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<strong>Digital</strong> <strong>Easter</strong> <strong>Art</strong> <strong>Challenge</strong> – The Winning Path<br />
Congratulations on being selected for our new and unique<br />
‘<strong>Digital</strong> <strong>Easter</strong> <strong>Art</strong> <strong>Challenge</strong>’ 2021.<br />
We look forward to your participation in the year’s eggs-citing <strong>Easter</strong> egg hunt!<br />
Please pay special attention to the rules we set up, so you have every chance of success…<br />
THE CREATIVE PROCESS<br />
Create the most arty and creative <strong>Easter</strong> egg that tells a story and compete among the most<br />
talented chefs in town to get a chance to win a secret prize.<br />
You will need to document specific steps of your creative process, sharing with us three<br />
different pictures.<br />
• Picture One: Picture of your sketch, this is a drawing of your creation as you<br />
conceptualise it.<br />
• Picture Two: Picture of a step in the process of making your creation.<br />
• Picture Three: The final piece you have created.<br />
• Story: Provide a paragraph of inspiration behind the concept.<br />
Please note this competition is only exclusive to invitees.<br />
Note that all ingredients and moulds used as part of the challenge must be part of the Chef Middle<br />
East portfolio.
JUDGING CRITERIA<br />
Interpretation<br />
After you have picked your main art inspiration, the juries will look for the<br />
connection of the art to the final piece you created.<br />
Technicality<br />
Juries will look at the technics and methods used to create<br />
and execute your final piece.<br />
Creativity<br />
The more creative the better, this will also be a key judging criteria.<br />
So, don’t be afraid to think outside the box!<br />
JUDGING<br />
You will be showcasing and presenting your final creation on the<br />
31st of March 2021 at 4.30pm, presenting your creation digitally.<br />
• Chef David Sosson - Qatar Culinary Professionals<br />
• Chef Glenn Noel - Valrhona Pastry Trainer<br />
• Idriss B – <strong>Art</strong>ist & Founder Mojo Gorilla Sculpture<br />
FINAL SHOWCASING<br />
Present and showcase your creation virtually in front of juries on 31 st of March 2021 at 4.30pm.<br />
The time will be coordinated between yourself and Pooja, closer to the date of the final.<br />
If you lose your way, please contact your sales representative at Chef Middle East.
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