Form_Counterform-1

Form/Counterform
By: Janely Barrera Dioquino
Form/CounterForm
By: Janely Barrera Dioquino

Table of Contents
Caslon
3
16
Courier
Caslon
Franklin Gothic 27
3
Courier Baskerville 39 6
51
63
76
Futura
Franklin Gothic 27
Gill Sans
Baskerville Didot
39
Futura 51
Gill Sans 63
Didot 76

h
n
Caslon
Caslon
This
This
typeface
typeface
was
was
created
created
around
in the United
the year
1720
Kingdom
by William
around
Caslon
the year
I. William
1720 by
Caslon
William
was
Caslon
known
I. William
for designing
Caslon
typography
was known
and
for
for
designing
creating
typography
a set of serif
and
typefaces.
for creating
Caslon
a set
is often used for body texts found in books,
journals of serif typefaces. and magazines. Caslon is often used for
body texts found in books, journals, and
magazines.

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Courier
Courier
The courier was created in the year 1955 by Howard G.
The courier was created in the U.S.A. in the year 1955 by
Kettler for the IBM’s typwriters. As the font was shared
Howard G. Kettler for IBM’s typewriters. As the font was
to other typewriter companies, it became the the standard
shared with other typewriter companies, it became the
typeface for typewriters. The typeface was going to be
standard typeface for typewriters. The typeface was going
named Messenger but Kettler stated “A letter can be just an
to be named Messenger, but Kettler stated, “A letter can
ordinary messenger, or it can be the courier, which radiates
be just an ordinary messenger, or it can be the courier,
dignity, which radiates prestige, dignity, and stability.” prestige, and stability.”

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Franklin Gothic
Franklin Gothic
This Typeface typeface was popular created in the America U.S.A. during and the 19th
century became for popular its use during advertisements the 19th century and promotional
for its
work. use in Morris advertisements Fuller Benton and promotional designed the work. typeface
during Morris 1902–1967 Fuller Benton for the designed American the typeface Type Founders
Company. during 1902-1967 The design for the for American this typeface Type was based on
Akzidenz-Grotesk
Founders Company. The design for this typeface
was based on Akzidenz-Grotesk.

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Baskerville
Baskerville
The Baskerville typeface was created in the
The
year
Baskerville
1754 by John
typeface
Baskerville.
was created
It is known
in
for
England
the high
in
contrast
the year
and
1754
crisp
by John
edges in it’s
Baskerville.
design. It had
It is
little
known
success
for the
during
high
John
contrast
and
Baskerville’s
crisp edges
life
in
time,
its design.
however,
It had
later
little
on it
success
made a
in
huge
John
influence
Baskerville’s
in Europe
lifetime,
after it was
however,
sold to France.
later on, it made a huge influence
in Europe after it was sold to France.

Futura
Futura
The Futura typeface was created by Paul renner
in
The
the
Futura
year 1927.
typeface
The
was
typeface
created
was
by
created
Paul Renner
using
simple
in the year
geometric
1927 for
forms.
a contribution
The stoke weight
to the New
has the
appearacne
Frankfurt project
of being
in Germany.
even throught
The typeface
the character,
except
was created
for the
using
lowercase
simple
“a.”
geometric
It is usually
forms.
used to
display
The stroke
a modern,
weight
elegant
has the appearance
and clean design.
of being
even throughout the character except for the
lowercase “a.” It is usually used to display a
modern elegant and clean design.

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Gill Sans
Gill Sans
Inspired by Edward Johnston’s work, Eric
Inspired by Edward Johnston’s work, Eric Gill
Gill designed the Gill Sans typeface in the
designed the Gill Sans typeface in the year 1926
year 1926. At first, Eric Gill only created the
in England. At first, Eric Gill only created the
uppercase letters. Stanley Morrison noticed
uppercase letters. Stanley Morrison noticed
the font and saw it’s commercial potential, so
the font and saw its commercial potential so he
he commisioned Gill to create the rest of the
commissioned Gill to create the rest of the Gill
Gill Sans font family.
Sans font family.

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Didot
Didot
In the years 1784–1811 this type phase was developed
Between the years 1784-1811, this typeface was
by Firmin Didot. This typeface is known for it’s
developed by Fermin Didot in Paris, France. The Didot
“increased stroke contrast, condensed armature,
is known for its “increased stroke contrast, condolences
hairline strokes, vertical stress, and flat, unbracketed
armature, hairline strokes, vertical stress, and flat
serifs.” The Didot typeface later became the standard
unbracketed serifs.” It later became the standard in
in French printing for over a century.
French printing for over a century.

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