Continued from Page 43 “Zoom has become an important part of our day-to-day business and promises to connect us to our foreign stakeholders more closely going forward,” Hirigoyen said. While November’s chef cookalongs are no longer viewable, you can find their pistachio recipes at: americanpistachios.org/Virtual- Harvest-Cook-Along Look for Puck’s roasted rack of lamb; Silverton’s whole roasted cauliflower with pistachio crumble and green onion crème fraiche; Hirigoyen’s poached halibut with pistachio soup; and Yan’s pistachio chocolate candy bars. Comments about this article? We want to hear from you. Feel free to email us at article@jcsmarketinginc.com BIG GROWTH IN PISTACHIO KERNEL MARKET Cracking pistachios out of their shells may be the most popular way to snack on the high-protein nuts. But the market for pistachios without the shell, known as kernels, is booming, too. In fact, the kernel market has almost quadrupled in the last five years, said Judy Hirigoyen of American Pistachio Growers. “We’ve seen a big increase in the use of kernels in manufacturing applications, frozen desserts, baked goods, sauces and by chefs and home cooks,” she said. “That stems from a change in attitude about pistachios as a health food.” Not only are pistachios packed with important nutrients, they are a complete protein source. “That puts pistachios in the company of other plant-based complete proteins such as quinoa, chickpeas and soybeans,” said Hirigoyen, APG’s vice president of global marketing. Moreover, more people are cooking and eating at home as a result of the pandemic. That’s a shift that’s likely to continue. “With COVID-19 and increased focus on health, people want foods that support their immune system and offer good value for their money, since economies are fragile,” Hirigoyen said. POUNDS POUNDS 20m 15m 10m 5m 0m .4m .3m .2m .1m 0m 11,345,913 362,617 (3.2% SOM) KEY INDIA 8,203,361 304,528 (3.7% SOM) Total Consumption Increased 72.5% Hong Kong is the biggest destination for U.S. pistachio kernels. Since 2016, total consumption has grown 8.2%. The U.S. share of the Hong Kong market has increased a whopping 10,284%. The U.S. now has 73.1% share of that market. But those kernels don’t all stay in Hong Kong. In 2019, more than 98% of Hong Kong’s kernel exports went to mainland China. 11,237,501 820,784 (7.3% SOM) 2015 2016 2017 2018 2019 TOTAL KERNEL CONSUMPTION (All Origins) U.S. KERNEL IMPORTS Source: Global Trade Atlas/Ministry of Commerce March 24, 2020 147,792 93,396 (30.9% SOM) 130,601 1,717 (0.7% SOM) U.S. Share of Market Increased 532% since 2016. since 2016. Total Consumption Increased 8.2% 227,837 11,272 (4.0% SOM) 2015 2016 2017 2018 U.S. Share of Market Increased 10,284% 12,081,497 571,410 (4.7% SOM) 23,076 23,241 (16.4% SOM) 14,150,193 3,276,150 (23.1% SOM) 2019 U.S. Share of Market 23.1% India’s consumption of pistachio kernels has risen 72.5% since 2016. The U.S. share of the Indian market has surged 532%. HONG KONG KEY TOTAL KERNEL CONSUMPTION (All Origins) U.S. KERNEL IMPORTS since 2016. since 2016. 141,423 338,230 (73.1% SOM) 2019* 2019 U.S. Share of Market 73.1% Source: Global Trade Atlas/China Customs March 24, 2020 * In 2019 more than 98% of Hong Kong's kernel exports went to Mainland China; Hong Kong's kernel exports to Mainland China increased more than 1,056% since 2016. Hong Kong is the biggest destination for U.S. pistachio kernels. Since 2016, total consumption has grown 8.2%. Similarly, India’s consumption of pistachio kernels has risen 72.5% since 2016. The U.S. share of the Indian market has surged 532%. The potential is especially strong there, helped by the 85% of India’s 1.37 billion population that’s vegetarian. “We’ve gone into the Indian market with a big splash,” Hirigoyen said. —By Catherine Merlo 44 West Coast Nut <strong>Feb</strong>ruary <strong>2021</strong>
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