Maruti X Goertz

X

01 AW20 Results
02 SS21 Orderbook
03 SS21 Marketing
04 AW21 Plan
05 Future Plan
SALES MEETING FW21

AW20
SALES MEETING FW21

AW20
656 received
411 sold
62.7% sell through
(18.01)
SALES MEETING FW21

AW20
01 Gipsy Pixel Black
02 Claire Black / Pixel Offwhite
01 – 79.3% 02 – 68.8% 03 - 67.7%
03 Tyler Pixel Black
04 Elin Black
05 Tyler Black
06 Claire Pixel Offwhite
04 – 61.9% 05 – 61.8% 06 – 55.0%
07 Tyler Moss Green
08 Anabela Cognac/Pixel Black Brown
09 Elin Cognac
07 – 54.8% 08 – 53.5% 09 – 47.5%
SALES MEETING FW21

AW20
Received Sold Sell Through
Pixel Black 176 136 77.3%
Black Pixel/Offwhite 48 33 68.8%
Black 186 115 61.8%
Pixel Offwhite 60 33 55.0%
Moss Green 42 23 54.8%
Cognac/Pixel Black Brown 43 23 53.5%
Cognac 101 48 47.5%
SALES MEETING FW21

SS21
SALES MEETING FW21

COLLECTION SS21
€ 69,99 € 69,99 € 59,99 € 69,99
36 pairs
75 pairs 78 pairs
36 pairs
62 pairs
42 pairs
72 pairs
SALES MEETING FW21

COLLECTION SS21
€ 139,99 € 79,99 € 129,99 € 119,99
62 pairs 24 pairs 32 pairs
80 pairs
52 pairs
52 pairs
SALES MEETING FW21

COLLECTION SS21
€ 79,99
36 pairs
32 pairs
SALES MEETING FW21

SS21
SALES MEETING FW21

April / Week 13, 14 & 15
Campaign Bobbi - lightweight sole-
Intro Theme
Our new Bobbi sneaker has a clean cut look which
makes it very easy to combine with every outfit.
Endless shopping days are guaranteed with this
lightweight sneaker.
Resources
Pictures, Instore, Influencers, Give away
Offline channels
Bus shelter display’s – 1 st week
Window campaign – 2 nd week
Magazines Co-ops
Online channels
Email
Social Media & Influencers
Maruti site
Görtz site?
Blog
SALES MEETING FW21

SALES MEETING FW21

SALES MEETING FW21

MARKETING
SS21
SALES MEETING FW21

Window campaign concept
SS21 // Week 13
SALES MEETING FW21

SALES MEETING FW21

AW 20
656 pairs
9 sku’s
7 shops
E-com
SS 21
771 pairs
15 sku’s
.. shops
E-com
SALES MEETING FW21

Intensify the partnership between Görtz and Maruti
We see Görtz as our premium partner for Germany.
Therefore, we would like to work closer together and grow the business.
In order to achieve success, Maruti will commit to:
• Same terms & conditions
• Styles that are below 60% sell through, will get 40% discount on
remaining stock (set date t.b.d.)
• Payment terms, 60 days, 4% EDP early payment discount
• 16% discount on pre-order (14% quantity + 2% no claim)
• a Set marketing budget of 10% from the pre order net value per season
• a Customised marketing activation plan
• POS materials for all shops
• In season swap possibility, slow movers for fast movers
• Design input for next season
Görtz will commit to:
• Provide weekly sell through numbers
• The suggested quantities (next sheet)
SALES MEETING FW21

AW 21
SS 22
AW 22
SS 23
AW 23
1.200 pairs
10 key stores
1.800 pairs
15 key stores
2.400 pairs
20 key stores
3.000 pairs
25 key shops
3.000 pairs
25 key shops
E-com
500 pairs
10 stores
1.000 pairs
20 stores
2.000 pairs
40 shops
2.500 pairs
50 shops
E-com
E-com
E-com
E-com
1.200 pairs
10 stores & online
2.300 pairs
25 stores & online
3.400 pairs
40 stores & online
5.000 pairs
65 stores & online
5.500 pairs
75 stores & online
SALES MEETING FW21

SALES MEETING FW21