woodlands Oval
Bed has a non-slip base.
SCRUFFS®
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Brown
Green
Grey
NEW PRODUCTS - WOODLANDS
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Cosy
Overview
Scruffs ® Cosy Ring Bed is produced using a two-tone faux suede (micro-fibre) & super-soft
plush combination. Designed especially for small dogs and cats, the bed will ensure your
pet is kept as snug as possible with its one-piece design and high-walls for added security
and comfort.
Scruffs ® Cosy Ring Bed is generously filled to ensure good cushioning, resilience and
insulation characteristics. The bed is finished with an embroidered logo, has a non-slip
base and is machine washable.
Faux Suede
Super-soft Plush
SCRUFFS®
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NEW PRODUCTS - COSY RING BED
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Santa Paws
Overview
Mattress’ Box Bed‘s and Blanket’s available in both Red and Grey.
Festive Fairisle Print Two Tone Faux Fur Festive Fairisle Print Two Tone Faux Fur
SCRUFFS®
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NEW PRODUCTS - SANTA PAWS
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Development
At Scruffs ® we are continuously updating, developing and designing new and improved
luxury pet bedding. By following and predicting upcoming home interior trends we aim
to provide the best in function, quality and designs for your pet and your home.
CONCEPT
DEVELOPMENT
SCRUFFS®
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Chester
Overview
Scruffs ® Chester collection has been produced using a rich chenille fabric to upholster
the outer of each bed. Luxurious, super-soft short pile plush lines the beds sleep area
providing a snug environment for your pet.
The beds are trimmed with faux suede piping
and feature patch with an embroidered
Scruffs ® logo.
These beds are filled with a 100% recycled
polyester, providing unmatched cushioning,
resilience and insulation characteristics.
Products In Range: Box Bed (4 sizes) and
Mattress (2 sizes)
CONCEPT
DEVELOPMENT
NEW DEVELOPMENT - CHESTER
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Wilton - Grey
Overview
Scruffs ® Wilton collection features a quilted outer fabric, stitched in a diamond pattern.
A luxurious plush fur is used for the lining, providing warmth & comfort. The beds are
finished with tan piping and a soft-feel Scruffs ® logo.
NEW DEVELOPMENT - WILTON
CONCEPT
DEVELOPMENT
Products In Range: Box Bed (4 sizes) Mattress (2 sizes) Sofa Bed (2 sizes)
and Pet carrier (1 size)
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Highland - Grey
Overview
Scruffs ® Highland collection has been produced predominantly using a rich chenille
fabric. The vibrant colours are complemented with a distinctive tartan print, combined
with faux suede piping and centre patch with an embroidered Scruffs ® logo.
These beds are filled with a 100% recycled polyester, providing unmatched cushioning,
resilience and insulation characteristics.
Products In Range: Box Bed (4 sizes) and Mattress (2 sizes)
CONCEPT
DEVELOPMENT
NEW DEVELOPMENT - HIGHLAND
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Thermal - Grey
NEW DEVELOPMENT - THERMAL
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CONCEPT
DEVELOPMENT
Overview
The Scruffs ® Thermal self-heating pet beds are an ideal choice to keep your pet warm
on those cold winter nights. Each bed contains a foam layer, backed with reflective
foil. This layer is sandwiched between quilted polyester fibres and the beds main fill;
it reflects body heat back to your pet, keeping them warm. The quilted polyester lies
beneath a super soft fleece cover; this layer holds warm air around your pet providing
added insulation.
The Scruffs ® Thermal self-heating pet beds are particularly
suitable for pets who suffer from arthritis, young and ill pets or
just those that enjoy the extra warmth provided.
All beds are machine washable and have
a non-slip base.
Products In Range: Box Bed
(4 sizes) Mattress (2 sizes) and
blanket (1 size)

Expedition
Overview
The Scruffs ® Expedition box beds are the ideal solution for dogs
that enjoy outdoor pursuits, such as beach walking and muddy
forest trails. Each bed in the collection is produced using a
heavy-duty fabric, providing a robust, durable outer cover. The
reverse side of the fabric is coated with a 100% water resistant
backing to prevent the ingress of water. The same backing is
applied to the beds non-slip base.
These beds are filled with a 100% recycled polyester fill with
unmatched cushioning, resilience and insulation characteristics.
Products In Range: Box Bed (4 sizes)
CONCEPT
DEVELOPMENT
NEW DEVELOPMENT - EXPEDITION
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DROP SHIP
SERVICE
AVAILABLE
DEDICATED SALES
& CUSTOMER
SERVICE TEAM
SCRUFFS®
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Our Service
• 24,000sqm warehousing
• 300sqm showroom in our European Hub in Manchester
• Drop Ship service available
• Dedicated Sales & customer service team
With a portfolio of over 300 products, Scruffs ® have a wide range which caters for all. Our service
level equally compliments our product offer and we can tailor our services and support to
accommodate individual customer requirements. Our menu of logistic solutions mean that we are
well positioned to offer flexibility in the ever changing retail landscape.
Our dedicated sales and customer service team make working with Scruffs ® nice and easy. Our
team go the extra mile to ensure you have all of the information you need and we are always
available to assist with any questions, issues or challenges you may face. We like to say YES,
whether is helping with in store set up’s or making your website look the best it possible can, we are
happy to help in any way we can.
OUR SERVICE
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Award Winning POS
Scruffs ® award-winning dedicated point-of-sale (POS) schemes, are complete with fully branded
Header Cards, Shelf Edge Strips & Shelf Wobblers. These explain the products features and accentuate
the products USPs.
SCRUFFS®
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Our Support &
Digital Presence
Retailer Support
To assist our partners in helping pet owners select the perfect Scruffs ® bed for their pet.
• Available to all stockists
• Photography - this includes Product images, Swatches, Lifestyle & 3600
• Media content
• Multi-lingual in-store POS
Digital Presence
Our social media channels are the main hub of our
online activity. Our dedicated in-house social media
department works closely with our brand, marketing
and customer service teams to promote new products,
news, events and on-going charity activities.
• Scruffs ® are one of the most loved pet
bed brands on Instagram & Facebook
• Social Media retailer support available
SUPPORT & DIGITAL
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Scruffs ® - distributed by RCD Ltd.
Cornbrook, 2 Brindley Road, Old Trafford,
Manchester, M16 9HQ, United Kingdom
Tel: +44 (0)161 702 5060
Fax: +44 (0)161 799 5843
E-mail: sales@petslovescruffs.com
Internet: www.petslovescruffs.com
facebook.com/petslovescruffs
instagram.com petslovescruffs
twitter.com/petslovescruffs
NEW PRODUCTS 2021
Copyright © 2020 RCD Ltd.