Robb Realty Group Pre Listing - VIP Sellers Booklet - Powered by EXP!

10
CRITICAL
QUESTIONS
TO ASK BEFORE HIRING AN AGENT
1: How long have you been selling real estate?
Eric Robb full time since 2014, our team members experience varies, but we have over
30 years of combined experience. We’ve handled hundreds of successful transactions from
starter homes to estates. No lawsuits :)
2: What are your qualifications?
Our team is in the top 1% of agents world wide network. We hold ourselves and our team
members to a very high standard.
3: Where do you get your current business, can you prove this?
Marketing, we’re really big on search engines, display networks, inbound phone systems and direct
mail. Warning...if you hear an agent say “referrals” that probably means they don’t spend any
money on marketing. Yes, we can prove it at any time by opening our laptops.
4: Can you give me a list of client references?
Of course, we have references from clients, agents, mortgage brokers title companies, etc.
5: Do you have formal marketing plan?
That’s the whole point of this guide! If your agent doesn’t already have a world-class website
and a formal written marketing plan to sell your home, do you think they’ll start now?
6: What percentage of your clients do you get by discounting your fees?
Great question! Zero, that’s not because we refuse to negotiate, in fact we create a custom
plan for each client and situation, it’s simply not our front end offer like many of the 1% list
brokers out there. After doing an analysis of their list to sold price ratio you’ll quickly learn
that buyers make discount offers with discount agents.
7: Can you show examples where you were successful when other agents were not?
Absolutely, in fact there are several through this guide and in our testimonials. With our
proven marketing plan we will help you price your home effectively and maximize that first
impression. buyers make discount offers with discount agents.
8: What percentage of your business comes from referral?
25% year-over-year. The other 75% is through marketing, we always have new business.
9: How often do you sell your own listings?
Twice as often as the average agent! We sell our own listings about 10% of the time.
10: What happens if I want to fire you? How many times have you been fired?
Simply pick up the phone. Twice in 30 years of combined experience. The first time was with a
client who thought “exclusive agency” meant that we would cancel our other listings. The next
time was about 4 years ago when I told a buyer to simply stop offering $450,000 on homes
listed at $650,000. He fired me right on the spot. Either way I was happy both times.
12
ROBB REALTY GROUP